CCTV news: During the Mid-Autumn Festival holiday, under the premise of doing a good job in epidemic prevention and control, many places in China are aiming at the "reunion economy". By issuing consumer coupons and carrying out various activities, they will save business and promote the continuous recovery of consumption. The market is full of vigor and vitality.
Mid-Autumn Festival market, Hanfu garden, lantern boat banquet... During the Mid-Autumn Festival holiday, a variety of experience activities were launched in many places in China, providing people with a variety of holiday consumption choices.
In particular, the "Moonlight Economy" extended by "Moon Viewing" has added another fire to the consumption of night tours in various places.
In Chongfu Town, Tongxiang, Zhejiang, residents of each village wore traditional Song clothes, walked around the moon with lanterns, and roamed the carefully arranged grass market Song City, innovating the cultural connotation of the Mid-Autumn Festival on the basis of inheritance.
During the Mid-Autumn Festival, Nanjing will hold more than 1,000 wonderful activities such as forest concerts and Daqiao Lantern Market with the theme of "Millions of Lights at Night in Jinling".
On the streets of Chaotiangong, traditional food and small items related to the Mid-Autumn Festival are very popular.
Walking in the streets, watching the lights and enjoying the scenery, people enjoy the beautiful time of the full moon in the Mid-Autumn Festival.
In the face of the upgrade of consumption concepts and the iteration of consumer groups, many "time-honored brands" are also polishing "new consumption" in traditional festivals.
Guangzhou's "time-honored brands" have undergone cross-border transformation, vigorously developing cultural creativity, special catering, etc., and the strong Lingnan charm attracts people to stop.
During the holiday, many places have promoted consumption recovery by issuing consumer coupons and carrying out various activities.
Xiamen focuses on fashion consumption hotspots such as shopping in business districts, home appliances, automobiles, and nighttime economy, organizes a number of activities, and invests in consumer subsidies to promote consumption.
Hubei issued the second round of "Huibu Hubei" consumer coupons, which can be used in shopping malls, supermarkets, and restaurants during the Mid-Autumn Festival to meet the needs of different consumers.
As an indispensable protagonist of the Mid-Autumn Festival, this year's moon cakes are mostly "lightly packed", green, low-carbon and reusable packaging has become the mainstream, and festival consumption is more green and environmentally friendly.
Giving more social attributes to commodities has become a major feature of the Mid-Autumn Festival consumer market.
The cross-border co-branded moon cakes and Mid-Autumn Festival stamp cultural and creative gift boxes have won the favor of consumers in a trendy and fashionable way.
The analysis pointed out that around the "Golden Nine and Silver Ten", Mid-Autumn Festival, National Day and other festivals, all localities will promote business and gather momentum through festivals. It is expected to further restore and activate consumption scenarios, and create new consumption scenarios through digital empowerment and integration of business, travel, culture and sports to promote consumption. Continue to recover.