From "something to live" to "to live well"——
Home improvement is a new trend
According to data from the National Bureau of Statistics, at present, the per capita living area of households in my country has reached 41.76 square meters, and the average living area of each household has reached 111.18 square meters.
The per capita living area of urban families in my country is 36.52 square meters, and the average living area of each household reaches 92.17 square meters.
The living conditions of the vast number of urban and rural residents have been greatly improved, and the "housing to live" has been continuously better realized.
In the future from "owning a house" to "excellent house", the home improvement industry will have a bright future and play a more important role.
Consumption is the main engine of economic growth.
In 2021, housing consumption will already occupy the second place in the entire national consumption expenditure, second only to food consumption.
Implement the strategy of expanding domestic demand, promote the release and upgrading of consumption potential, and promote the consumption of household appliances, furniture and home improvement as an important part.
The home furnishing industry has the characteristics of large scale, strong consumption drive and wide industrial coverage.
In 2021, the operating income of enterprises above designated size in the four key industries of home appliances, furniture, lighting appliances, and hardware products will reach 3.8 trillion yuan, accounting for nearly 20% of the light industry.
The healthy development of the home furnishing industry has received attention from the policy level.
A few days ago, the Ministry of Industry and Information Technology, the Ministry of Housing and Urban-Rural Development, the Ministry of Commerce and the State Administration for Market Regulation jointly issued the Action Plan for Promoting the High-Quality Development of the Home Furnishing Industry, pointing out the direction for the high-quality development of the home improvement industry.
The "Plan" makes it clear that about 50 well-known brands and 10 household ecological brands will be cultivated in the home furnishing industry, a batch of excellent products will be promoted, 500 smart home experience centers will be established, 15 high-level characteristic industrial clusters will be cultivated, and high-quality supply will be promoted. Home brand quality consumption.
Digitization and greening are important directions for the future transformation of the home furnishing industry.
The "Plan" makes it clear that it will deepen the promotion of industrial digitalization.
The supply of healthy smart green products will be increased.
Compile and publish guidelines for upgrading and innovating consumer goods, subdivide fields, refine varieties, and strengthen consumption guidance.
Develop natural material home products, promote the integration of 5G and smart home, and develop terminal products based on 5G technology.
Green manufacturing will be vigorously promoted, and the promotion and application of green materials, technologies, equipment and production processes will be strengthened.
The decoration of houses carries people's yearning for a better living life.
In recent years, the home improvement industry has developed steadily.
According to data from the China Building Decoration Association, the market size of the home improvement industry in 2021 is about 2.85 trillion yuan, with an annual growth rate of about 18.89%.
The industry generally believes that in terms of home improvement, complete decoration will be the general trend.
What is a full outfit?
The "2021 China Home Decoration Consumer Behavior Research Report" issued by the China Building Decoration Association's Residential Decoration and Parts Industry Branch clarifies that the decoration company will design, construct, auxiliary materials, main materials, customization, Furniture soft decoration and other decoration elements are commercialized, quoted in square meters or the whole set, and as the subject of the contract is responsible for the overall pre-sale, in-sale and after-sale services.
According to Hu Yanan, secretary general of the Residential Decoration and Parts Industry Branch of the China Building Decoration Association, in 2021, the demand for one-stop complete decoration will surge by 160%.
In the fast-paced life, more and more people abandon the traditional mode of "light package" and "half package", and choose "whole house decoration" including soft decoration, hard decoration, customized furniture, electrical appliances and accessories. ".
At present, the development strategies of some home improvement companies are also getting closer to the whole decoration model.
Shell released the strategy of "one body and two wings" this year. "One body" refers to transactions, that is, housing sales; one of the "two wings" is to rent a house, and the other is to build a large home.
A few days ago, Shell announced that the members of the whole decoration alliance established by its Shengdu home improvement initiative have been upgraded from 9 to 18.
The whole decoration alliance covers household, auxiliary materials and other related enterprises.
Yan Weiyang, vice president of Shell and founder of Shengdu Home Improvement, introduced that with the model of the decoration alliance, it is convenient to provide consumers with one-stop and personalized decoration services and provide a better home decoration experience.
Under the cooperation of alliance enterprises, consumers will no longer be limited to a single building material selection, space layout and home improvement infrastructure, and one-stop and personalized needs can be fully met; home building materials and other enterprises will no longer be limited to traditional Customer acquisition channels, you can get more development opportunities in the whole outfit alliance.
For more and more young groups, the living needs have changed from simply meeting the needs of life to deeper needs such as quality, experience, design, and service.
The "Plan" is clear, in-depth promotion of new models and new formats.
Vigorously develop personalized design, user-participated design, and interactive design, support enterprises to establish flexible production systems, promote new models such as on-demand customization and reverse customization, cultivate and develop shared manufacturing platforms, collect typical cases of personalized customization, and promote integration scenarios Customized, smart home customization, whole house customization and other system solutions.
Therefore, personalized decoration will become another important direction in the field of home improvement.
Reporter Kang Shu