According to the Gamma Data "China Game Industry Report from January to June 2022", from January to June 2022, the number of Chinese game users was about 666 million, a year-on-year decrease of 0.13%.

The scale of China's game users has steadily declined, and the user growth dividend in the game industry has almost subsided, entering an era of stock competition.

Under such a market situation, domestic manufacturers with strong strength have chosen to open up new battlefields overseas, and the trend of quality, globalization and diversification is becoming more and more intense.

　　In the tide of games going overseas, Zulong Entertainment, as an old-fashioned game manufacturer in China, has industry-leading engine research and development strength and efficient and scientific art industrialization management process. The market has released more than 80 regional versions that can support 14 languages, covering various categories such as MMORPG, SLG, female shooting, shooting and strategy cards.

Three blockbuster new products have achieved gratifying achievements in the global flowering and multi-category strategy

　　In recent years, Zulong Entertainment's international style has become more and more mature. In 2022, the world's first 3A-level fashion life mobile game "In the Name of Shining" will be recognized by the authoritative game media IGN, and will be released on July 28 on the day of the global public beta. Topped the list of free iOS games in Hong Kong, Macau, Taiwan and Singapore and Malaysia, and ranked among the top ten best-selling iOS games in Hong Kong, Macau and Taiwan within 5 days.

Zulong Entertainment's first attempt at this category was a huge success.

　　Another seamless big world squad adventure mobile game "Noah's Heart" was officially launched in more than 100 countries and regions including South Korea, Japan, Russia, the United States, Hong Kong, Macao and Taiwan in July, and won South Korea, Japan, Russia and Belarus ranked first in the iOS free game list, and the United States, Germany, and France ranked second in the iOS free game list. This innovative and integrated MMO product can be called a global reputation.

　　In 2022, Zulong Entertainment's most popular IP masterpiece "Avatar: Return to Pandora" has also carried out two rounds of testing. Players have given good feedback on the innovative game experience of MMORPG, and the game has vividly restored the Pandora planet scenery and alien creatures. And a variety of firearms, allowing players to spontaneously create thousands of YouTube game demo videos, this product directly attracts the attention of global Avatar fans.

Two global public beta products ride the wind and waves with differentiated distribution to help multi-list domination

　　"In the Name of Shining" is Zulong Entertainment's first 3A fashion life mobile game that has been praised by IGN, and its delicate pictures reflect Zulong Entertainment's superb art skills everywhere.

The model in the game has an accuracy of over 100,000 faces, and the post-processing SSS algorithm is used to create a texture for it. In terms of light effects, "In the Name of Shiny" uses a reasonable combination of matte, shadow, brightness difference, gradient, etc. to create a dreamy feeling.

　　The dimensionality reduction attack at the art level has made this product a leader in the female track just after the public beta, and the high degree of freedom and diversification in the gameplay makes it even more icing on the cake.

In the makeup section, players can have an infinite variety of choices including the world's most popular color contacts, eye shadows and lipsticks, allowing players to achieve real makeup freedom and create unique and personalized makeup.

"In the Name of Shining" has also created a UGC sharing platform for players to customize. Players can freely experience the face-pinching images and dress-up combinations of other "designers", so that every creative inspiration has the possibility of becoming popular.

　　In the home system, players can use their imagination in the game to decorate their own small home. They can also enjoy the sea view with their friends in a small courtyard full of flowers, cook, exercise or hold a party together, and live their own ideals. Life.

　　"In the Name of Shining" can be recognized by players during the public beta, which is closely related to its very down-to-earth localized release.

The "Shining Initiator" in Hong Kong, Macao and Taiwan invited Ren Jiaxuan (Selina), a well-known female singer, actor, host and member of SHE, as the "Shining Initiator". She also sang the theme song of the same name for the game, with the most moving The melody of the heart and the vast number of players from Hong Kong, Macao and Taiwan are shining together.

　　The "Shining Initiator" in Singapore and Malaysia has officially chosen Lizz Chloe Tongtong. She is a veteran KOL in Malaysia. Her participation will help "In the Name of Shining" to better break through the fashion user circle in Southeast Asia and quickly become a young adult. The crowd resonated.

Under the blessing of Zulong Entertainment's strong localization capabilities and customized distribution strategy, "In the Name of Shining" has not caught on yet, deeply attracting the attention of core users and pan-fashion users, helping the product to be listed on the first day of its launch. to the top.

　　Another major product of Zulong Entertainment this year, "Heart of Noah", is very different from traditional MMO games. Its unique large-world exploration gameplay and high-degree-of-freedom combat system design make players shine.

"Noah's Heart" has four weapons: sword and shield, bow and arrow, double knives and long spear, bringing players more free fighting experience.

On the basis of the diversification of weapons, "Heart of Noah" incorporates a linked and possessed combat system with Phantom as the core, and cooperates with the unique PVE and PVP gameplay to form its own gameplay characteristics; while the lightweight and diverse The big world exploration gameplay can satisfy the curiosity of different players about Noah's planet.

　　In the choice of the Japanese server spokesperson for "Noah's Heart", Zulong Entertainment did not adopt the TVC model of well-known entertainers, but found 4 people in various vertical segments to jointly endorse, and filmed with the theme of discovering the new planet Noah. 3 WEBCMs for network dissemination.

The four dazzling spokespersons in their respective fields have brought fan effects to "Noah's Heart". The WEBCMs they filmed are the discovery of the planet, the fight with friends and the phantom, which are used to show the game planet world, social media Sex and the core gameplay of being possessed.

　　In Europe and the United States, "Noah's Heart" became popular before it was released. In many tests, the top game bloggers and anchors spontaneously recorded demo and walkthrough videos for this product.

Phantoms with different abilities in the game also have very different background stories. Players from different countries can gain a sense of belonging to their own cultural system from the stories of Phantoms.

Compatible game content and innovative and free gameplay help Noah's Heart attract the attention of MMO players around the world.

The second test of "Avatar: Return to Pandora" makes players' amazing public test results worth looking forward to

　　In mid-July, "Avatar: Return to Pandora" opened its second test in Canada and the Philippines. The game opened a new map "Highland". Different maps carry the plots of different chapters. The plot of the game inherits all the Avatar movies. In the setting, the scene construction pays great attention to the carving of the details of animals and plants. With the blessing of the Unreal 4 engine, from the opening animation of the game to the tasks of each chapter, players are given the visual experience of being in the film.

Overseas game bloggers try to share

　　A number of players have made videos of the plot content of the new "Highland" map and the interactive content of mounts, and YouTube has surged UGC content for players of "Avatar: Return to Pandora" in a short period of time.

Many players left a message saying that they can't wait to experience the new map of Avatar that is not in the film, and some players think that the professional combination with both offense and defense looks very interesting.

On the whole, the new plot content, map design and new gameplay exposed after the second test of "Avatar: Return to Pandora" has made the game experience of this top sci-fi IP product more full.

　　Just over half a year has passed since 2022, and Zulong Entertainment’s expansion in overseas markets has already delivered a very eye-catching answer through its products.

It can be seen that the in-depth international expansion strategy in recent years is subtly making Zulong Entertainment a global game company.

　　The overseas blossoming of the three blockbuster products proves that Zulong Entertainment has grown into a game company with strong global distribution capabilities, excellent product R&D capabilities, and the ability to adapt to changes in the global game market.

The attempts of new categories such as female shooting, shooting + MMORPG have also been certified by the market. "In the Name of Shining" will be launched in more countries and regions this year, and "Avatar: Return to Pandora" is expected to accompany "Avatar 2: Water" The release of the film "The Way" became a global hit.

Zulong Entertainment's recent "ride the wind and waves" in overseas markets may help it seize the first opportunity in the game market in more countries and regions, and truly form the brand effect of Chinese boutique games.

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