China News Service, July 30. According to the news on the WeChat public account of "Internet Information China" on the 30th, since April this year, the Central Cyberspace Administration of The special action of "Elephant" focused on rectifying the chaos of illegal and illegal content such as "color, ugliness, strangeness, fake, vulgar, gambling", and strictly rectified functional anomie, "Internet celebrity chaos", unreasonable rewards, illegal profits, malicious Marketing and other prominent issues.
During the special campaign, all live broadcast and short video platforms actively carried out self-examination and self-correction, made comprehensive and in-depth rectification of problems, and took the initiative to deal with and punish violations in accordance with the law.
16 key live broadcast and short video platforms, including Douyin, Taobao, and WeChat video accounts, dealt with 563,000 illegal live broadcast rooms, cleaned up 2.351 million illegal short videos, closed 120,000 illegal user accounts, and punished illegal anchors and short video accounts. 218,600, promoting the initial change in the presentation of information content in the online live broadcast and short video industries.
In order to solve the problem of repeated vulgar punishments in the Lianmai Competition (PK), Douyin, Momo, etc. canceled the Lianmai Competition (PK) punishment link; in order to reduce the stimulation of irrational consumption of ordinary users, Tencent, Douyu, etc. canceled Recharge and reward broadcast function across live broadcast rooms; in order to further strengthen the network protection of minors, Baidu, NetEase, etc. have actively solved the problem of minors using adult accounts to reward by establishing convenient channels, simplifying application materials, and shortening refund time. ; In order to better maintain the order of online marketing, Taobao, Jingdong, etc. have strengthened account and content management, and strictly dealt with and punished false propaganda, malicious marketing and other violations.
During the rectification period, according to the clues found by netizens’ reports, supervision and inspections, and online inspections, the network information departments at all levels investigated and dealt with 134 websites and platforms with information security management loopholes and untimely and incomplete rectification according to law, and imposed administrative penalties of more than 12 million yuan.
Among them, Kuaishou, Bilibili, Huya and other platforms that have harmful and bad information such as spreading pornography, vulgarity, violent abuse, and inducing rewards will be interviewed, rectified within a time limit, ordered to close accounts, and fined according to law. ; 106 live and short video platforms such as Grape Beauty Live, Xueyue Live, Mengguo Live, etc., which spread pornographic, gambling and other illegal information in Jina, were taken off the shelves and shut down in accordance with the law, and their business entities were included in the application developers. blacklist.
The local network information department interviewed more than 20,000 business entities such as website platforms and service agencies, and urged local live broadcast and short video platforms to deal with and punish 3,335 accounts with more than 100,000 fans who violated regulations, of which 1,391 were permanently closed; 1,061 service agencies were punished for violations, of which 256 were permanently dismissed.
Remediating the chaos in the field of online live broadcast and short video is not an overnight success. It is necessary to continue to maintain a high-pressure and strict management situation, and insist on addressing both the symptoms and the root causes for a long time.
The network information department will urge and guide the live broadcast and short video platforms to continuously optimize key functions, standardize key links, improve systems and mechanisms, and continuously increase the crackdown on violations of laws and regulations. The legitimate rights and interests of the masses.
(Zhongxin Finance)