The Mid-Autumn Festival is approaching, and "Moutai Mooncake" comes early.
Recently, Moutai International Hotel began to sell two moon cake gift boxes.
The two mooncakes were quickly sold out and started their secondary sales career on the Internet.
The topic of "Moutai moon cakes were fried to 658 yuan by scalpers" caused heated discussions on the Internet, almost double the original price.
Moutai International Hotel issued a statement saying that 100,000 moon cake gift boxes have been sold out, and it will firmly resist the increase in sales by some merchants in the current market.
There are many buyers who love "face"
According to the introduction of Maotai International Hotel, there are two types of Mid-Autumn Mooncakes in Maotai International Hotel, namely Yuhu Mooncake Gift Box and Liuxin Mooncake Gift Box.
The former includes four flavors of Cantonese-style rattan pepper beef, Cantonese-style egg yolk and white lotus seed paste, Cantonese-style golden leg five kernels, and charcoal-fired walnut and jujube paste. There are 8 pieces in total, and each box is priced at 188 yuan.
The latter includes four flavors of Xuemei Niang Durian Liuxin, Black Truffle Liuxin, Sucrose-Free Custard Liuxin, and Custard Liuxin, a total of 8 capsules, priced at 318 yuan per box.
The reporter noticed that there are many merchants selling Maotai moon cakes on the current e-commerce platform, but the price of moon cakes has not been as high as 658 yuan, but has fallen.
At present, most of the Yuhu Mooncake gift boxes are between 348 yuan and 388 yuan, with a unit price of around 40 yuan per piece; most of the Liuxin mooncake gift boxes are around 498 yuan, with a unit price of about 60 yuan.
In this way, the price of each box of mooncakes is up to 200 yuan higher than the original price.
For the high-priced Maotai moon cakes, some netizens bluntly said that this is "IQ tax".
However, the sales of Maotai mooncakes sold at an increased price are quite a lot. The mooncakes on the shelves of a certain merchant show that the monthly sales are 1000+.
In the comments, some consumers felt that the taste was good, and more people mentioned that "it is very good to have the Maotai logo as a gift" and "it is very decent, suitable for gift giving".
Some consumers are curious, are Maotai moon cakes the taste of Maotai wine?
Buyers who have tasted the taste said that it is the taste of moon cakes, without alcohol.
In addition, the reporter saw from the pictures of the ingredients list of Maotai moon cakes on the Internet that there is no trace of "Moutai" in the ingredients, nor is it directly produced by Maotai, but entrusted to Guangdong Rimei Food Co., Ltd. to produce.
Has launched thousands of high-priced moon cakes
On the evening of August 24, Maotai International Hotel released the "Statement on Mid-Autumn Mooncakes", in which it stated that the two types of mooncakes totaling about 100,000 boxes were sold out.
In response to the current market price increase of some merchants selling moon cake gift boxes of Maotai Hotel, Maotai firmly resists and asks consumers to consume rationally.
It is understood that since 2017, Moutai International Hotel has launched moon cakes before the Mid-Autumn Festival, and it is now the sixth year.
The reporter noticed that most of Maotai moon cakes are launched every year, one is priced at 118 yuan to 188 yuan, and the other is priced between 288 yuan and 398 yuan. To be sold together.
In addition, Moutai International Hotel has also launched high-priced mooncake gift boxes of 1188 yuan and 999 yuan, which are the 2019 Year of the Pig and the 2021 Year of the Ox, respectively. The gift box contains a 500ml bottle of Maotai Zodiac Prince wine.
In June 2022, the National Development and Reform Commission, the State Administration for Market Regulation and other four ministries and commissions issued the "Announcement on Curbing "Sky-Priced" Mooncakes and Promoting the Healthy Development of the Industry", proposing to implement key supervision on boxed mooncakes with a unit price of more than 500 yuan.
The price of Maotai mooncakes just kept the red line of 500 yuan.
Yangzi Evening News/Ziniu News trainee reporter Wang Can