The Mid-Autumn Festival has just passed. Compared with previous years, the phenomenon of "high-priced moon cakes" in real life is now much less.
In the field of the Metaverse, sky-high digital mooncakes continue to emerge. These intangible and inedible digital mooncakes cost thousands or even as high as 100,000 yuan. Is this "innovation" or "cutting leeks"?
Traditional enterprises also play digital mooncakes
The reporter found that a number of Metaverse digital collection platforms in China have issued "moon cakes" at prices ranging from a few yuan to several thousand yuan. Some players resold them on second-hand platforms after snapping up moon cakes on the platform.
The reporter saw on the "X Mate" metaverse collectibles trading platform that one of the digital mooncakes named AYAYI whale scout digital mooncake 09 is priced as high as 100,000 yuan.
According to a player, the producer of this digital mooncake is AYAYI, a hyper-realistic digital person. Each of this NFT custom mooncake is equipped with an exclusive serial number, which cannot be tampered with or divided.
In addition, many digital mooncakes are already in a state of high control due to their small circulation and concentrated in the hands of a few people.
Not only that, some listed companies and time-honored hotels have begun to sell mooncakes on the “Metaverse”, and some digital mooncakes have the words “only grab but not sell” and are limited to 10,000 copies, attracting a group of digital trend players.
For example, Guangzhou Restaurant, a time-honored listed company, cooperated with Ele.me to issue 10,000 copies of "China's first Cantonese-style digital mooncake".
Some analysts said that the issuance of digital mooncakes by traditional mooncake companies may be a means of promotion, or it may be a way for companies to deploy the Metaverse Track.
It may be a good idea to implant some symbols of traditional culture into the metaverse itself, but we must resist disorderly hype.
In fact, the hype of digital mooncakes is also reminiscent of the real estate hype in the Metaverse.
Metaverse real estate prices peaked at the beginning of this year, but the Metaverse real estate market has also begun to cool down due to the bear market of virtual currencies and the slower-than-expected development of the Metaverse.
Some Metaverse players told reporters that the plummet of Metaverse virtual real estate is mainly due to the plummet of global virtual currency, and the price of Metaverse's virtual assets is closely related to the virtual currency market.
Secondly, these virtual real estates were bombarded, and finally became a game of drumming and passing flowers. When there was no funds to take the last baton, the price plummeted.
American billionaire investor Mark Cuban once said that investing in real estate in the Metaverse is the stupidest way.
"Real estate is valuable in the real world because land is a scarce resource. However, this scarcity does not necessarily apply to the metaverse."
The digital collection market should be regulated as soon as possible
PwC's "Global Entertainment and Media Industry Outlook 2022-2026" pointed out that in the Chinese market, technological and commercial innovation has gradually contributed to a prosperous metaverse industry pattern, and digital collections, virtual people, and virtual worlds have become the most important three. A metaverse race track.
Among them, the market popularity of digital collections is gradually increasing, and the development and casting of digital collections based on well-known IP is becoming a monetization method for many intellectual property rights, realizing the rapid realization of fan traffic and value amplification.
At the same time, technology giants are leading the development of China's Metaverse, and startups have joined the market and become one of the important industry players. To seize important opportunities in this field, companies need to consider the impact of Metaverse and emerging technologies on business models and development strategies. , tax planning and other aspects.
Indeed, as one of the representative fields of the Metaverse, digital collections are attracting widespread attention with unprecedented popularity.
However, some players believe that digital mooncakes are essentially digital virtual items in NFT format. Merchants and platforms use limited sales to force them to be scarce and artificially create space for hype.
Hyping up digital mooncakes, or turning digital mooncakes into a financial tool, also violates the Initiative on Preventing Financial Risks Associated with NFTs.
In April 2022, China Internet Finance Association, China Banking Association, and China Securities Association issued the "Initiative on Preventing NFT-related Financial Risks", which proposed to resolutely curb the tendency of NFT financial securitization and strictly prevent the risks of illegal financial activities.
Recently, there have been frequent compliance trends in the field of digital collections, and the domestic digital collection market should bid farewell to the era of "barbaric growth" as soon as possible.
Xia Hailong, a lawyer at Shanghai Shenlun Law Firm, said that digital collections, as a new thing spawned by blockchain technology, obviously have irreplaceable value in the cognition of young people who advocate "decentralization", especially when digital collections are associated with various After the combination of trendy cultural elements, it can indeed meet the social, cultural and aesthetic needs of some users. Therefore, digital collections are quite reasonable and not completely bubbles.
However, he believes that the secondary market of digital collections mainly comes from the resale profit-making mentality that is common among users at present. Although most formal collection platforms clearly prohibit the resale of collections, there are still a large number of users who violate the rules for speculation and speculation. The platform rules for private transactions, which shows that there is also a certain bubble in the digital collection industry.
From the perspective of avoiding hype, on the one hand, the platform should improve the number of collections issued and the pricing mechanism to meet the needs of users as much as possible.
On the other hand, the lack of an effective transaction mechanism between users is also an important factor for hype, and it is often easier to breed fraud, hackers and other illegal activities. If this problem can be properly solved, it will be more conducive to the long-term and healthy development of the industry. The collectibles industry will obviously also create greater economic value.