In the development of China's wine industry, "famous wine" plays a crucial role.
Since the first national wine evaluation meeting in 1952, "Chinese Famous Liquor" has shouldered the important mission of revitalizing the national industry and promoting China's excellent traditional culture, and has led China's liquor industry for 70 years.
At the first national wine appraisal meeting, Luzhou Laojiao was rated as "Chinese Famous Wine" and became the only Luzhou-flavor liquor brand that has won the title of "Chinese Famous Wine" successively.
70 years later, Luzhou Laojiao 1952, the representative Chinese famous wine made by Luzhou Laojiao, was released on the market.
Looking back at 70 years of ups and downs, what kind of industry responsibility does Luzhou Laojiao show as the "Originator of Luzhou Fragrance"?
Looking forward to the future from the new historical starting point of the revival of famous wines, as the strategic leading brand of Luzhou Laojiao, what glorious mission will Luzhou Laojiao 1952 shoulder?
70 years of famous wine history, bravely shoulder the mission, lead the creation
In 1952, the first national wine appraisal meeting was held in Beijing. In an era of waste waiting to be revived, the convening of this wine appraisal event sounded the horn for the revitalization of China's liquor industry.
As a typical representative of Luzhou-flavor liquor, Luzhou Laojiao Liquor was awarded the title of "Chinese Famous Liquor", and was recorded in the history of Chinese liquor in the name of "Luzhou-flavor liquor".
In 1959, the country published the first professional textbook of liquor brewing, "Luzhou Laojiao Daqu Liquor", which was the first time in the history of New China to conduct a detailed investigation and summary of the technology and process methods of famous liquor, which formed the entire liquor brewing industry at that time. The most advanced and comprehensive brewing technique standards, and the promotion and popularization of this achievement for the national liquor enterprises, created the era of Chinese liquor industrialization.
(On November 7, 1984, a photo was taken of the completion of the Luzhou-flavored koji wine craft training class of the Ministry of Commerce)
In the 1950s, Luzhou Laojiao actively explored and innovative brewing technology and craftsmanship, invented and summed up the "30% operation method", made a significant contribution to the improvement of the production and quality of Luzhou-flavor liquor, and became the earliest example of brewing technology standards in the country; From the 1960s to the 1980s, Luzhou Laojiao took the lead in opening brewing technology workshops and training courses across the country, and trained a large number of brewing technical talents for wineries across the country. The liquor industry has developed a pattern of "strong fragrance in the world" for decades.
In recent years, Luzhou Laojiao has been committed to organically combining traditional brewing techniques with modern technology.
From building an "organic sorghum planting base" to achieve full traceability from the field to the tip of the tongue; to establishing platforms such as the National Solid State Brewing Engineering Technology Research Center, Luzhou Laojiao Postdoctoral Research Workstation and other platforms to support the continuous innovation and upgrading of products, Luzhou Laojiao has always insisted on Forge ahead and lead the transformation and development of intelligent brewing in the liquor industry.
Over the past 70 years, China's liquor industry has grown from a scattered traditional workshop to a world-class advantageous industrial cluster, composing the era of national industry independence and self-improvement.
During this process, Luzhou Laojiao, the “Originator of Luzhou Fragrance”, has always been at the forefront of the times, shouldering the important task of promoting the technological upgrading and innovative development of Chinese liquor, spreading and popularizing the brewing process with an inclusive and open attitude, and contributing to the development of the industry. Outstanding Contribution.
Luzhou Laojiao 1952, a classic of the times, paying tribute to its creation
The period from 1952 to 2022 is a 70-year period of vicissitudes of life and rapid changes in life. It is also a 70-year period of rapid economic development in China and continuous improvement of people's living standards.
On the occasion of the 70th anniversary of China's famous wine, Luzhou Laojiao was launched in 1952, inheriting the glorious mission of the award-winning wine in 1952, paying tribute to the glory of the famous wine with the handed down classic fragrance, and paying tribute to every pioneer who contributed to the progress of the times.
Luzhou Laojiao 1952 was brewed by Master Zhang Suyi, the 22nd generation inheritor of the traditional brewing skills of Luzhou Laojiao liquor and the chief liquor taster in China. It is the transcendence of famous Chinese wines.
The raw grains, wine picking, and wine storage are strictly selected in nine ways, and the best ones are selected. Every drop of wine that has been stored for five years in the three major natural wine storage caves is selected as the base wine, and the old wine stored in the legendary cave is used for seasoning. , so that the wine is full-bodied, full-bodied and full-bodied.
The exquisite brewing craftsmanship and ingenuity in the same line, the profound accumulation of Chinese famous wines, and the strict brewing standards have created the classic flavor and extraordinary quality of Luzhou Laojiao 1952, which makes consumers feel the classic taste of Chinese famous wines and the Luzhou Laojiao brand in the hearts of consumers. Brilliant memories are awakened.
As the leading brand of Luzhou Laojiao's strategy, from the "C debut" in "Champion to Champion" exclusively titled by Luzhou Laojiao, to the launch of the "Literary and Art Star Lectures and "Meritorious" series of interviews with People's Daily Online, and then to helping China As the national team prepares for the Winter Olympics, Luzhou Laojiao 1952 innovatively tells the moving stories of pioneers in various fields who have worked tirelessly, conveys the pioneering spirit, and pays tribute to the glory of the times.
Various cross-border innovations demonstrate Luzhou Laojiao's profound brand cultural heritage and the courage to create a brand spirit.
Adhere to the confidence of the strong fragrance and continue to write the glory of Chinese famous wines
At present, the overall trend of the liquor industry to concentrate on famous liquor and high-end is more and more obvious, and the leading famous liquor companies have expanded their production capacity; high-end brands and product upgrading and innovation have become one of the main trends in the liquor industry.
Luzhou Laojiao 1952, as a major product in the high-end market strategy of Luzhou Laojiao, will further strengthen the high-end line of Luzhou Laojiao, and will become the brand asset of Luzhou Laojiao to increase the "Chinese famous wine" and reshape the brand new value of Chinese Luzhou-flavor liquor. An important starting point to help Luzhou Laojiao seize the highland of China's famous wine development.
(On August 5, Luzhou Laojiao's strategic leading brand Luzhou Laojiao 1952 held a "Classic of the Times, Tribute to Guangzhou" launch conference in Guangzhou)
For the Chinese liquor industry, Luzhou Laojiao 1952 will become the value benchmark of high-end Luzhou-flavor liquor, reshape the development pattern of Chinese famous liquor, inject new impetus into the entire industry, continuously promote the overall image and brand upgrade of the industry, and promote the entry of high-quality Chinese liquors A new era of development.
"A cup of Luzhou Laojiao is a piece of Chinese liquor development history", as the pioneer of Luzhou-flavor liquor brewing techniques, the setter of Luzhou-flavor standards and the creator of Luzhou-flavor culture, Luzhou Laojiao has led the development of Luzhou-flavor liquor in China .
Standing on the 70-year history of famous Chinese wines, Luzhou Laojiao 1952 has revived the legend of famous wines and added a strong color to Chinese famous wines.
In the future, Luzhou Laojiao will always adhere to the confidence of Luzhou fragrance, keep a pioneering spirit in mind, constantly explore the development path of Chinese liquor, pay tribute to the glory of famous wine and the creation of the times with classic strong fragrance, and promote Chinese famous wine to enter a new development journey.