Are you a cat pie or a dog pie?

Data show that by 2021, the number of cat owners in my country will exceed that of dog owners, and the number of pet cats will exceed 58 million.

Nearly 600,000 people shared their cat-raising routines in the Douban "Cat-Loving Life" group.

  August 8th is International Cat Day, how did cats become the pets of choice for young people?

The Beijing News Shell Finance uses data to disassemble the 100 billion market behind the over 30 million pet cat "shit shovel officers".

Cats surpass dogs as 'first pet'

  The growth rate of pet cats in 2021 will reach 19.4%

  Dogs are the best friends of human beings, but in recent years, pet cats have gradually occupied more people's "hearts", and the proportion of "cat slaves" has exceeded that of dog owners.

  The data shows that in 2021, among the types of pets in my country's cities and towns, cats will account for the largest proportion, accounting for about 60% of all pet types, an increase of 13.5 percentage points compared with 2020; dogs will account for 51.7%, becoming the second largest in my country. pet group.

  Under the craze of "sucking cats", the number of pet cats has also increased rapidly in recent years.

  Data show that in 2021, the number of new pet cats in my country will be nearly 10 million.

In 2018, the number of pet cats in my country increased by 8.2% compared with 2017, and the increase will increase to 19.4% in 2021.

The number of pet cats reached 58.06 million, more than pet dogs.

In the past four years, the growth of pet dogs has gradually slowed down, and the number of pet dogs in my country will only increase by 4% in 2021.

  In addition, in 2021, the number of cat owners in my country will reach 32.25 million, and an average "shoveling officer" needs to take care of two cats.

  2.46.3% of pet owners are post-90s

  The pet market presents the characteristics of "younger, lower pet age"

  At present, my country's pet market shows a phenomenon of younger and younger pets.

In 2021, the post-90s generation has become the main force in raising pets, accounting for 46.3%, an increase of 8.2% compared to 2020.

  With the increase in the number of people living alone, the warm companionship of pets has become increasingly prominent, and more and more young people have joined the "pet raising army".

The data shows that in 2021, more than half of the "shit shoveling officers" have kept pets for less than 3 years, and 19% of them have pet owners for less than 1 year.

In addition, among the new pet owners, post-95s account for a larger proportion, and more people choose cats as their first pets.

  Keeping a dog requires walking your dog every day, while keeping a cat is a lot easier.

Ms. Li, who loved watching cute cat videos in college, raised two cats after graduation.

For her, on the one hand, there is no need to walk cats, making it easier to keep them; on the other hand, dogs need to be certified, and the administrative procedures are relatively complicated.

  In the discussion about "Why do you keep cats?" in the Douban group "Love Cats Life", being "touched" by cats has become the reason why most people keep cats.

Picking up cats, liking them and wanting to be with them are the top three reasons people keep cats.

  For many post-90s, raising a cat is a "relatively worry-free" and "not too expensive" choice.

Ms. Li said, "The cost of raising a cat is actually not too big. If you don't pursue the best in everything, it costs about 200 yuan per month on average."

  The data shows that the average annual consumption of a single pet dog is higher than that of pet cats, and the average annual consumption growth rate of pet cats is significantly lower than that of pet dogs.

In 2021, the average annual consumption of a single pet cat is 1,826 yuan, while the average annual consumption of a single pet dog is 2,634 yuan.

This means that a cat saves an average of $800 a year compared to a dog.

  Food is a necessary expense for the "shit shovelers".

Due to the difference in intake, the annual expenditure on staple food and snacks for dogs is higher than that for cats. The larger the dog, the more food it needs.

In addition, because cats grow more slowly, grooming costs are lower than dogs.

In terms of deworming, physical examinations, vaccines and other items, the cost of cats and dogs is not much different.

  Pet cats also need "decent life"

  Not only eat well, but also take care of your physical and mental health

  Many young people would rather "frugal food" and give pet cats a "decent life", not only to let them eat well, but also to let them live comfortably.

  Pets' daily necessities are upgraded intelligently.

There are not only smart feeding machines and smart drinking fountains to achieve scientific and healthy feeding, but also pet robots to accompany cats to spend alone time.

From July 2019 to June 2021, the sales of pet smart hardware products surged, and the annual growth rate of smart drinking water equipment reached 462%.

  The cat "shovel officers" not only create a friendly environment at home, but also care about the physical and mental health of their pets.

On the cat's first birthday, buy a birthday cake and take a photo of the cat.

According to statistics from the Beijing News Shell Finance reporter, the price of a 4-inch cat birthday cake is 80 yuan to 100 yuan, and the cat "shovel officers" can choose different flavors according to their needs.

  In addition, more and more pet owners are paying attention to the health of cats and taking them for medical examinations.

When necessary, an insurance policy will be provided for the pet in case of emergency.

After the cat dies, the owner can choose to invite a professional to "send" them away with dignity.

  Data show that in the past three years, the scale of the pet cat consumption market has maintained a rate of expansion of more than 10%.

In 2021, the size of the pet cat consumption market will exceed 100 billion yuan, an increase of 19.9% ​​compared with 2020.

  The proportion of pet health consumption increases

  Capital targets multiple tracks for pets

  In 2021, more than half of the consumption of pet cats will be spent on pet food. Compared with 2020, the proportion of consumption of cat food and nutritional products will increase, and the market share of snacks will decrease.

  It is worth noting that "shit shoveling officers" are gradually paying attention to the health of pet cats.

In 2021, the proportion of pet medical consumption will increase from 25.4% to 28.6%.

  The pet economy continues to heat up, attracting capital to continue to enter the market, and many of them are big Internet companies, which have gradually been involved in the pet food and health industries in recent years.

Since 2017, the number of financing events in China's pet food industry has continued to increase. There were 16 financing events in both 2019 and 2020, and investment institutions such as Tencent and Tsingshan Capital participated.

  In addition to the food industry, pet medical care, insurance and smart hardware equipment industries have also attracted capital attention.

Based on their own e-commerce advantages, JD.com and Ali have created and incubated cutting-edge pet brands and launched pet insurance products.

JD.com launched a healthy pet hospital to provide online consultation services for pet owners; Xiaomi is targeting the pet smart hardware industry. Currently, the pet water dispenser and smart feeder products that the "Cat Cat Dog" brand cooperates with Xiaomi have achieved mass production.