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After large marts are vying for 6,000 won chicken, the 'super low price competition' is getting fiercer everywhere, from pizza to cosmetics.
There are also voices saying that they have been selling too expensive in the past, but there is a big difference in position among the companies.
Reporter Jung Jun-ho covered it.
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A large supermarket in Seoul is crowded with people looking to buy chicken for 5,980 won per chicken.
[Jonghyun Kim / Gangseo-gu, Seoul: I got the last number, so I was lucky, so I came because I was told to come at 3 o’clock.
How good is it for a cheap price?
How much better than franchise chicken.]
After Homeplus opened its 'half price chicken' at 6,990 won per chicken in June, E-Mart sold 5,980 won, and Lotte Mart sold one and a half chicken for 8,800 won. The so-called 'chicken game', a price competition between large marts, started as they sold.
As some stores only sell limited quantities, there was a competition to buy cheap chicken, and some even sold them back to second-hand markets.
The ultra-low price competition is spreading to other goods.
A pizza brand is selling a set of pizza and Coke for 6,000 won for a certain period of time.
A household goods store offered ampoules for 5,000 won, which are sold at 20,000 to 30,000 won by brand cosmetics companies.
As ultra-low-priced products appeared one after another in the era of high prices, voices emerged that existing companies with relatively high prices were taking profit.
The companies counter that the pricing structure is different.
[ Franchise
Chicken Official: Delivery agency costs, labor costs, rent, and other costs such as electricity, gas, etc.
It is also pointed out that it is just a gimmick that induces another consumption.