China News Service, Shanghai, September 18 (Reporter Kang Yuzhan) During the first World Design Capital Conference, the theme event "Design Creates Happiness - Oriental Life Aesthetics Night" was held on the 17th in Huangpu Binjiang E-sports Hall.

That night, the "Great Yuyuan Area" project, the "giant" masterpiece of Shanghai urban design, was officially launched, and it was announced that it would become a "Demonstration Center for Oriental Life Aesthetics Design".

　　On September 1, Yuyuan, a subsidiary of Fosun, joined hands with partners to become the main body of the Shanghai Fuyou Road plot.

After the Fuyou Road project is included in the overall development, it will form the "Great Yuyuan Area" together with the existing Yuyuan Shopping Center, the Bund Financial Center, and the Yuyuan Phase II project that will be launched soon.

This super cultural and commercial complex with a total construction area of ​​more than 1 million square meters covers many functions such as culture, commerce, office, tourism, leisure, entertainment, and residence.

　　Xu Xiaoliang, Co-CEO of Fosun International and President of Shanghai International Fashion Federation, said, "Oriental life aesthetics is the spiritual core of Chinese design and the universal language of world design. Fosun and Yuyuan are honored to be the builders of the 'Great Yuyuan Area'. It will create a better experience for family life by creating an 'oriental life aesthetic design demonstration gathering place'."

The Shanghai "Great Yuyuan Area" project was officially launched.

Photo by Kang Yuzhan

　　It is understood that the "Dayu Garden Area" will highly cover the design concept of "Oriental Life Aesthetics" in the sustainable planning and development of large-scale cultural and commercial blocks, as well as the repair and protection of old buildings.

There are a large number of protected and preserved historical buildings in the Old Chengxiang area where the "Great Yuyuan Area" is located.

These historic buildings not only span a long time, but also have different architectural styles.

For this reason, in the design of the "Dayu Garden Area", each building will conform to the city's own cultural context, and the spatial scale of historical buildings will be transformed into the human scale of the block landscape in the hands of the designer. A whole new relationship to architecture.

　　Ni Qiang, president of Yuyuan, introduced that in addition to consolidating the original cultural industry advantages in the region, focusing on supplementing and strengthening emerging industries such as fashion and creativity will be another main line in the construction of the "Great Yuyuan Area".

"We also hope that 'culture + fashion' will become the new cover of Shanghai city."

　　That night, the Shanghai International Fashion Federation brought a fashion show of "Oriental Haute Couture, Extreme Aesthetics - Designing for a Better Life", and announced that the 11th Shanghai Haute Couture Week would be held in the "Great Yuyuan Area" in November. .

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