It can mop the floor while sucking the floor, clean the dry and wet garbage on the ground at one time, and can self-clean after use. Strong growth.

　　"Handheld" Scrubber

　　Comply with some household chores

　　The prevalence of "lazy economy" has boosted the rapid growth of the smart home market. Various household cleaning appliances with good cleaning effect and high automatic convenience are gradually welcomed by people.

Although the sweeping robot that integrates sweeping and mopping functions has become the "standard configuration" of many modern families, the floor washing machine that is similar to the vacuum cleaner and needs to be hand-held still has its own "fan group", occupying a considerable part of the market.

The reason is, first of all, the proportion of hard floor materials in our country is high, and the use of wet mopping to clean stubborn stains on the floor is a rigid need for housework; at the same time, many household smart cleaning tools have been "upgraded" from vacuum cleaners. Still accustomed to manual operation, cleaning fixed lines and areas.

　　Data shows that the penetration rate of vacuum cleaners in developed countries such as the United States and Japan has exceeded 90%, or even close to 100%, and it has become an essential cleaning appliance for households.

In China, the penetration rate of vacuum cleaners is just over 10%, and the market prospect is broad.

In recent years, the sales growth rate of the washing machine category, which is in line with the household chores habits of Chinese families, and has the functions of vacuuming, mopping and washing the floor, removing stubborn stains, sterilizing and disinfecting, steam washing the floor, and solving housework problems at once, has increased significantly, leading the home by a large margin. Electric appliance market.

　　Floor washing machine sales in the first half of this year

　　A year-on-year increase of nearly 90%

　　In 2020, sweeping robots will become the new wind vane.

Since last year, the floor washing machine, which integrates the functions of suction, mopping and self-cleaning, has become the darling of the market.

According to the research report of Aowei Cloud, in the first half of this year, the retail sales of the washing machine industry was 4.2 billion yuan, an increase of 84% year-on-year, and the retail volume was 1.37 million units, an increase of 87% year-on-year. cleaning appliance market.

　　The popularity of the industry has also brought the number of brands to continue to rise.

From January 2021 to June 2022, in just one and a half years, the number of washing machine brands has risen rapidly.

The number of monthly brand sales of online washing machines jumped from 15 in January 2021 to 108 in June 2022.

　　Price reduction

　　Antibacterial, double roller brush, etc. have become new selling points

　　In addition, according to JD.com's "2022 China Floor Scrubber Trend Insights White Paper", during 2021, the number of new online brands entering the market will be 6 times that of 2020, and this trend will continue in 2022.

Some institutions predict that the market size of the floor washing machine will exceed 10 billion yuan this year, new brands will continue to enter, the speed of functional iteration will continue to accelerate, and the competition will become more intense.

　　The entry of multiple brands will lead to the differentiation of market technologies, and a number of new trend tracks such as antibacterial, double roller brush, water dust, and no roller cloth will be extended on the main line of cleaning ability.

　　Intense competition makes the washing machine market more and more volume.

While the functions are becoming more and more diverse, the average price of the washing machine begins to go down.

Market monitoring data shows that in the second quarter of this year, compared with the same period last year, the average price of washing machines dropped from 3,255 yuan to 3,126 yuan.

Text / Our reporter Chen Si