On September 13, according to the monitoring data of the China Index Research Institute, during the Mid-Autumn Festival holiday in 2022 (September 10-September 12), the focus of monitoring the transaction area of newly built commercial housing in cities was compared with the Mid-Autumn Festival holiday last year (September 19-September 21). Japan) fell 31.6%.
In some cities, such as Shenzhen, Shanghai and other cities, driven by factors such as the optimization of the policy environment and the effective control of the epidemic, the market activity has slightly improved, but the transaction volume of new houses in many cities has still dropped significantly compared with last year's Mid-Autumn Festival holiday. Changsha, Xining, Nanjing and other places The decline is more than 70%.
According to the monitoring data of the China Index Research Institute, among the first-tier cities, Shanghai has the largest transaction area of new commercial housing.
Data show that during the Mid-Autumn Festival holiday this year, the transaction area of newly-built commercial residential buildings in Shanghai was 72,000 square meters, an increase of 2% compared with the transaction area during the Mid-Autumn Festival holiday in 2021.
Shenzhen showed that the transaction area of newly built commercial housing was 31,000 square meters, an increase of 22% compared with the transaction area during the Mid-Autumn Festival in 2021.
The transaction area of newly-built commercial housing in Beijing was 19,000 square meters; the transaction area in Guangzhou was 40,000 square meters.
The Middle Finger Research Institute pointed out that before and after the Mid-Autumn Festival, Beijing's property market promotion efforts were intensified, and many projects launched Mid-Autumn Festival special housing listings, and the discount amount was generally between 100,000 and 300,000 yuan.
During the period, Beijing's commercial residential transactions were 19,100 square meters, down 36.5% from last year's Mid-Autumn Festival holiday.
Among them, some newly opened projects are relatively well sold, with more than 60% being sold on the opening day.
From the perspective of project site visits and subscriptions, the Beijing property market continues to recover; in addition, since May, Beijing's second-hand housing market has continued to recover, and the number of viewings during the Mid-Autumn Festival has increased significantly.
Among the second-tier cities, the city with the largest transaction area of newly built commercial housing during the Mid-Autumn Festival holiday this year is Wuhan.
Data show that during the Mid-Autumn Festival this year, the transaction volume of newly-built commercial housing in Wuhan was 48,000 square meters, which was still 27% lower than last year’s Mid-Autumn Festival holiday; the transaction volume of newly-built commercial housing in Chongqing was 44,000 square meters, which was 30% lower than last year’s Mid-Autumn Festival holiday.
The report of the China Index Research Institute pointed out that during the Mid-Autumn Festival, a total of 409 new commercial housing units were sold in Wuhan, with an average daily transaction of 136 units, down 30% from last year's Mid-Autumn Festival holiday. In addition to the high projects standing out, the overall market popularity is still not high, and the wait-and-see sentiment is still strong.
Judging from the situation in Chongqing, the real estate policy in Chongqing has been continuously optimized recently, and the property market environment has been further relaxed.
With the easing of the epidemic and the receding of high-temperature weather, real estate companies have accelerated the rhythm of pushing the market.
All kinds of Mid-Autumn Festival discounts emerge in an endless stream, and the intensity is intensified.
From the perspective of market popularity, the number of visits to projects with rigid demand and strong discounts has increased.
According to data from the China Index Research Institute, during the Mid-Autumn Festival this year, 26,000 square meters of newly-built commercial housing were sold in Shenyang, up 74% from the average daily transaction area during the Mid-Autumn Festival last year.
In addition, in the second-tier cities, the transaction area of new commercial residential buildings in Changsha, Xining, Nanjing and other places decreased by more than 70% compared with last year's Mid-Autumn Festival holiday.
Among the third-tier cities, Lianyungang's newly-built commercial housing traded 24,000 square meters, up 203% from last year's Mid-Autumn Festival holiday; Huaibei traded 6,000 square meters, up 95% from last year's Mid-Autumn Festival holiday; Qingyuan, Maoming, Zhanjiang, Zhoushan and other cities sold new commercial housing The area has also increased compared to last year's Mid-Autumn Festival holiday.
Chen Wenjing, market research director of the Index Division of the China Index Research Institute, pointed out that since August, the central government has repeatedly emphasized "allowing local governments to flexibly use credit and other policies for 'one city, one policy' to reasonably support rigid and improved housing needs", further clarifying support for real estate A signal of stable market development.
The current real estate market sentiment is still relatively sluggish, and the policy side still needs to exert efforts to stabilize expectations.
In the short term, it is expected that the intensity of city-specific policies will be further intensified. The measures related to "guaranteing the handover of buildings" will continue to be effective. With the optimization and improvement of the credit environment, the policy effects are expected to gradually emerge, especially in hot first- and second-tier cities. Confidence in home buyers is expected to gradually recover, but for most cities, it will still take time for market sentiment to recover.