Original title: Hot search!
Milk tea, barbecue, and crayfish are contracted by consumer coupons!
Another wave of food subsidies is coming
On the weekend, "This year's milk tea was contracted by consumer coupons" on Weibo's hot topic list.
It is reported that the governments of many places and catering service platforms have cooperated to launch consumer coupons recently, and citizens are eager to grab the coupons.
The food and beverage consumption coupons in Beijing, Shenzhen, Hangzhou, Wuhan, Shenyang, Ningbo and other places have been very popular after their launch.
According to the data of the takeaway platform, the most popular food items purchased by citizens after receiving the coupons are milk tea, barbecue, and crayfish. The “three treasures” of summer delicacies are very popular, and the most active period of ordering with coupons is the most popular. It is afternoon tea and supper time.
Some netizens said that buying milk tea after grabbing consumption coupons is double the happiness, and the dream of "freedom of milk tea" is here!
Another wave of catering subsidies in many places is coming
Since August 13, the governments of many places have jointly launched a catering service platform to provide subsidies for catering consumption during the summer heat.
It is reported that the Tianjin Municipal Bureau of Commerce, the Municipal Cuisine Association, and the Meituan platform jointly launched the Food Delivery Promotion Festival. From August 13th to August 31st, Meituan Takeaway will issue three kinds of summer cooling consumption coupons: over 100 yuan discount 30 yuan, 20 yuan off 60 yuan, 10 yuan off 40 yuan.
Starting from August 13, Meituan Takeaway will issue 2.8 million yuan of consumption coupons for cooling down in Wuhan, and simultaneously invest 50 million yuan in consumption subsidies, and distribute 3-10 yuan food and beverage consumption coupons to citizens.
On the same day, organized by the Hunan Provincial Department of Commerce and jointly organized by the Changsha Municipal Bureau of Commerce and the Tianxin District People's Government, the "Influencer Changsha, Happy Shopping Meituan Consumption Season" event "Taste Xiangguo Chao, Hi Shopping Pedestrian Street" was launched, and Meituan takeaway will be held in Changsha. 2.8 million yuan of consumption coupons to relieve the heat and cool down will be issued, and at the same time, 70 million yuan of consumption subsidies will be invested, and 3-10 yuan of food and beverage consumption coupons will be issued to citizens.
The Shanghai food delivery platform is also issuing "summer cooling consumer coupons", and Meituan Food Delivery will issue summer ice product coupons from August 13 to August 31.
There are three kinds of coupons for "Summer Ice Products": RMB 30 off over RMB 100, RMB 20 off over RMB 60, RMB 10 off over RMB 40, mainly covering supermarkets, convenience stores, flowers, fruits, cosmetics, pets, etc. Multi-category supermarket department stores.
A wide variety of consumer coupons are issued in many places
Recently, consumer coupons have been issued in batches in various forms in many places, in addition to catering, they also involve many fields.
According to incomplete statistics, as of now, more than 20 provinces across the country have issued multi-domain consumer coupons, of which the amount of subsidies for cultural and tourism consumer coupons has reached billions of yuan, involving Beijing, Yunnan, Guizhou, Qinghai, Zhejiang, Hainan, Anhui, Hunan, Hubei, Henan, Tibet, Shandong, Sichuan and other provinces, regions and cities cover various travel scenarios such as hotel accommodation, scenic tickets, vacation routes, and duty-free shopping.
According to the Shangguan data report, some of the consumer coupons issued by Beijing in the past two months involve tourism in the suburbs of Beijing. For example, 30 million yuan of coupons for accommodation in the suburbs of Beijing, and one million coupons for cultural tourism in Fangshan and Yanqing areas.
The Beijing Suburb Accommodation Consumption Voucher supports a 50% discount for 10,000 Beijing Suburb hotels and country houses, with a maximum subsidy of 1,000 yuan.
Xi'an City, Shaanxi Province directly issued a cultural tourism benefit card of 10 million yuan for cultural tourism consumption.
As a famous tourist city, Xi'an has also issued Qujiang New District's cultural and tourism consumption coupons for Qujiang New District, and also launched a 30 million yuan travel package to Xi'an, and a 5 million yuan refueling package for Xi'an High-tech Zone.
Foshan’s issuance of cultural and tourism consumption vouchers accounts for one third of the total number of consumption vouchers issued. The consumption vouchers specifically for cultural tourism include 10 million yuan for Chancheng District’s summer tourism vouchers and 10 million yuan for Nanhai cultural tourism consumption vouchers. , 10 million yuan of food consumption coupons for Sanshui Cultural Tourism, etc.
In addition, on August 11, the official website of the State Film Administration released the "Notice of the State Film Administration on Launching the 2022 Film Benefit Consumer Season", under the slogan "Love Movies, Love Life", the 2022 Films will be launched from August to October. Consumption season activities for the benefit of the people.
In conjunction with movie ticketing platforms such as Maoyan, TaopiaoPiao, Douyin, etc., 100 million yuan of movie viewing coupons will be issued, and a special section column of "Love Movies, Love Life" will be set up for the 2022 Movie Benefit Consumer Season, which will subsidize the audience's ticket purchase costs and stimulate Consumer enthusiasm.
A report jointly released by the Guanghua School of Management of Peking University and the Ant Financial Research Institute shows that a government subsidy of 1 yuan can drive an average of more than 3.5 yuan in new consumption.
In many places and payment platforms, the leverage effect can reach 5 times or even dozens of times.
Kaiyuan Securities pointed out that in the case of directly reducing consumption costs, consumer coupons will effectively boost consumption recovery, and drive the recovery of upstream and downstream industrial chains, which will play a role in promoting economic development.