The fake bird's nest incident has made waves again! Simba broke the news, Liu Genghong apologized!

　　China News Service, August 31 (Zhongxin Finance and Economics Zuo Yuqing) "At the beginning, many Internet celebrities and stars (including Liu Genghong) sold the same bird's nest, and the sales price was more than 300 per order, and the promotional content was resolutely false and exaggerated."

　　On the 30th, Simba posted a long article revealing that Liu Genghong and his wife were selling fake goods, and it became a hot search on Weibo.

Simba claims that several anchors have brought fake bird's nest

　　On the 30th, Simba posted a long article on his personal account saying that he was not the only one who had brought fake bird's nest.

Many internet celebrities and celebrities on a short video platform have sold the same bird’s nest, and the sales price is more than 300 per order. The promotional content is resolutely false and exaggerated.

In the long article, Simba clearly mentioned that the anchors who brought fake bird's nests included Liu Genghong.

　　The incident of bringing fake bird's nests mentioned by Simba refers to the fact that the "Mingzhi Bowl-flavored Instant Bird's Nest" promoted and sold by its anchor "Shi Dabei" in October 2020 was questioned as sugar water.

In this regard, Simba apologized and said that he is willing to pay in the form of one refund and three compensations. It is estimated that a total of more than 61.98 million yuan will be paid to consumers.

　　In December 2020, the Guangzhou Municipal Market Supervision and Administration Bureau notified the investigation and handling of the incident of "Simba's live broadcast of ready-to-eat bird's nest".

In the end, Simba-related companies were fined 900,000 yuan, and the brand was fined 2 million yuan.

In addition, the Simba Kuaishou account was banned for 60 days.

　　At the beginning of 2022, Simba said that after the "bird's nest incident", the company has paid more than 41 million yuan to consumers related to this incident.

　　Zhongxin Finance noticed that shortly after the long article was issued.

The live broadcast room of a short video platform of Simba was immediately banned for 24 hours, and the reason for the violation was "degrading or damaging the image of the platform."

Liu Genghong Fang apologized: the

　　In response to Simba's question, at noon on the 31st, relevant parties of Liu Genghong responded.

　　Kunshan Talent Planet Culture Media Co., Ltd. (hereinafter referred to as "Talent Planet") issued a statement on Weibo saying that its artists Liu Genghong and his wife had never sold Mingzhi bird's nest products on the Douyin platform.

However, Liu Genghong and his wife once cooperated with Hangzhou Maikong Creative Culture Co., Ltd. (hereinafter referred to as "Hangzhou Maikong") for Taobao e-commerce live broadcast.

During the cooperation process, Hangzhou Maikong recommended Mingzhi bird's nest products for sale in the live broadcast event of Taobao live broadcast room.

　　According to the feedback from Hangzhou Maikong, the brand provided an inspection report at that time, and the brand has not yet confirmed with Hangzhou Maikong whether the Mingzhi bird's nest products sold in the live broadcast room and the Mingzhi bird's nest products that have problems in the live broadcast rooms of other platforms are not For the same batch of goods.

On the 31st, the relevant parties of Liu Genghong apologized and announced the progress of the refund of the bird's nest incident at that time.

　　In this regard, Hangzhou Maikong said that from September to October 2020, the "Mingzhi" brand bowl-packed bird's nest products it provided a total of 177 orders were sold in the live broadcast room of Liu Genghong and his wife.

In November of the same year, a bird's nest dispute broke out in other live broadcast rooms. Hangzhou Maikong has assisted consumers in defending their rights with the brand as soon as possible, and refunded 25 orders within a week.

　　Hangzhou Maikong said: "Because the brand party failed to provide all consumer information, and due to the platform's privacy protection mechanism for consumers, as the operator of the live broadcast room, it was unable to obtain all customer information. Therefore, we and Liu Genghong and his wife failed to respond to the lack of information. Consumers who have made claims from our side will pay, and our payment on behalf of them has continued, and the latest payment occurred on April 6, 2021.”

　　In response to the statements of the above two companies, Liu Genghong apologized and said: "My hard-working colleagues, I found the MCN company that we cooperated with two years ago at night. Please find out the previous data and proofs, and let everyone know the attitude and method of dealing with it at that time. I am very sorry for the lack of rigorous selection of the products of the company I worked with before, which led to damage to consumers who trusted me, and because of past experience, the current team is more rigorous in checking.”

Will you continue to dance with Liu Genghong?

　　After Liu Genghong apologized, many netizens chose to forgive: "It does not affect the continued exercise."

　　Some netizens also said: "Let's try to go to the brand flagship store to buy, there are really many problems in the live broadcast room." There are also comments pointing out that no matter who sells fake goods, they should be held responsible.

　　In April of this year, Liu Genghong's "Compendium of Materia Medica" shuttlecock exercise became popular all over the country, setting off a fitness boom. Liu Genghong himself also gained more than 60 million followers in just one and a half months, becoming a well-deserved "top stream" fitness anchor.

The once-popular shuttlecock exercise "Compendium of Materia Medica".

Screenshot from Liu Genghong's live broadcast room.

　　After becoming popular, there are many "soft broadcasts" in Liu Genghong's live broadcast room.

Previous analysis pointed out that compared with live broadcast, although the income of "soft broadcast" is lower, the anchor need not worry too much about the quality of the product, and the team management is relatively simple.

　　In the live broadcast on the evening of the 30th, Liu Genghong also admitted that because of the popularity of aerobics teaching, he received many job invitations, and he could make easy money on the announcement, but he prefers to exercise with netizens. In the story, Liu Genghong was moved to tears. .

　　Will you continue to dance with Liu Genghong?

(Finish)

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