[Concurrent] A blind box merchant
(Blind box) A box of 12, but generally there are 13 to 14 models, that is, with hidden (models), there are about 13 to 14 (models).
Like a hidden (model), for example, if you buy more than 100 or more than 200, it may come out with a hidden (model).
[Explanation] It is always a "little regret" in the hearts of blind box lovers who always fail to win the hidden models.
But if you buy a blind box in the future, maybe you can first look at the probability of drawing hidden models before deciding to buy.
On August 16, the State Administration for Market Regulation publicly solicited opinions on the "Guidelines for the Standardization of Blind Box Business Activities (Trial) (Draft for Comment)" (hereinafter referred to as "the "Guidelines for Specifications"), and plans to review the content, form, and content of blind box sales. Sales objects, etc. are stipulated.
Experts said that the "Guidelines for Specifications" are very detailed and cover almost all the key issues in the current production and operation of blind boxes.
[Concurrent] Liu Chunsheng, associate professor of Central University of Finance and Economics
It is still very detailed.
Many products of this special type, such as special medical devices, medicines, food, and such dangerous goods, may not be sold in the form of such blind boxes.
So this time we see that there are indeed many such corresponding specifications.
For example, live animals cannot be stored in a blind box for a long time.
Therefore, in this case, I think the introduction of the "normative guidelines" is still very necessary.
[Explanation] The "Guidelines" emphasizes that blind box operators shall not sell blind boxes to minors under the age of 8.
For sales of blind boxes to minors aged 8 and above, the consent of the relevant guardian should be confirmed through on-site inquiry or online identification.
Experts said that this provision is also to prevent minors from being addicted to blind boxes and affecting their normal learning and life.
[Concurrent] Liu Chunsheng, associate professor of Central University of Finance and Economics
I think that a minor is indeed not very mature in mind, and his financial resources are not his own, but are given to him by his parents or adults.
I see a lot of these children, for example, secretly spending their parents' money to buy, for example, a blind box star card or a blind box toy.
Especially easy to cause the addiction of these young people.
[Explanation] Experts said that in the past two years, under the trend of "everything can be blind box", consumer disputes have occurred frequently, the chaos of blind boxes has gradually increased, and it is imminent to regulate the market.
The introduction of the "Guidelines" is conducive to the healthy, orderly and long-term development of the blind box economy in the future.
[Concurrent] Liu Chunsheng, associate professor of Central University of Finance and Economics
The blind box economy has developed to a certain stage, and in a few years, chaos has occurred frequently.
On the one hand, such irrational consumption may be advocated, and on the other hand, there may be problems such as infringement of intellectual property rights and consumer rights.
It is also possible that the corresponding product may be sold to inappropriate consumers.
I think these are all things that need to be regulated.
And this time the introduction of the "Guidelines", I think, is precisely beneficial to the healthy, orderly and long-term development of the blind box economy in the future.
[Explanation] The relevant person in charge of Bubble Mart, a blind box sales company, said in an interview with reporters that the introduction of this draft is of positive significance. Bubble Mart will actively communicate with relevant departments, make suggestions and suggestions, and achieve a benign and orderly manner. develop.
[Concurrent] Xu Lianlian, PR expert of Bubble Mart Group
Blind boxes are actually a popular form of sales in the fashion game industry. We believe that the introduction of the "Guidelines for the Standardization of Blind Box Business Activities (Trial) (Draft for Comment)" is positive and gives clear guidance at the regulatory level. It allows companies that operate in a standardized way to have a clearer direction, and it is also conducive to creating a better business environment.
At present, it is the stage of soliciting opinions. We will also actively communicate with relevant departments and offer advice and suggestions. We believe that the industry can become more and more standardized under the guidance of supervision, achieve healthy and orderly development, and promote the further development and growth of China's trendy toy industry.
Reported by Chi Hanyu in Beijing
Responsible editor: [Luo Pan]