Triple focus on B3B women, a method just for them

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"And where am I going with all these

?"

Any girl has had this feeling after walking through the doors of a gym and seeing herself in the mirror surrounded by muscular beings, with no idea which machine to touch.

The Bilbao Juan Garaizabal (44) was a pioneer in giving them their place.

"In 2014 I detect a marked trend around female

in the United States," he explains.

A phenomenon that ranged from sports activities with the focus on them to specific fashion and a strong presence in communication.

Thus, her first

studio was born , that is, exclusively for women, in Madrid.

She founded her own method conceived from the beginning in feminine,

.

At the same time, he wanted the activity to be effective and dynamic, knowing that these all-terrain women had little time between their many daily facets.

Dance session.B3B WOMAN STUDIO

"B3B Woman Studio rode on that unstoppable wave in which women claim their space, their codes and their concerns," she defends.

It consists of

, the three B's of the name.

A single class can burn between 500 and 600 calories, depending on the intensity with which it is done, the morphology and the lifestyle of the girl.

"We conducted an efficacy study with 50 women who trained for six weeks, three days each, and the results were spectacular. On average, they lost one and a half kilos, 2.6 centimeters less waist diameter and 2.11 of hips and an average decrease in body fat percentage of 10%.

It is a method that also tones a lot through ballet.

And on a mental level, many leave ready to take on the world, she says: "They recharge energy and release stress."

In these years, not only has it marked a path for the inclusion of girls in sport, but it also

different centers that bill about 700,000 euros at full capacity.

At the end of the year he hopes to inaugurate another pair.

"We are not only the place where they train but where they spend their time, disconnect, recharge energy...".

It has clients that continue from the opening day.

"The best ambassadors, a family".

She defends that it is not an exclusive activity: "I would not speak of discrimination, but of specialization".

Bike session.B3B WOMAN STUDIO

Garaizabal is open to expansions both with investors and through franchises and internationally.

"Partners in a very selected and careful way. It's not about volume and selling, but about growing the community while maintaining the essence and every detail."

The greatest difficulties come from the administration, he laments, "not only because of the lack of aid for entrepreneurship in this sector, but also because of the bureaucratic obstacles that one finds along the way."

Despite the harsh stage of the coronavirus, the businessman sees the glass as half full.

"At the sectoral level we continue to fight for a reduced VAT. We are an essential activity that improves people's health and saves costs for the country's health system. However, we are taxed with the same VAT as alcohol and tobacco", he concludes .

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