China News Service, Chengdu, August 26th (Zhongxin Finance and Economics Ge Cheng) Rongcheng is scorching hot in August, and the auto industry event is coming as scheduled.
On the 26th, the 25th Chengdu International Auto Show (hereinafter referred to as: Chengdu International Auto Show) with the new theme of "Enjoying Chengdu, Promoting Industry, Stabilizing Economy and Controlling the Future" officially opened in the Western China International Expo City.
According to the Chengdu International Auto Show Organizing Committee, this year's Chengdu International Auto Show is the first A-class auto show to be held as scheduled this year. The exhibition period is from August 26 to September 4, attracting German, American, French, Japanese, Korean 128 domestic and foreign auto brands, including joint ventures and independent companies, participated in the exhibition, with about 1,600 vehicles on display, and the exhibition scale exceeded 200,000 square meters.
What are the highlights of this Chengdu Auto Show?
On August 26, the 25th Chengdu International Automobile Exhibition officially opened in the Western China International Expo City.
The picture shows Ge Cheng of China-Singapore Finance and Economics in the exhibition hall of Chengdu International Automobile Exhibition
Aspect 1: A new boom in the automobile town
As the leading automobile town in Southwest China, many car companies have chosen to set up factories in Chengdu.
It includes not only joint venture brands such as FAW-Volkswagen, FAW Toyota, and Dongfeng Peugeot, but also independent car companies such as Geely and Lynk & Co. The automobile has gradually become one of the important pillar industries in Chengdu.
While car companies are building factories, Chengdu's performance in car sales is also amazing.
According to data from the Passenger Federation, in 2021, the cumulative sales volume of Chengdu automobiles will reach 547,000 units, ranking third in the country after Shanghai and Beijing.
More and more car companies regard Chengdu as a "must fight", and the launch conferences of blockbuster models are also gathered here.
A booth at the Chengdu International Auto Show.
Photo by Ge Cheng of China-Singapore Finance
"Automobile fever" has also brought a steady stream of audiences to the auto show. At this year's Chengdu International Auto Show, many popular new cars were surrounded by audiences.
In order to cope with this situation, many booths have implemented current-limiting measures, so that the audience watching the car can get a comfortable car viewing experience in this way.
Aspect 2: New energy vehicles seize the "C position"
With the rapid development of new energy vehicles, at this Chengdu International Auto Show, more and more car companies choose to arrange new energy vehicles in booth "C" to attract past visitors.
Following the historic breakthrough in the production and sales of new energy vehicles in my country in 2021, the development of new energy vehicles in my country will maintain a rapid trend in 2022.
According to data from the China Automobile Association, from January to July 2022, the production and sales of new energy vehicles will be 3.279 million and 3.194 million respectively, a year-on-year increase of 1.2 times.
New energy vehicles are stepping up to seize the "C position" of the booth.
Photo by Ge Cheng of China-Singapore Finance
"New energy vehicles are not only pure electric vehicles, but those that burn oil can also be new energy vehicles." At the booth of a certain brand, the person in charge was explaining to the audience who came to see the car, "This car can travel more than 100 kilometers on pure electric power. In normal use, you can even 'without refueling', and when the battery is dead, it is exactly the same as using a gasoline vehicle."
A person in charge of a car company told Zhongxin Finance that at present, the market's enthusiasm for new energy vehicles is rapidly increasing, and consumers are gradually accepting new energy vehicles.
Newly launched plug-in hybrid models are highly sought after by consumers, and some models are even in short supply.
Highlight 3: The rapid rise of Chinese brands
In recent years, with the rapid development of new energy vehicles, Chinese brands have also caught up, and have launched a "catch-and-fight" with the hot-selling products of joint venture brands at various levels.
The rapid rise of Chinese brands has become a long-term trend.
According to data from the China Automobile Association, from January to July 2022, the sales volume of Chinese brands reached 5.969 million units, a year-on-year increase of 21.5%, with a market share of 47.6%, an increase of 5.2% from the same period last year.
When it comes to booth design, Chinese brands are rapidly shortening the distance from luxury brands.
Photo by Ge Cheng of China-Singapore Finance
In the exhibition hall, many exhibitors expressed to Zhongxin Finance during the exchange that the booths of Chinese brands in recent auto shows are obviously more stylish than before, and the design and lighting level are also catching up with mainstream luxury brands.
"The more cars are sold, the more confidence is enough, and I dare to show my sword at the auto show."
The person in charge of a Chinese car company brand told Zhongxin Finance in an interview that at present, Chinese brands are using the influence of new energy vehicles to gradually improve their model positioning, and the average vehicle price has increased by more than 10,000 yuan compared to the past.
"In this context, consumers' perception of Chinese brands is also quietly changing." (End)