Today, I will talk with you about the topic of "it economy".
Let's look at the news first: "There are ants and magnets in freeze-dried cat food", "The design of the food packaging bag has obvious defects"... The reporter inquired about a third-party complaint platform and found that from January 2020 to July 2022, it involved " There have been more than 8,000 complaints about cat food" and "dog food".
The problems reported by consumers mainly focus on the discomfort or even death of pets after eating, product deterioration mixed with foreign objects, and online shopping platform stores selling fakes, etc.
For these problematic foods, it is not easy for consumers to defend their rights.
In recent years, with the continuous improvement of people's living standards and the reduction of family size, more and more people keep pets.
Nobel Prize winner Zirenz once said: "The more urbanized human beings, the further away they are from nature, the more important pets are in human life." From traditional cats and dogs to more subdivided pet species, from the past From dog care homes, cats and mice to today's companionship and social functions, people's definitions of pets are changing.
"Sucking cats and dogs" has become an indispensable part of many people's daily life.
Focusing on people's emotions, around the needs of pets for eating, drinking, life, old age, sickness and death, the pet market products are becoming more and more abundant, and now there is a term called "it economy", which is a series of production, sales and services around pets. and other commercial activities.
From staple food and snacks to toys and clothes, from smart shovel toilets to special diapers, from pet cafes to cute pet restaurants, the "it economy" market is constantly expanding, and even new occupations have been born.
For example, among the second batch of new occupations announced by the Ministry of Human Resources and Social Security, the "pet health care worker" is quite eye-catching.
Data shows that in 2021, the scale of my country's pet consumption market will reach 249 billion yuan, of which pet food consumption expenditure will account for 51.50%.
And with the increase in the number of pets, it has maintained a rapid growth trend year-on-year.
In the face of such a large market, it is impossible for merchants to remain unmoved.
It is reported that there are more than 1.049 million enterprises in my country whose business scope includes "pet food".
From the time of establishment, 90% of pet food companies were established within 5 years.
Among them, pet food companies established within one year accounted for nearly 70%.
From the perspective of registered capital, most pet food companies are small in scale, and companies with a registered capital of less than 1 million yuan account for more than 80%.
In the past ten years, the development of pet food companies has gradually accelerated. Although it just exceeded 10,000 in 2017, it has increased to 189,000 in 2020, and the annual registration growth rate has reached 165.76%; in 2021, more than 740,000 related companies will be added. .
The blue ocean of the pet economy has come, and many opportunities have emerged as the times require.
But it needs to be emphasized that the healthy development of the pet economy is inseparable from the constraints of the system.
It should be noted that my country has not yet formed uniform laws, regulations and industry standards specifically for the development of the pet industry, and the industry is still in a stage of spontaneous growth.
Whether it is upstream, midstream or downstream, there are regulatory gaps in the "it economy".
Only by formulating industry standards as soon as possible, advocating the autonomous restraint of associations, managing the pet market economy in accordance with the law, severely cracking down on market chaos, urging businesses to abide by rules and regulations, protecting consumers' rights and interests, and cherishing animal life, can the "it economy" be stable and far-reaching.
Pony Flying Knife