On July 30, Qianjiang Motorcycle announced that it plans to invest 3 billion yuan in Wenling City to build a motorcycle manufacturing project.

At the same time, Qianjiang Motorcycle is very popular in the capital market.

Since the release of the equity incentive plan in May this year, its stock price has skyrocketed, with a cumulative surge of more than 80%, and its market value has reached the 10 billion yuan mark, making it the motorcycle concept stock with the most surging gains in the past two months.

　　Some people in the industry have interpreted that behind Qianjiang Motorcycle's willingness to increase capital and expand production is the overall recovery of the motorcycle industry, especially the emergence of medium- and large-displacement motorcycles.

　　According to data from the China Motorcycle Chamber of Commerce, China's motorcycle production and sales will exceed 20 million in 2021, setting a record high since 2015.

According to the forecast of the China Business Industry Research Institute, China's motorcycle sales will reach about 23.32 million in 2022, becoming a market worth 100 billion yuan.

　　In the market, the situation of "hard to find a car" is also being staged.

According to media reports, in major motorcycle shops, queuing up to buy motorcycles has become a new normal. Because there are too many orders, some models are out of stock, and it takes more than half a year or even a year for delivery.

　　Once upon a time, with the popularity of automobiles, road safety, noise pollution, and the concentration of low-end products and insufficient quality control in the industry, motorcycles gradually left the mainstream vision.

Nowadays, the motorcycle market is blowing again. With the development of domestic residents' diversified demands for travel and recreational vehicles, motorcycles are becoming the "new favorite" and traffic password of young people.

On Douyin, the topic of "motorcycle" has been played nearly 60 billion times, and the topic of "motorcycle" on Weibo has more than 500,000 discussions and more than 2 billion readings. Xiaohongshu "motorcycle" entry There are more than 1.08 million notes under it.

　　Motorcycles have become a "sweet pastry" again, driving demand for training, driving tests, and the community.

At the same time, motorcycle protection, clothing, modification, and the derived extended industries such as motorcycle travel, culture, and exhibitions have also developed rapidly.

According to JD.com's "618" results, the motorcycle category has become the dark horse in sales this year. The overall turnover of motorcycles increased by 106% year-on-year, motorcycle helmets increased by 202% year-on-year, and motorcycle equipment increased by 280% year-on-year.

　　It is worth noting that in this wave of market recovery, the sales of medium and large displacement motorcycles are thriving, leading the development of the motorcycle market.

　　According to the data of the China Automobile Association, in the first half of the year, the cumulative sales of motorcycles with medium and large displacements above 250cc reached 222,200, a year-on-year increase of 46.6%.

The Huaxi Securities Research Report predicts that in 2022, the growth rate of the medium and large-displacement industry will exceed 40%, and the annual sales will reach more than 400,000 vehicles.

　　In the face of the continuous hot market, motorcycle companies have emerged in large numbers.

According to data from Tianyancha, as of now, there are more than 1.476 million motorcycle companies in my country, of which more than 177,000 registered companies were newly registered from January to July this year, with a growth rate of 49.5%.

　　Domestic veteran motorcycle companies are also accelerating their efforts, releasing new products with medium and large displacements one after another.

The research and development capabilities and product performance of the leading independent brands represented by Chunfeng Power, Haojue and Qianjiang Motorcycle are steadily improving, and the gap with imported brands is constantly narrowing.

　　The Chinese motorcycle market has experienced a difficult time, and now it is expected to embark on the road of recovery again.

With the improvement of policies and market environment, motorcycles that were once considered "sunset products" are ushering in a new spring.

　　Our reporter Yang Ranran