China News Service, September 13th, question: "Golden Nine Silver Ten" how to add vitality to consumption?

　　China-Singapore Finance and Economics reporter Li Xiaoyu

　　Affected by the epidemic, consumption has not yet fully recovered.

Analysts here believe that it is the traditional peak season of "Golden Nine Silver Ten", and a series of more precise and powerful measures are needed to boost consumption.

　　Compared with investment and import and export, China's consumption growth is relatively slow.

According to official data, China's total retail sales of consumer goods increased by 2.7% year-on-year in July, a drop of 0.4 percentage points from June.

In the first seven months of this year, China's consumption was still in a state of negative year-on-year growth, while the year-on-year growth rate of foreign trade in the same period was as high as 10.4%, and investment also increased by 5.7%.

　　Considering that consumption accounts for more than 65% of China's economic growth, it is of great significance to promote consumption recovery as soon as possible to stabilize economic growth.

　　At a recent seminar held by Lookout Think Tank, Gao Yanmin, former director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, believed that one of the most important ways to expand consumption is to find new consumption hotspots.

In this regard, companies can make full use of big data to dig deep into consumers' preferences and tendencies, and produce products that precisely meet consumers' needs.

Among them, smart home, wearable smart devices, health products, etc. can be used as key development directions.

　　Consumer coupons are also one of the many "cards" that can be played.

Right now is the peak season of traditional consumption, and many places in China have set off a wave of "coupon issuance".

For example, during the Mid-Autumn Festival holiday, a total of 8,310,900 yuan (RMB, the same below) of "Huiyou Hubei" consumer coupons were written off in Hubei, driving a transaction volume of 22,256,600 yuan.

As of the beginning of July, Guangdong Province has issued 1.208 billion yuan of government consumption coupons, spending 850 million yuan in fiscal expenditures, driving consumption of 6.9 billion yuan.

　　According to Li Yongjian, director of the Internet Economics Research Office of the Institute of Financial and Economic Strategy of the Chinese Academy of Social Sciences, under the current situation, the issuance of consumer coupons is particularly necessary to boost consumption.

However, in the era of big data, the issuance of consumer coupons in the future should be more precise and refined.

It can even be accurate to the product category and target group.

In addition, the formulation of consumer voucher policies should also fully consider the relationship between "consumption protection" and "consumption promotion". In addition to promoting consumption and expanding consumption scale, the design of industrial consumption vouchers and green consumption vouchers can also promote industrial upgrading and green low-carbon consumption. develop.

　　Zhu Taihui, vice president of the Jingdong Economic Development Research Institute, also said that the issuance method of consumer coupons can be further optimized.

For example, a combination of "financial subsidies + corporate discounts" can be used to stimulate consumption more fully; online consumption can also be combined with offline consumption, that is, online consumption coupons are issued, while allowing these consumption coupons to be used Consumption in offline stores, especially offline services, mitigates the impact of the epidemic on catering, tourism, service and other industries.

　　However, Bai Jingming, a researcher at the Chinese Academy of Fiscal Sciences, reminded that consumer coupons are ultimately a short-term measure.

To truly promote consumption, we must first stabilize basic consumption amid the current slowdown in household income growth and increasing global inflationary pressure, and secondly actively promote the quality and efficiency of consumption.

(Finish)

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