On July 29th, Pinduoduo officially launched the "2022 Duoduo New Craftsmanship" campaign, and went deep into Phoenix in Hunan, Xuancheng in Anhui, Qixian in Shanxi, Yixing in Jiangsu, Dongxing in Guangxi, Zhangqiu in Shandong, Yiwu in Zhejiang, Jingdezhen in Jiangxi, etc. The rural industrial belt promotes the digital upgrading of local handicraft industries, non-heritage industries, and secondary industries, and assists the industrial revitalization of counties and villages.
It is reported that in order to promote the strength of rural good things to come out of the circle, Pinduoduo also launched the exclusive activity of "Duoduo New Craftsmanship" at the same time, to select "good ingenuity goods" from high-quality industrial belts, including woven fabrics, rattan weaving, ceramics, embroidery, glass, wood carving , kitchen utensils, silver jewelry, ornaments and traditional handmade agricultural and sideline products, etc., the tens of billions of subsidy channels will also focus on the shortlisted handmade products.
It is understood that the first phase of the "Duoduo New Craftsmanship" event will last from the beginning of August to the end of October.
"In vast rural areas, traditional handicrafts have always been an important means for villagers to increase their incomes and become rich. However, in many areas, the handicraft industries often fail to build brands and develop roads, resulting in industrial decline and even loss of craftsmanship." According to "Duoduo" According to the person in charge of the "New Craftsmanship" project, the "2022 Duoduo New Craftsmanship" action aims to reactivate and inherit the rural handicraft industry through industrial upgrading, brand building, talent training, etc., and drive villagers to create wealth and increase income.
According to the "2022 Duoduo New Craftsmanship" action plan, Pinduoduo will focus on supporting the rural handicraft industry in the following three aspects in the future: 1. Invest 1 billion level of special traffic resources and subsidy resources to comprehensively promote "good craftsmanship" from the village to enter Second, support high-quality rural industrial brands, and promote the brand upgrade of traditional handicrafts and secondary industries; third, set up a special training team, develop e-commerce training courses for handmade products, and cultivate at least 100,000 new agricultural merchants.
In Fenghuang County, Hunan Province, in addition to tourism, the local palm production has also spawned the weaving industry. However, due to the long-term disconnection from the market due to the deep mountainous area, weaving and design concepts are also relatively lagging behind. The sales of the products were blocked, which led to the interruption of the local weaving industry, and the craftsmanship of weaving was lost for thirty or forty years.
▲In Fenghuang County in Xiangxi, Hunan Province, Pubian has become a new industry for local Miao villagers to create wealth and increase income.
According to reports, in recent years, Fenghuang County's pudding products have opened up new channels through Pinduoduo, which has also reactivated the enthusiasm of local Miao villagers to engage in pudding.
It is understood that at present, Fenghuang County has formed a palm weaving industry chain that integrates palm picking, drying, weaving, hemming and other craftsmanship, and has driven a large number of grandma and Baoma from the townships and villages under the jurisdiction to participate in the industry. Local skilled workers can earn four or five thousand yuan just by making fans.
"Although Pu fan is a summer product, due to the considerable sales volume, hundreds of thousands of pieces can be sold in a summer, which also ensures that local villagers can engage in Pu weaving all year round, stock up in winter, and sell in summer." According to Pinduoduo handmade brand Yueyue Xiaoqi introduced that Yue Xiaoqi analyzed the consumption data of the platform, improved and innovated the design and craftsmanship of the fan, and soon opened up the market in the first- and second-tier cities. Many young people born in the 1995s even took the Phoenix fan. Go to Starbucks and Disney.
In Langqiao Town, Xuancheng, Anhui Province, handmade wooden combs have a long history locally. A town with a population of tens of thousands has more than 70 comb-making factories, so it is also known as the "Hometown of Wooden Combs in China".
In recent years, Langqiao Town has gradually entered the road of industrial development from the initial small workshop production, and has continuously expanded its industrial scale with the help of e-commerce.
As one of the leading wood comb companies in Langqiao, "Yuanmuxuan" was also the first local businessman to settle in Pinduoduo, and quickly opened up the situation.
In 2019, "Yuanmuxuan" obtained the "brand" black label after being reviewed by the platform. With the blessing of brand certification, Yuanmuxuan's sales have been further improved, achieving a breakthrough in the order of tens of millions.
"In the past year, the scale of merchants of traditional handicrafts on the platform has increased by more than 132%, and the merchants who have obtained the 'brand' black label have almost doubled. The main audience of these ingenious products from the countryside are concentrated in first- and second-tier cities." The person in charge of the "Duoduo New Craftsmanship" project said that by taking the digital express train, traditional handicraft products are ushering in a great opportunity to leave the village and enter the city. Next, the platform will further leverage its digital advantages, continue to promote the transformation and upgrading of the rural handicraft industry, and help Rural revitalization.