Why do "high-priced" moon cakes drop in value

  She Ying

  Multiple departments have issued documents to supervise a small box of moon cakes, not only to promote the return of moon cakes and other festive foods to the attributes of mass consumer goods and the origin of traditional culture, but also to promote thrift, oppose waste, and guide the formation of good social customs. Every secret door.

  In less than a month before the Mid-Autumn Festival, consumers may find an interesting phenomenon - the highest price of online and offline mooncake gift boxes is generally set at 499 yuan.

The high-end tea leaves, precious medicinal materials, etc. that used to work with moon cakes in previous years are gone, and only moon cakes are left in the moon cake gift box.

  The "sky-high" moon cakes have dropped in value because in May this year, the State Administration for Market Regulation approved the No. 1 revision of the national standard "Restriction of Excessive Packaging Requirements for Food and Cosmetics", which will be implemented from August 15th.

According to this mandatory national standard, the number of packaging layers of rice dumplings and moon cakes cannot exceed 3 layers at most, and the packaging materials shall not use precious metals and mahogany materials.

In June, the 4 departments jointly issued the "Announcement on Curbing "Sky-High" Mooncakes and Promoting the Healthy Development of the Industry", emphasizing that mooncake gift boxes should not be bundled with other products in any form. The installation of moon cakes is subject to key supervision, requiring operators to keep relevant transaction information for 2 years for inspection by relevant departments in accordance with the law; if suspected violations of discipline and law are found, they will be transferred to disciplinary inspection, supervision, judicial and other agencies according to their authority.

  The transaction information is kept for 2 years, and this one stepped on the seven inches of the "sky-high" moon cake.

Buying mooncakes at home must pay attention to the price/performance ratio, and consumers are reluctant to spend hundreds of dollars for the packaging of the inner three layers and the outer three layers.

It is often when moon cakes are used as gifts that buyers and sellers are happy to pile on the packaging at any cost, or even stuff all kinds of high-end goods into it.

A few years ago, the moon cake gift boxes that cost thousands of yuan at every turn were really sending affection and blessings?

No, that's giving face, or even giving benefits.

Now that mooncakes over 500 yuan are subject to key supervision, who wants to cause trouble for a box of mooncakes?

  As a popular food for traditional festivals, mooncake pricing was originally a market behavior.

The joint issuance of documents by multiple departments to manage a small box of moon cakes is not only to promote the return of moon cakes and other festive foods to the attributes of mass consumer goods and the origin of traditional culture, but also to promote thrift, oppose waste, and guide the formation of good social customs. every secret door.

  In fact, most consumers think that the 500 yuan moon cake gift box is still expensive. At present, the best-selling moon cake gift boxes are generally between 100 yuan and 200 yuan. The packaging and content are already very delicate, and they are suitable for gifting and personal use. Bulk mooncakes are sold in flavors ranging from traditional five kernels and lotus seed paste to innovative crayfish and snail powder, which are enough to accompany consumers to enjoy the moon and drink tea.

  Be vigilant that there are still a few luxury hotels that openly sell mooncake gift boxes of more than 2,500 yuan in official flagship stores, and some online stores can customize "astronomical" mooncakes and sell high-priced products such as small electrical appliances and tea according to customer needs.

There are also moon cake coupons and moon cake cards. The sales channels are hidden and the supervision is more difficult.

Relevant departments still need to maintain a high degree of attention to these "sky-high" moon cakes.

On August 17, the State Administration for Market Regulation announced that it would carry out a two-month nationwide rectification of excessive packaging of commodities, "high-priced" moon cakes and crab cards and crab coupons.

If consumers find wasteful behaviors such as excessive packaging, they can also take the initiative to report to market supervision departments and consumer associations.

To produce clean moon cakes, people who buy them can rest assured, and those who eat them are at ease. This is what moon cakes should look like.