China News Service, August 16. The National Development and Reform Commission held a press conference for August on the 16th.

Jin Xiandong, director of the Policy Research Office of the National Development and Reform Commission, said at the meeting that after years of governance, the order of the mooncake market has improved significantly in recent years, and the operation is generally standardized and orderly.

  In June, the National Development and Reform Commission, together with the Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration for Market Regulation, issued the "Announcement on Curbing "Sky-High" Moon Cakes and Promoting the Healthy Development of the Industry" (hereinafter referred to as the "Announcement"), the main purpose is to use moon cakes as The starting point is to advocate frugality, oppose waste, and promote the return of moon cakes and other festive foods to the attributes of mass consumer goods and the origin of traditional culture, guide the formation of good social customs, and better inherit the excellent traditional Chinese culture.

  Jin Xiandong introduced that recently, around the requirements of the "Announcement", the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, the State Administration for Market Regulation and other departments have strengthened coordination and linkage, and successively sent 13 industry associations, 33 leading companies in the production, sales and distribution of moon cakes, More than 100 key retail enterprises and major e-commerce platforms will conduct policy publicity and provide industry guidance.

Six industry associations including the China Chamber of Commerce issued an initiative to reject the "high price" mooncake circulation, and the China Bakery and Confectionery Industry Association issued a mooncake industry safety, quality and integrity initiative, initiated by major e-commerce platforms, China Hotel Association, China Hotel Supplies Association and hotel representatives To limit excessive packaging initiatives, major e-commerce platforms are actively carrying out platform governance to jointly promote industry self-discipline.

  Jin Xiandong said that before the Mid-Autumn Festival this year, our committee will strengthen information sharing with relevant departments, do a good job in market inspection and monitoring, discover new situations and new problems in a timely manner, increase market supervision and inspection, and strictly investigate and publicly expose violations of laws and regulations. Work together to implement the Announcement.

At present, the market supervision department is organizing relevant centralized rectification actions.

  Jin Xiandong pointed out that in the next step, we will pay close attention to three key points: First, pay close attention to key issues.

In response to the phenomenon that some enterprises add expensive fillings, excessively luxurious packaging, mixed sales of high-priced products, and the irregular operation of moon cake coupons, the focus is on implementing mandatory standards for restricting excessive packaging, prohibiting mixed sales, standardizing the management of moon cake coupons, and strengthening the quality and safety of moon cakes. and other aspects to strengthen supervision.

The second is to keep an eye on key objects.

According to the requirements of the "Announcement", key supervision will be carried out on the production and sales of boxed mooncakes with a unit price of more than 500 yuan.

The third is to focus on key areas.

In recent years, some luxury hotels have launched high-priced boxed mooncakes, and some online stores have facilitated private customization of "sky-high" mooncakes.

In this regard, we will focus on high-end hotels, restaurants and e-commerce platforms, carry out supervision and inspection, and strictly investigate and deal with violations of laws and regulations.

Through the joint efforts of all parties, the moon cakes will be "more affordable, better quality, and more simple in packaging", forming a new social trend of "rational consumption, healthy consumption, and green consumption".

(Zhongxin Finance)