In recent years, the online live broadcast industry has entered a period of rapid development, and has played an important role in promoting economic and social development and enriching the spiritual and cultural life of the people.
In order to promote the healthy and sustainable development of the webcasting industry and promote the industry to form a consensus on the development of webcasting norms, on July 29, at the 2022 Kuaishou Photosynthesis Creators Conference, the China Federation of Online Social Organizations, China Online Audiovisual Program Service Association, and China Performance Industry Association Jointly launch an industry self-discipline initiative with Kuaishou to further create a positive and healthy industry development space.
In the industry self-discipline initiative released by Kuaishou and the three major associations, it is mentioned that we must abide by laws and regulations and fulfill our main responsibilities; strictly control brokerage agencies and strengthen anchor training; advocate rational consumption and limit impulsive rewards. Institutions and anchors put forward self-discipline requirements at the individual level, which is not only a top-to-bottom value guidance, but also a work guide that can be implemented into each participant.
As a bridge between the platform and the host, the guild can be said to be an important force in the Kuaishou live broadcast ecosystem, and it also plays an important role in promoting the development of industry norms.
When the industry self-discipline initiative was released, Kuaishou Live also joined hands with the guild and the anchor to put forward the guild self-discipline initiative and the anchor self-discipline initiative to jointly maintain the spiritual home of hundreds of millions of netizens.
Among them, the guild self-discipline initiative, industry self-discipline initiative, and anchor self-discipline initiative all focus on "protecting minors".
According to reports, in June this year, Kuaishou linked the Supreme People's Procuratorate, the Supreme People's Court, Haidian District People's Court and other government agencies to create the first "Kaishou Protecting Miaoyue" from the aspects of "promoting legal knowledge, assisting family education, and protecting children's growth". .
At the same time, Kuaishou also released the 2022 Kuaishou Minors Protection Report. The report comprehensively interprets Kuaishou's important measures and progress in the protection of minors, and aims to fully demonstrate to the outside world that relevant laws and regulations will be implemented and promoted on the content platform. And the upgrade situation, join hands with the whole industry to protect and care for the healthy growth of young people.
Gu Bei, operation director of the Kuaishou Live Broadcasting Association, said that to maintain the healthy and orderly development of the industry, we should not only rely on the supervision of government departments, but also give full play to the role of the main body of enterprises. The self-discipline initiative based on industry consensus is a kind of active self-discipline. It is not only conducive to clarifying the atmosphere of the industry, but also conducive to the long-term development of enterprises.
It is reported that since December 2019, the Kuaishou Live Broadcasting Association has continued to regulate the behavior of cooperative live broadcast institutions.
In May of this year, the Kuaishou Live Broadcasting Association issued the "Announcement on Further Regulating the Operation and Management Behavior of Live Broadcasting Organizations", which further strengthened the supervision and management of the operation and management behavior of live broadcasting organizations on the platform, and continued to promote the healthy development of the industry.
The person in charge of the Kuaishou Cooperation Association Xingshuo Steward who participated in the self-discipline initiative of the Live Broadcasting Association said, "Whether it is an individual anchor or the long-term development of the live broadcast industry, high-quality content is the core driving force, especially in Kuaishou, which is based on trust. According to the requirements of the Kuaishou platform, the guild will regularly conduct education and training for its anchors, continuously improve the professional quality of the anchors, transmit positive energy in the live broadcast, and advocate rational consumption.
Kuaishou said that in the future, it will more actively organize various guilds and anchors to carry out learning, and implement it in practical work to assume due social responsibilities.
As a leading content community and social platform, Kuaishou has been actively practicing corporate social responsibility, adhering to the mission of "connecting goodwill with technology and realizing platform shared value", and helping many ordinary people start a better life through short videos and live broadcasts.
In the future, Kuaishou will continue to contribute to the healthy and sound development of the live broadcast industry.