The heat wave hit the summer vacation, which revitalized the domestic summer vacation.
Since July, Yunnan's "oxygen" sales have increased by 204% month-on-month
Tourism recovery behind an oxygen tank
Our reporter Zhao Lihao
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Yunnan is a popular tourist destination this summer, driving local consumption to continue to rise.
Among them, portable oxygen tanks and other plateau-specific tourism products ushered in a wave of sales boom, becoming the epitome of Yunnan's tourism recovery.
"Half the people in the circle of friends are in Xinjiang, and the other half are in Yunnan." The heat wave hit the summer vacation, which revitalized the domestic summer vacation.
After Xinjiang was "crowded" by tourists from all over the country, Yunnan has also become a popular tourist destination.
Driven by tourism, local consumption in Yunnan continues to rise.
According to statistics, since July, more than 30,000 tourists have entered Yunnan every day, and the instant retail sales of various fast-moving consumer goods and urgently needed goods in Yunnan have increased significantly.
In addition to conventional tourism products, due to the continued popularity of special attractions such as Yunnan Jade Dragon Snow Mountain, portable oxygen tanks and other high-altitude tourism products have also ushered in a wave of sales boom.
Portable oxygen tanks become hot sellers
The Old Town of Lijiang and Jade Dragon Snow Mountain are popular tourist attractions in the country and have been included in the "wish list" of many tourists.
As the itinerary code "reaches for the stars", many people directly turn plans into actions.
Affected by the local altitude in Yunnan, portable oxygen tanks have become one of the "rigid items" for "cloud travelers".
Since oxygen tanks cannot be checked in and are local special supplies, most people choose to buy them in tourist places.
The reporter noticed that since July, the sales of "oxygen" in Yunnan has increased by 204% month-on-month, of which Kunming has increased by 188% and Lijiang has increased by 193%.
"Walking around during the day, I didn't feel very nervous, but at night I suddenly felt a little unbearable." At two o'clock in the morning, Wang Chao, a tourist from Chongqing, ordered a can of portable oxygen on the takeaway platform.
This immediate need is not an exception.
Since July, of the "Oxygen" takeaway orders, late-night orders from 8:00 p.m. to 4:00 a.m. accounted for more than 40%.
"This category is quite special. Many users place orders during the '100,000 rush', and they require 30 minutes to arrive, and they will buy it immediately." The relevant person in charge of the Meituan platform said.
There are also some young people who choose "the oxygen arrives before the person arrives".
According to statistics, since July, the sales growth rate of oxygen tank orders in different places has reached 233%. Some users said in the order notes, "Please tell the front desk that I am a guest staying tonight. I will arrive at the hotel at about 6:10, and the oxygen tank will be placed in the hotel. Temporary storage at the front desk."
In an unfamiliar environment, compared to relying on navigation to go shopping, online ordering in advance reduces the travel burden of contemporary young people.
"And go directly to the store and don't know the market, I'm embarrassed to bargain with others, and online prices will be more transparent," said Mr. Li, a self-proclaimed "social fear" traveler.
Hug a group to warm up and welcome guests from all over the world
"I didn't expect so many tourists to come to Diqing at all. We were all caught off guard at first." Ma Caihua, deputy director of the Diqing Prefecture Culture and Tourism Bureau, told reporters that the epidemic has come and gone, and at first I thought that this year's tourism market would be another one. Low Valley, "I didn't expect that most of the Chinese tourists come to Yunnan, they go along Kunming, Dali, Lijiang, and then Shangri-La."
Every year from May to November is the best time to travel to Shangri-La, where you can experience the coolness of 15°C in the hot summer.
In Dukezong Ancient City, in addition to the world's largest prayer wheel, there are different types of intangible cultural heritage displays and various experience activities every day.
Songzanlin Monastery, known as the "Little Potala Palace", is just beside the city, and tourists can reach it by bus.
In Meili Snow Mountain, you can see the white snow that never melts all year round...
What followed was the "difficulty finding a room" for hotels and homestays and rising prices.
Ma Caihua said: "We plan to incorporate some homestays in the ancient city of Dukezong, around Shangri-La, around Meili Snow Mountain, and around Tacheng Yunnan Golden Monkey National Park into the development plan, and encourage more people to take out their spare rooms to alleviate the influx of tourists during summer vacation. Accommodation issues.”
On July 23, at the China International Tourism Fair, the "Yunnan Cultural Tourism Industry High-Quality Development Alliance" was formally established. Power Construction Kunming Institute, Songzan Hotel, Zhishui Renshan and many other travel-related enterprises have become the first core members of the alliance.
The alliance aims to promote the linkage operation of various tourism elements.
Specifically, it includes building a digital cultural tourism service platform of “Integrity in Yunnan”, and building an integrated online and offline interactive service platform with convenient, intensive and digital means around the supply, after-sales and extension functions of tourism elements in Yunnan; Inter-state tourism products are linked to meet the differentiated needs of tourists with a diversified, wide-coverage and diversified product portfolio.
"Many people didn't go out to travel for three years, and finally came to Shangri-La. At critical times, we put forward stricter requirements for scenic spots and travel agencies." Ma Caihua told reporters that as early as April or May this year, relevant departments put all the Travel agencies convened together to encourage everyone to stay warm and join forces.
"In the past few years since the outbreak of the epidemic, many travel agencies have been dying, but this is also a good time to practice internal skills. The staff of hotels and scenic spots have been trained to improve their quality. We firmly believe that one day tourism will resume, and the 'world's Shangri-La' will still be It is the most popular place for tourists." Ma Caihua said.
Instant retail boosts tourism economy recovery
Since 2022, Yunnan has taken the lead in introducing relief and assistance measures in the country to support the recovery and development of the tourism industry, optimize the business environment, and innovatively launch two epidemic-specific travel insurances, "Isolation Insurance" and "Group Retirement Insurance", to help the tourism industry tide over difficulties. , resume development.
Under the blessing of a number of favorable policies, the tourism market in Yunnan continues to heat up, which also directly drives the rapid growth of local consumer orders.
A merchant in Lijiang said, "After a day out, tourists are too lazy to find stores to buy oxygen. Many people will go back to the hotel to buy oxygen takeaway, and online orders have increased significantly. While buying oxygen tanks, everyone will also The demand for our local specialty products is still quite large.”
In the context of Yunnan's characteristic regional climate, the "fast" and "urgent" demanded by tourists has also brought new opportunities to local shops in addition to hotels and restaurants.
"In July, more than 1,000 oxygen tanks were sold. In the last month, this number was unthinkable," said the person in charge of Lijiang Jinyuna convenience store.
The owner of Lijiang Jiafeng convenience store said that online orders for portable oxygen tanks in the store have more than quadrupled recently, and before the influx of tourists, the sales were almost zero.
A bottle of oxygen tank has become the epitome of the rapid recovery of Yunnan tourism.
According to the China Railway Kunming Bureau Group, in 2022, the railway summer transportation is expected to send 11.462 million passengers, with an average of 185,000 passengers per day.
Chen Yun, deputy director of the Yunnan Provincial Department of Culture and Tourism, also said that based on the data of various platforms, it is preliminarily judged that the inflection point of the province's tourism market recovery and development has appeared. Under the current situation, the Yunnan tourism market is expected to recover quickly.
Dai Bin, President of the China Tourism Academy, said that from these first data, there will be a better space for tourism development. The fundamentals of the economy and the achievement of the expected goals are all very critical."