to equip its new fleet of A350 aircraft.

Emirates Airlines invests 1.28 billion dirhams in a new entertainment system

  • The carrier is scheduled to start receiving its A350 aircraft in 2024. From the source

  • Adel Al Reda: "The carrier's investment in next-generation Thales systems will contribute to strengthening our leadership and enabling us to provide better experiences for our customers."

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Emirates Airlines has chosen the new in-flight entertainment system, Thales AVANT Up, to equip its fleet of Airbus A350 aircraft, which is scheduled to start receiving them in 2024.

The carrier said in a statement yesterday that this choice comes as part of its continuous endeavor to ensure that its promise of "permanent excellence" to customers is fulfilled.

Emirates Airlines stated that it will invest more than 350 million dollars (1.285 billion dirhams) to equip its future fleet of 50 A350 aircraft with the next generation of in-flight entertainment solutions, which provide an unparalleled personal and cinematic passenger experience.

Emirates Chief Operating Officer, Adel Al Redha, said: “We are fully aware that in-flight entertainment is an essential aspect of our customers’ experience, as (Emirates Airlines) was the first airline in the world to put a personal video screen in every seat on the plane. Which was unimaginable more than 30 years ago.”

He added: “We continue to provide our passengers with unparalleled entertainment content and experience, and have captured the best in-flight entertainment awards over the past 14 years.”

He pointed out that the airline's investment in next-generation Thales systems to supply our new fleet of A350 aircraft will contribute to strengthening our leadership and enabling us to provide better experiences for our customers.

For his part, Yannick Aswad, Executive Vice President of the French company, Thales Avionics, said, "The new Thales AVANT Up system will provide Emirates Airlines with the latest technologies and capabilities on the plane."

New Thales system technology

Thales' AVANT Up system technology includes the only Optiq 4k QLED HDR screens on aircraft that use Samsung's QLED technology to dazzle viewers with more than a billion colors.

The rich display capability also provides an ideal vehicle for Emirates' unique in-flight information, communication and entertainment (ice) system.

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