Hamdan bin Mohammed: Mohammed bin Rashid's vision enhances Dubai's position as a first destination for tourism

Dubai receives 7.12 million international visitors in the first half of 2022

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, affirmed that “the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, enhances Dubai’s position as the number one tourism destination in the world and the most important city in the world.” The safest, safest and best way to live in the world.”

His Highness called on all parties concerned with the tourism sector in Dubai to continue their efforts, in order for Dubai to continue to lead the global tourism scene, considering that this vital sector represents a main tributary to promoting the economic growth achieved by Dubai in all sectors, stressing: “Dubai’s keenness to continue working to provide A real added value for its visitors from all over the world, upgrading the ingredients and foundations to ensure the continued strong performance of the sector, expanding the circle of partnerships with the main markets exporting tourism, and discovering more opportunities in new markets, ensuring that visitors to Dubai spend enjoyable times during their stay in Dubai, to consolidate Dubai’s position A leading global tourist destination and achieving its ambitious goals of becoming the most attractive city for international visitors in the world.”

His Highness said: "The exceptional success of the tourism sector in Dubai reflects in a large way the concerted efforts and exemplary cooperation between the public and private sectors and all our local and international partners, which contributed to the strength and recovery of our tourism sector in record time according to international standards," affirming his welcome once again to all keen partners. To continue their efforts to contribute to the promotion of the successful march of the tourism sector in Dubai.

His Highness added in a tweet on Twitter: "During the first half of this year, Dubai received more than 7.1 million international visitors, which represents an increase of 183% over 2021 levels. Hotel establishments in Dubai recorded one of the highest occupancy rates in the world."

tourism sector

The Department of Economy and Tourism in Dubai revealed the latest statistics on the performance of the tourism sector and the number of international visitors for the first half of this year, which showed Dubai's success in attracting 7.12 million international visitors between January and June 2022, compared to 2.52 million international visitors received by the city in the same period. From last year, an increase of more than 183%.

This growth supports the emirate's efforts to achieve its tourism goals for 2022 and beyond, as well as strengthening its position as a preferred global destination to visit.

The number of international visitors in the first half of this year approached pre-Covid-19 levels, with Dubai receiving about 8.36 million visitors during the first six months of 2019, which represents an important achievement in light of the impact of the unprecedented challenges facing the world. And other macroeconomic factors that affected the economy and tourism in general.

Europe in the lead

Western Europe topped the list of geographic areas exporting visitors to Dubai, with a rate of 22% during the first six months of 2022, with five main markets including the top 20 markets: the United Kingdom, France, Germany, Italy, and the Netherlands.

The GCC and Middle East and North Africa regions continued to contribute to the increase in the number of international visitors, accounting for 34% of the total number of visitors, reflecting Dubai's strong attractiveness to visitors from nearby markets, as a safe and preferred destination for them.

Egypt contributed 135,000 visitors, and Kuwait 122,000 visitors in the first half of this year.

South Asia recorded 16%, while Russia, the CIS and Eastern Europe combined contributed 11% of the total number of visitors during the same period.

The great geographical diversity of international visitors confirms the success of Dubai’s market diversification strategy, which aims to attract a wide range of visitors from several countries, as well as reduce the risks associated with excessive dependence on one geographical area, and also reflects the success of Dubai’s marketing campaigns, which rely on customized messages. across a range of platforms specific and specific to each audience.

Dubai hotels

Hotel establishments in Dubai continued to record outstanding performance across various indicators of the hospitality sector, during the first half of this year, as the average hotel occupancy rate reached 74% during the period between January and June, which is one of the highest occupancy rates in the world, with an increase of 12% compared to the same period last year, in which it recorded 62%, and a slight decrease from 76% recorded in the first half of 2019 before the global pandemic.

The sector also recorded an increase in hotel room capacity by more than 19%, compared to the same period in 2019, which confirms the importance of the rates recorded this year.

The number of hotel rooms until the end of June 2022 amounted to about 140,778 hotel rooms, distributed among 773 hotel establishments, compared to 118,345 rooms in 714 facilities in the same period of 2019, and the total number of hotels in the first half of this year exceeded its rates. For the same period last year, it increased by 8%, which reflects the increase in investor confidence in the tourism sector in Dubai.

The performance of the hotel sector in the emirate this year exceeded all levels recorded before the “Covid-19” pandemic in terms of the number of booked hotel nights, the average daily price of the room, and the revenue from each available room, as the total number of hotel nights booked in hotel establishments in Dubai reached 18.47 million nights, during the first half of this year, which represents an annual increase of more than 30.4%, and an increase of more than 18% compared to the levels recorded in the same period of 2019, which amounted to 15.71 million nights.

The average daily price of a hotel room reached 567 dirhams in the first half of 2022, exceeding its rates in the same period of 2021, when it recorded 382 dirhams, with an annual growth rate of 48.5%.

In 2019, it recorded 444 dirhams, which represents an annual growth of 28%.

The average revenue per available room reached 417 dirhams, achieving a remarkable growth of 76%, compared to the same period last year, in which it was 237 dirhams, and an increase of 24% over the rate of revenue recorded in 2019, before the “Covid-19” pandemic, which It amounted to 336 dirhams.

According to data issued by the STR Corporation, which specializes in hotel management analytics, the Emirate of Dubai ranked third in the world in terms of revenue per room registered at $147, after Paris ($195) and New York ($172).

Attracting visitors

The latest statistics indicate the continued attractiveness of Dubai as the ideal destination for travelers, which enhances its leading position globally in the TripAdvisor Travelers' Choice Awards for 2022, as the emirate maintains its leading position globally as a preferred destination for visiting and hosting events and business, despite the opening of most destinations. The world is open to tourists.

The distinguished performance of the tourism sector in the emirate is mainly due to hosting “Expo 2020 Dubai”, which lasted for six months until March 31 of this year, and attracted 24 million visits and met with impressive success, as well as the continuous support and promotion of local and international partners for the emirate, as a destination Safe, accessible and brimming with festivals, entertainment and business events, including the Dubai Shopping Festival, Dubai Food Festival, Gulfood and the Dubai World Cup for horses.

Dubai Crown Prince:

"Hotel facilities in Dubai recorded one of the highest occupancy rates in the world."

"The tourism sector represents a major tributary to promoting economic growth, which Dubai is achieving in all sectors."

Marketing campaigns

Dubai continues to launch global marketing campaigns and commercial activities within diverse markets, to be able to reach different groups of audiences around the world and raise its tourism position, in addition to hosting international conferences, meetings and events.

These efforts include the "Dubai Progress" campaign, which focuses on consolidating the emirate's position as a destination rich in tourist attractions, through promotional cinematic clips hosting the most famous Hollywood and Bollywood stars, and as part of the emirate's efforts to enhance its position as a distinguished destination for travel during the summer, it has intensified its marketing activities. In major international markets, including the launch of the “Pay Less for a Longer Stay” campaign, as well as the promotion of “Dubai Summer Surprises” to attract more tourists and families to Dubai in the summer.

The growth of the number of international visitors by more than 183%, and it is approaching “pre-pandemic” levels.

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