China News Service, Guangzhou, August 11th (Sun Qiuxia) In the Tianhe City Shopping Center in Guangzhou, the "Min Hua Ice Hall" founded in Mong Kok, Hong Kong has attracted many young consumers. They bring a taste of classic Hong Kong.

　　"Since June, the business of our Tianhe City store has gradually recovered. In July, the turnover reached about 2 million yuan, basically returning to the level before the epidemic." Xie Huafang, financial manager of Guangzhou Teawood Catering Management Co., Ltd. told reporters.

　　Affected by the epidemic, catering companies are facing problems such as reduced passenger flow and declining profits.

In June, the Ministry of Finance and the State Administration of Taxation jointly issued the "Announcement on Expanding the Industry Scope of the Policy for Full Refund of VAT Remaining Tax Credits", clarifying that seven industries including accommodation and catering will be included in the full refund of VAT from July 1. The scope of the tax credit policy.

　　Take Minhua Bingting Tianhe City Store as an example. Since 2020, it has enjoyed a total of more than 2.2 million yuan in tax and fee reductions. Among them, since the expansion of the VAT credit and refund in July, it has enjoyed a VAT credit refund of 238,000 yuan.

　　Xie Huafang introduced that since the outbreak of the epidemic, due to the timely payment of rent, labor costs, and supplier payments, coupled with the rise in raw material prices, the company's profit margins have been greatly compressed, and liquidity has been tight.

"We just had a renovation in 2019. After the epidemic began, our business continued to decline, forming a tax credit. Now all of them are refunded to us, which has accelerated the store's capital turnover."

　　In addition to tax refunds, in recent years, Minhua Ice Hall has also enjoyed tax incentives such as VAT exemption, corporate income tax reduction and partial reduction and exemption for social security units.

Xie Huafang pointed out that these tax incentives are equivalent to increasing the profit of the store under the difficult operating conditions of the company.

　　In order to adapt to the "new normal" of the epidemic, Minhua Bingting actively promoted drainage on platforms such as Douyin and Xiaohongshu, and developed bottled milk tea. In the past two years, online sales have increased from 5% to about 25%.

"The turnover in the first half of this year has increased compared with last year. In the second half of the year, we will look for more opportunities in the Greater Bay Area and open some branches." Xie Huafang said.

The picture is courtesy of the interviewee of Zhenzhibao Restaurant

　　Under the epidemic, many catering stores have also begun to transform online to expand their takeaway business.

　　"In the face of repeated epidemics, the company has met some changes in consumer demand brought about by the epidemic through the method of 'takeaway + community + new products'. Among them, the proportion of new customers has been high since the launch of the 'youth package'." Guangzhou Liu Jingyu, financial director of Xinpai Catering Management Co., Ltd. (hereinafter referred to as "Xinpai Catering"), said.

　　Xinpai Catering was established in Haizhu, Guangzhou in April 2020. It is a wholly-owned subsidiary of "Haidilao" established in Guangzhou. It mainly deals with food, alcohol and catering services related to "Haidilao" hot pot. Currently, there are 14 establishments in Guangzhou. branch.

　　In April this year, Xinpai Catering received a 60% incremental tax credit, totaling 5.5 million yuan.

After the expansion of the retained tax rebate in July, the company received another 40% incremental tax rebate of about 2.7 million.

"This tax credit has effectively improved the company's cash flow, allowing the company to invest more funds to innovate dishes and improve consumer service experience." Liu Jingyu said.

　　With the blessing of policy dividends, Xinpai Catering is looking for new development opportunities.

"The epidemic has brought about changes in consumption habits, which has prompted the food delivery industry to become a new business opportunity. The company continues to optimize the online delivery and shopping systems to transform offline customer needs into online consumption behavior." Liu Jingyu said.

　　In Shunde, Foshan, food can be found all over the streets.

Zhenzhibao Restaurant, located in Silver Diamond Plaza, was rated as a "Shunde version of Michelin" star restaurant. Signature dishes such as boneless kung fu pig, fried ball with bamboo shoots and fish bone, and grilled silver cod with green onions have captured the discerning taste buds of many diners.

　　"Affected by the epidemic, we have fewer tourists from other places to come and spend. The customers of the Silver Diamond Plaza store mainly come from surrounding areas such as Panyu, Daliang, Leliu, and Beijiao. Although the occupancy rate has recovered to 100%, the turnover rate has dropped by half. , the current turnover is only about 80% of that before the epidemic." said Li Changjing, CEO of Guangdong Shunde Zhenzhibao Catering Management Co., Ltd.

　　It is reported that Zhenzhibao Restaurant Silver Diamond Plaza opened in January 2020, which coincided with the epidemic.

"When we came back to this issue, we encountered the epidemic, which affected our turnover. Coupled with the large investment in preliminary projects, a tax credit was formed." Li Changjing introduced that in July this year, the company has received over 1 million Yuan's tax rebate, which can just be used for store upgrades and renovations.

　　Different from fast food restaurants, Zhenzhibao Restaurant, which focuses on offline consumption, focuses on experience and service.

At present, Guangdong Shunde Zhenzhibao Catering Management Co., Ltd. has opened branches in Guiyang, Hangzhou and Chengdu.

　　"Shunde cuisine is very popular all over the country. We hope to let more people know about Shunde cuisine through some Internet celebrity cities. At the same time, we will also promote and attract more people on platforms such as Dianping, Meituan, Xiaohongshu, and Douyin," Li Chang said. Jing said: "The second half of the year is the peak period for business reception and wedding banquet bookings. It is expected that the business situation will be better in the second half of the year. In the future, we plan to open several more branches in East China."

　　The "2022 China Chain Catering Industry Report" shows that the size of the catering market in 2021 will reach 4.7 trillion yuan, which has returned to the level of 2019.

Meituan data shows that the online order volume of China's catering industry has achieved a V-shaped rebound since 2020, and will continue to maintain a stable recovery growth in 2021.

With the normalization of epidemic prevention and control, the catering industry has ushered in a recovery, and online catering has shown a strong recovery speed.

(Finish)

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