The list of "Super Fruits" released by Pinduoduo's fourth "Super Farmer's Day", which ended on September 13, shows that in early autumn, sunshine roses, Zhouzhi kiwis, Tianshan yacons, Zhangzhou Kuoxi pomelo, Thai frozen durians, etc. High-quality fruit sales are booming.
Among them, Sunshine Rose, Guanxi Honey Pomelo, and Thai Frozen Durian are all on the list of Pinduoduo Farming Goods Festival for the first time.
▲During the 4th "Super Farmer's Day" of Pinduoduo, the top 10 best-selling fruit list.
In addition to "fruit plates", Chinese people's "vegetable baskets" and "rice bags" mainly rely on major producing areas such as the central and northern regions.
The grains, vegetables and fresh products that have entered the best-selling list of the "Super Farmers' Festival" are basically "contracted" by production areas such as Shandong, Liaoning, Hebei, Shanxi, and Anhui.
According to the "Super Farmer's Day" consumption report, Guangdong and Shanghai have respectively become the provinces and cities with the largest number of orders, while users in first-tier, new first-tier and second-tier cities support half of the total orders.
It is worth mentioning that women still dominate the consumption of agricultural products, and they bought 68% of the order share.
The Farm Goods Festival is an IP for agricultural product consumption launched by Pinduoduo and has been held for four consecutive years.
The current "Super Farmer's Day", which ended on September 13, has a standby time of 24 days, covering nearly 2,000 production areas, covering 200,000 types of primary and intensively processed agricultural products and over 100,000 agriculture-related stores across the country.
Sunshine rose has become the hottest item, and Zongyang local egg has been on the hot list for the second time
"This is a swallowtail mackerel. It's made into mackerel dumplings. It's very delicious. When the big brother docks tonight, it will be delivered fresh tomorrow morning." For 24 days, he appeared in the camera on time with his iconic smile, along with the seaport of Lianyungang, Jiangsu and the fishing boats docked behind him.
▲ Xing Mengjie in the live broadcast.
In early August, Xing Mengjie, who had been selling seaweed on Pinduoduo for three years, decided to bring his brother and brother to live broadcast of agricultural products.
They have a clear division of labor. The eldest goes to sea, the second live broadcasts, and the third is a little assistant who does not show up.
In the past, the seafood caught by Big Brother was usually sold to fresh harvesting boats in baskets, and at least 3-4 hands were pounded before reaching consumers.
Now, they have opened the "seafood stall" directly into the live broadcast room, realizing "direct connection between production and consumption".
"Three-two-one link", "Family is fast"... On the screen, Xing Mengjie still sells squid, octopus, prawns and other well-known Yellow Sea products, but he uses the shouting method of the live broadcast era.
Moreover, before each link, he usually first asks the "little assistant" the current price of the day, then asks the fans for bids, and finally sets the price, which retains the fun of "bargaining" in the traditional fish market.
During the Agricultural Commodities Festival, thanks to the resource tilt of the "Hundred Production Plan", this down-to-earth live broadcast shop attracted nearly 60,000 fans, and the cumulative number of live broadcast viewers exceeded 2 million. The small goal of 100,000 fans set by Xing Mengjie was achieved. half.
The "Hundred Production Plan" is a live broadcast project of agricultural products recently launched by Pinduoduo, and it is also one of the important starting points of the Super Farmer's Day.
Since August 21, the "Hundred Production Plan" has penetrated into Jiangsu, Shandong, Anhui, Jilin and other provinces. Through live broadcast training, traffic support and other measures, new farmers are encouraged to enter the live broadcast room to display and promote products, industries and production areas.
The new gameplay of the "Hundred Production Plan", combined with the inclination of resources such as zero commissions for agricultural products, tens of billions of subsidies, and groups of 10,000 people, during the "Super Farm Goods Festival", a batch of seasonal "super single products" stood out.
▲During the 4th "Super Farmer's Day" of Pinduoduo, the best-selling TOP list of non-fruit agricultural products.
Drawing｜Qu Ge
The data shows that landmark or brand agricultural products such as sunshine rose, Qingdao prawn, Panjin rice, Huili pomegranate, Dali winter jujube, Beibei pumpkin, Zhangjiakou glutinous corn, Wudeli flour, Shanxi yellow millet, and Anhui Zongyang soil eggs are among the top agricultural products. "Super Farmer's Day" top-selling list, more than half of the products have accumulated more than 100,000 orders.
Moreover, Zongyang local eggs and Huili pomegranate were also the best-selling products of the last Farmers' Day.
Agricultural goods consumption women's purchasing power is strong, Guangdong's consumption power ranks first in the country
Focus on fruit.
Sunshine Rose Grape, Huili Pomegranate, Panzhihua Mango, Dali Dong Jujube, Luochuan Apple, Zhouzhi Kiwi, Yunnan Tangerine, Tianshan Yacon, Zhangzhou Guanxi Pomelo, and Thai Frozen Durian entered the super single product camp.
Among them, "luxury fruits" such as Sunshine Rose Grape, Zhangzhou Guanxi Pomelo, and Thai Frozen Durian are listed for the first time.
"The quality of this year's honey pomelo is the best in recent years." Yang Sizhi, a new farmer in Fujian, praised that the continuous rainfall in the first half of the year gave the fruit trees and pomelo plenty of water, while the continuous high temperature and regular rain in the second half of the year made the pomelo grow again. Sweet and tender.
One side of soil and water nourishes the other side of fruit.
From the perspective of origin, Shaanxi, the "largest province of fruits", has contributed to the three most popular products in the hot list: Dali Dongzao, Luochuan apple, and Zhouzhi kiwi, which can be called the gold medal origin of the fruit circle.
In addition, under the model of “Farmland Yunpin”, more people have eaten niche fruits in the valleys. Yunnan Tianshan yacon has previously entered thousands of households with the help of online platforms such as Pinduoduo, and it is still popular among consumers. favorite.
The fertile fields have a good harvest, and it is the right time to consume to help the farmers.
In this super agricultural goods festival, which supports "Southern Fruits and North Grain", which directly connects nearly 900 million platform users, who is consuming it?
Data shows that during the event, the consumer group of agricultural products showed a younger trend, and consumers under the age of 35 accounted for more than 30%.
At the same time, female consumers accounted for 68%, more than twice that of men.
▲The top ten cities in terms of commodity consumption in Pinduoduo's 4th "Super Agricultural Commodities Festival", Beijing, Shanghai, Guangzhou and Shenzhen have strong agricultural commodity consumption.
In terms of regions, Guangdong, Zhejiang, Jiangsu, Shanghai and Shandong have become the top five provinces (municipalities) in terms of order volume, followed by Beijing, Henan, Hubei, Sichuan and Anhui.
In the ranking of cities in terms of purchasing power, Shanghai, Beijing, and Shenzhen are among the top three, and Dongguan, Wuhan, and Chengdu are among the top ten.
And users in first-tier, new first-tier and second-tier cities bought more than 50% of the total orders.
"The Super Farmer's Day is a window to observe changes in the consumption of agricultural products. The reason why these products on the list are so popular is not just the breakthrough of varieties and planting techniques, but also the innovation of sales methods." Pinduoduo Farmers' Festival is responsible for People said that in the just-launched "Chinese Farmers Harvest Festival", the platform will continue to support more high-quality agricultural products to fly out of the mountains, out of the plateau, out of the village into the city, into the market, and to be known, purchased, tasted and served by more "Bole". trust.