"The platform's hot shopping in the whole city, Duoduo to buy orders" May 5th shopping festival Shanghai area has been launched on July 30, and users can directly search for 021. The platform will focus on themes such as Shanghai's time-honored brands, Shanghai's good agricultural products, and the international consumption season. Invested 3.8 billion yuan in consumer subsidies to help set off a consumption boom." On the morning of July 30, at the press conference of the "2022 International Consumption Season and the 3rd May 5th Shopping Festival", the relevant person in charge of Pinduoduo said that as a native of Shanghai Internet companies, Pinduoduo will, under the guidance of the Shanghai Municipal Party Committee and Municipal Government and the Municipal Commission of Commerce, cooperate with the May 5th Shopping Festival and launch a series of platform promotions and new consumption scenarios to smooth the "direct connection between production and consumption".

▲On July 30, Pinduoduo invested 3.8 billion yuan in consumer subsidies, focusing on themes such as Shanghai's time-honored brands, Shanghai's good agricultural products, and international consumption season, and launched the "Hot Purchase in the City, Duoduo" May 5th Shopping Festival Shanghai Special Zone.

Search "021" and "May 5th Shopping Festival" to get direct access.

  It is reported that the 2022 May 5th Shopping Festival will be co-hosted by members of the Shanghai International Consumption Center City Leading Group.

The event covers July to September, and the digital economy, neighborhood life, green and low carbon will become new hot spots for consumption.

  It is reported that during the May 5th Shopping Festival this year, Pinduoduo will benefit consumers by issuing coupons, brand promotions, tens of billions of subsidies and other forms, striving to have daily activities and weekly highlights, and continue to drive Shanghai citizens and the whole country. consumer enthusiasm.

The Shanghai area of ​​the platform will set up a special column of "Shanghai People Are Buying", which will drop the popular brands of Shanghai citizens' favorite brands, so that consumers can buy goods from all over the world without leaving their homes, and at the same time promote the promotion of Made in Shanghai and Shanghai's high-quality agricultural products. Digitalization will help Shanghai build a new highland of "buying the world and selling the world".

 Join hands with CCTV to stimulate new consumption momentum and renew Shanghai brand

  Consumption is the satisfaction of demand, guides production, and is an important engine for economic revival.

  In order to enhance the awareness and spending power of consumers across the country on the May 5th Shopping Festival, on the night of the launching ceremony of the 3rd May 5th Shopping Festival on July 31, Pinduoduo will cooperate with CCTV to hold a tens of billions subsidy for "Purchase Global Goods Duoduo". Live broadcast.

  The live broadcast will be hosted by a well-known CCTV host who will lead the netizens to buy Shanghai brand watches, bee flower conditioner, pull back shoes, bright milk, and white rabbit toffee in the CCTV financial client, Weibo, and Pinduoduo client. Waiting for good goods from Shanghai brands.

At the same time, in response to the call of the 2022 international consumption season, various global brands such as OLAY, Estee Lauder, Givenchy will also be launched in the live broadcast room. .

  According to the press conference of the "2022 International Consumer Season and the 3rd May 5th Shopping Festival" on July 30, this event, Shanghai will take advantage of its large platform and large traffic to organize major e-commerce platforms and business districts, commercial streets and commercial Enterprise cooperation, jointly launch the "quality brand" theme promotional activities.

In order to jointly promote the recovery and renewal of Shanghai's fashionable consumer goods after the epidemic, the online platform will be linked to launch the Shanghai brand with new varieties, high quality and new scenes, and renew its beautiful imprint in the hearts of consumers across the country.

  According to reports, in order to help small and medium-sized enterprises and further promote the digitalization of Shanghai's brands, Pinduoduo will actively participate in the IP of the May 5th Shopping Festival such as the Digital Life Festival and the Shanghai Made-in-Goods Collection, gather platform resources, and increase support for Shanghai enterprises, especially small and medium-sized enterprises. Supporting efforts to provide a platform for centralized display, channel extension, and intelligent upgrades for these representative products of Shanghai brands, helping more “time-honored Shanghai brands” with long-term reputation nationwide and high quality and price to reach 882 million users on the platform, and lift the popularity of Shanghai brands again. consumption boom.

  "The renewal of products and channels and the improvement of brand power will in turn increase consumption willingness and form a two-way promotion of production and consumption," said the relevant person in charge of Pinduoduo, "We will give full play to the platform's advantages in intelligent matching between production and consumption. , to play a positive role in both.”

"Neighborhood life" innovation, promoting the collective "cloud" of Shanghai agricultural products

  In this May 5th Shopping Festival, Shanghai will also be guided by the living needs of community residents, focus on areas such as lifestyle shopping and convenient services, highlight the characteristics of the community, combine online and offline, and implement the Shanghai Neighborhood Life Festival.

  The relevant person in charge of Pinduoduo said that the platform will fully participate in the first Neighborhood Life Festival. Through the model of consumers placing online orders and picking them up the next day, Duoduo Shopping will continue to integrate the model and spirit of “Pinduoduo” and put hundreds of products on the shelves.

Citizens can participate in group purchases through "10,000 people group purchases", "limited time direct sales", "seckill activities", etc., enjoy the integrity of direct sales, and purchase full vegetable baskets, rice bags, and fruit plates in one stop, improving satisfaction and sense of gain.

  Shanghai is an international metropolis at the estuary of the Yangtze River, and its high-quality green agriculture and special fruits also enjoy a high reputation in the country.

Due to the small scale, in previous years, local residents were often the same as consumers in other parts of the country, and it was difficult to find a product.

This year, local high-quality watermelons and other agricultural products have also been partially affected by the epidemic.

According to reports, as the largest agricultural product upstream platform in the country, during the May 5th Shopping Festival, Pinduoduo will hold Shanghai high-quality agricultural products promotion activities under the guidance of the Municipal Agricultural and Rural Committee, and promote Shanghai Midsummer through CCTV live broadcasts and special event areas. Seasonal high-quality agricultural products allow more high-quality green agricultural products to enter thousands of households.

It is understood that Nanhui Peach, Zhuanghang Cuiguan Pear, Fengxian Splendid Yellow Peach, etc. have all become the targets of Pinduoduo's "tens of billions of subsidies".

  "Agricultural products are naturally mature. Shanghai's agricultural products collectively 'going to the cloud' and expanding the local production-consumption matching can greatly shorten the link. We will add tens of billions of subsidies, special area recommendations and other resources to help ensure that everyone can buy. Fresh and affordable,” said the relevant person in charge of Pinduoduo, “Agricultural products are high-frequency consumption, and community residents often buy together. In addition to being more affordable, it can also increase the intersection of neighborhoods and fill the streets and alleys of this city with more human touch.”

  It is reported that Pinduoduo has invested a lot of resources to actively participate in the May 5th Shopping Festival for the third consecutive year.

During last year's event, Pinduoduo also cooperated with 11 "Hundred Counties and Hundred Pins" directly-operated stores in Shanghai to open offline and online dual-line "green channels", and selected high-quality products from Yunnan, Xinjiang, Qinghai, Guizhou and other regions. Excessive subsidies for special agricultural products are provided to help the agricultural products from the corresponding areas in Shanghai go out of the mountains and into the cities, and directly connect to the vegetable baskets of consumers across the country.