On September 13, the 2022 Chinese Farmers Harvest Festival Golden Autumn Consumption Season activity jointly initiated by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Central Radio and Television Station, the State Forestry and Grassland Administration, and the All-China Federation of Supply and Marketing Cooperatives was launched in Beijing.
In this launch event, farmers from Qiongshan, Henan, Xixia, Chengdu, and Xinjin, etc. were invited to video link to celebrate the harvest and welcome the grand event; organized Pinduoduo and other e-commerce companies to release the "Proposal for Production and Marketing"; set up national poverty alleviation areas on the spot Production and marketing docking area, Beijing characteristic agricultural products exhibition area, etc.; live broadcast activities for e-commerce agricultural assistance were held.
On September 13, the 2022 Harvest Festival Golden Autumn Consumption Season was launched in Beijing, and a live broadcast of e-commerce to help farmers was held at the launching ceremony.
It is reported that this year's golden autumn consumer season will last for 3 months. E-commerce companies such as Pinduoduo, live broadcast platforms such as Douyin, agricultural product wholesale markets such as Xinfadi, and supermarket companies such as Wumart will offer discounts, traffic tilts, and reductions and exemptions. The promotion of agricultural products will be carried out to stimulate the vitality of market consumption.
As the only e-commerce platform among the organizers of this golden autumn consumption season, Pinduoduo launched the “Duoduo Harvest Hall” from September 1st to November 30th, investing 5 billion in the platform to benefit farmers’ consumption subsidies, and cooperated with major agricultural production areas across the country. Celebrate the Harvest Festival with nearly 900 million platform consumers.
12 county magistrates jointly live broadcast to help farmers
As soon as the live broadcast started, Yang Zhuo, member of the Standing Committee of the Laifeng County Party Committee and deputy head of Hubei Province, began to promote local specialties to netizens.
In recent years, the connotation of the Harvest Festival has been enriched continuously. It not only celebrates the high yield and harvest of agriculture, but also realizes the regional agricultural brand out of the village through cultural platform, economic singing, etc., to help the inheritance and development of rural traditional culture.
At the launching ceremony, 12 key districts and counties of national rural revitalization, including Luoning County in Henan Province, Yilong County in Sichuan Province, Laifeng County in Hubei Province, Yongshun County in Hunan Province, Longshan County in Hunan Province, and Jianhe County in Guizhou Province, participated in the relay to help farmers. Live streaming events.
Relevant leaders of local governments and farmers’ representatives entered the Pinduoduo live broadcast room to promote local special agricultural products to the national audience. More than 50 high-quality landmark agricultural products such as Laifeng rattan tea, Longshan lily, Changshun apple and Shicheng Hakka wine appeared in the live broadcast event.
"The counties and districts participating in the live broadcast this time include large grain-producing counties, key animal husbandry counties, and key counties for national rural revitalization, as well as ethnic areas inhabited by Tujia, Miao, Buyi and other ethnic groups." Pinduoduo related The person in charge said that on the one hand, live broadcast events help high-quality and niche agricultural products come out and connect to a broader market; on the other hand, live broadcasts should be used to promote excellent farming culture and rural traditional culture, and spread the beauty of the countryside.
"Toto Harvest Hall" subsidizes 500,000 fine agricultural products
Pinduoduo has participated in hosting the Harvest Festival Golden Autumn Consumption Season for many consecutive years, helping the country's high-quality agricultural products go out of the mountains and into the city.
This year, the "Toto Harvest Pavilion" will be online for three months. It will cover four major categories of agricultural products, including rice, flour, grain and oil, meat, poultry, eggs and milk, vegetables and fruits, and agricultural and sideline products, radiating 300,000 merchants and over 500,000 types of agricultural and sideline products. agricultural area.
"During this year's harvest festival, the platform will continue to increase investment in capital resources on the basis of last year, and will provide 5 billion consumer subsidies including coupons and traffic for the event." The relevant person in charge of Pinduoduo said that consumption Participants can search for the keyword "Harvest Festival" through the Pinduoduo app, receive special subsidy in the "Duoduo Harvest Hall", and purchase high-quality agricultural products from all over the country.
At the launch site of the Harvest Festival Golden Autumn Consumption Season, the participants experienced one-click ordering of good agricultural products.
Behind every seemingly ordinary agricultural product, there is the diligence and hard work, simplicity and thickness of the vast number of farmers.
Taking Luochuan apples, which are the most popular among the audience at the event, as an example, after nearly 10 years of exploration, the Luochuan apple industry has launched the most advanced physical preservation technology in China. At the same time, each fruit has an exclusive QR code. With the support of merchants and modern logistics, not only can supply throughout the year, but also quality traceability can be achieved.
By 2021, the online sales of Luochuan apples will reach 1.25 billion yuan, and the brand value will rank first among fruits in the country.
Long-term support for agriculture, Pinduoduo, on behalf of the industry, launched an initiative to help farmers
At the launching ceremony, Pinduoduo, as a representative of the e-commerce industry, launched three initiatives to help farmers and farmers by connecting production and sales, focusing on "gathering strength and striving to be an advocate of helping agriculture by consumption" and "actively participating, striving to be a practitioner of helping agriculture with consumption" "Extensive publicity, striving to be a booster of consumption to help agriculture", calls on the whole industry to continue to promote the upward trend of agricultural products, strengthen the precise connection between production and sales, and actively work in poverty alleviation and agriculture, serving rural revitalization, and promoting scientific and technological innovation. strength.
"The growth of Pinduoduo is fully benefited from the development of China's agriculture. We have always been with Chinese farmers and agriculture." Wang Jian, senior vice president of Pinduoduo, said that reinvesting in the agricultural sector is Pinduoduo's long-term strategy.
Since its establishment, the platform has implemented a zero-commission policy for agricultural products merchants to reduce burdens and costs for farmers and farmers.
Taking this year’s Harvest Festival as an opportunity, the platform will further promote helping and benefiting farmers in six areas, including increasing supply, expanding consumption, stabilizing production and sales, cultivating talents, strengthening technology, and helping infrastructure, bringing benefits to more Chinese farmers.
In terms of expanding consumption, in addition to continuing to subsidize agricultural products, this year Pinduoduo has also launched projects such as “Searching for Fresh Chinese Goods” and “Super Agricultural Products Festival”. To further meet the consumption and improve the quality, and promote the high yield and income of farmers.
In terms of talent training, the platform will use the online "duoduo classroom" to cultivate more localized new farmers.
At the same time, relying on the special plan of "Ten Billion Agricultural Research", we will support the implementation of cutting-edge agricultural technology in the planting end, and continue to practice the universal benefits of agricultural technology.