China News Agency, Guangzhou, August 7th (Reporter Xu Qingqing) The Guangzhou branch of the century-old "Rongbaozhai" held a re-opening ceremony and the opening ceremony of the "Rongbaozhai and Artists" exhibition on the 7th.

The reporter learned that Rongbaozhai has reached three cities (Guangzhou, Shenzhen, Hong Kong) in the Greater Bay Area, and will deeply cultivate the Lingnan culture and art market, while increasing its attention to the dynamics of the international art market.

On August 7, the Guangzhou branch of the century-old brand "Rongbaozhai" held a re-opening ceremony and the opening ceremony of the exhibition "Rongbaozhai and Artists".

Photo by Zhu Shaojie issued by China News Agency

  Rongbaozhai, formerly known as "Songzhuzhai", was built in the eleventh year of Emperor Kangxi of the Qing Dynasty (1672), and was renamed Rongbaozhai in 1894.

Since the reform and opening up, Rongbaozhai has gradually developed into a comprehensive group cultural enterprise integrating galleries, auctions, studies, intangible cultural heritage, publishing, exhibitions, aesthetic education, e-commerce cultural creativity, data asset incubation and operation, etc. in China Publishing Group Co., Ltd.

  Zhao Dong, Secretary of the Party Committee and Executive Director of Rongbaozhai Co., Ltd., said on the same day that the Guangzhou branch of Rongbaozhai will be restructured into a wholly-owned subsidiary of Rongbaozhai in early 2021, positioning the primary market of calligraphy, painting and art, which is a strategic part of Rongbaozhai’s Greater Bay Area strategy. An important part of.

In addition, the Shenzhen auction business is positioned as an important participant in the secondary market of calligraphy, painting and art, and the Hong Kong branch is committed to becoming an important traditional culture dissemination base that relies on the mainland and radiates to Southeast Asia and other overseas markets.

  On the same day, the Guangzhou branch of Rongbaozhai also launched the exhibition "Rongbaozhai and Artists", which exhibited representative works of important artists of the Lingnan School of Paintings in the collection of Rongbaozhai, and historically sorted out the cooperation between Rongbaozhai and Lingnan artists. Symbiotic relationship.

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