Blind box national supervision is coming! Blind boxes for pets, blind boxes for food... to be banned!

　　China News Service, August 17th (Zhongxin Finance and Economics Zuo Yuqing) "Blind boxes induce excessive food consumption", "Blind boxes for live pets", "Unclaimed suitcases are sold as blind boxes"... In recent years, everything can be Under the trend of blind boxes, the chaos of blind boxes has gradually increased, and now the business activities of blind boxes are standardized.

　　On the 16th, the State Administration for Market Regulation publicly solicited opinions on the "Guidelines for the Standardization of Blind Box Business Activities (Trial) (Draft for Comment)", and planned to make regulations on the content, form, and sales objects of blind box sales.

Medicines and food shall not be sold in blind boxes

　　In terms of the contents of the blind box, the opinion draft intends to stipulate that

, etc. are subject to conditions of use, storage and transportation, inspection and quarantine, supervision and management. Commodities with strict requirements in other aspects shall not be sold in the form of blind boxes.

Catering brands engage in blind box promotions and must not induce over-ordering

　　In response to the phenomenon of food waste caused by the sale of blind boxes by catering brands, the opinion draft emphasizes that it is proposed that food operators who use blind box products to carry out promotional activities in the process of engaging in food sales and catering services should abide by the Anti-Food Waste Law of the People's Republic of China "related terms.

Catering service operators shall not induce or mislead consumers to overorder.

　　In January of this year, the China Consumers Association once issued a document, naming "KFC DIMOO co-branded blind boxes" could easily lead to impulsive consumption by consumers in order to obtain limited-edition blind boxes, and cause unnecessary food waste due to excessive purchases.

Immediately aroused widespread concern and discussion in the society.

Blind boxes may not be sold over the list price

　　In terms of regulating the price of blind boxes, the draft proposes to stipulate that operators of blind boxes should reasonably determine the prices of blind boxes based on production and operation costs and market supply and demand conditions.

Blind box operators shall clearly mark the price of the goods or services they provide, and shall not sell goods at a price in addition to the marked price, and shall not carry out illegal acts such as not clearly marking the price according to the regulations, price gouging, and price fraud.

If sold in a blind box, the cost gap of the same set of goods or services should not be too large.

The price of blind box products should not be too different from the price of homogeneous and similar non-blind box products.

　　In response to the chaos of hyping blind boxes in the second-hand market, the draft proposes to encourage blind box operators to establish a bottom-guarantee mechanism, and guide rational consumption by setting an upper limit on the amount of withdrawal and the upper limit on the number of times.

Blind box operators are encouraged to consciously promise not to stock up, not to hype, not to directly enter the secondary market, and to accept social supervision.

In a second-hand market, the "Molly Earth Daughter" blind box was sold at a high price.

The extraction probability of blind box hidden funds needs to be announced to the public

　　In response to controversial issues such as the extraction probability of blind boxes, the draft proposes that operators of blind boxes should include key information such as commodity names, commodity types, commodity styles, extraction rules, commodity distribution, commodity delivery quantity, hidden money extraction probability, commodity value range, etc. It is publicized in a prominent way to ensure that consumers know it before purchasing.

　　In addition, blind box operators shall not make false or misleading commercial propaganda, deceive and mislead consumers, on box drawing rules, drawing probability, sales status, user evaluation, product quantity, product specifications, product quality, and service provision methods.

Blind box operators

.

It is not allowed to refuse or deliberately delay the distribution of blind boxes by means of discount, repurchase, exchange, etc.

Empty boxes must not be set.

Data map: "Removing the single-blind box" on a shopping website.

　　At the same time, blind box operators shall not engage in gambling activities in the name of blind boxes or in disguised form.

Blind boxes must not be sold to minors under the age of 8

　　In response to the issue of minors buying blind boxes, the draft proposes to stipulate that blind box operators shall not sell blind boxes to minors under the age of 8.

When selling blind box products to minors aged 8 and above, the consent of the relevant guardian should be confirmed through on-site inquiries or online identification.

Blind box operators should remind in a prominent way that minors aged 8 and above should obtain the consent of the relevant guardians to purchase blind boxes.

　　The draft also emphasizes that relevant local departments are encouraged to introduce protective measures to specifically regulate the sales model of blind boxes around primary school campuses, including distance and content.

Data map: Consumers choose Molly blind boxes at Bubble Mart stores.

Photo by Zuo Yukun of China News Service

All-inclusive sales of the entire series of blind boxes can be returned within seven days without any reason

　　With regard to the much-criticized after-sale issue of blind boxes, the draft is intended to clarify that blind box operators can fully inform and remind consumers that, after unpacking, blind box products sold in the form of Internet may not be used for seven days without reason. return the goods.

However, if the whole series of products are sold in the form of an all-inclusive package, and consumers request the return of the whole set after unpacking, the operator shall implement the seven-day unreasonable return rule for online shopping in accordance with the law.

Blind box operators shall not replace the consumer confirmation link with a default check.

　　If the goods or services provided by the blind box operator do not meet the quality requirements or are expressly inconsistent with the operator, they shall perform the obligations of returning, replacing, repairing, etc. in accordance with the law. and other excuses to exempt from the obligations of quality assurance and after-sales service that should be undertaken.

Blind box operators, online trading platform operators and other relevant entities should establish a convenient and effective complaint handling mechanism, disclose information such as complaint methods, handling procedures, return and exchange standards, and cooperate with the supervision and guidance of regulatory authorities to improve the efficiency of consumer dispute resolution.

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