• The Beaumanoir group has announced that it is in exclusive negotiations with Monoprix for the acquisition of the French site Sarenza.

  • Based in Saint-Malo, Beaumanoir had already bought La Halle and wants to enter the online sales sector.

  • Popular in France, Sarenza faces competition from other sites like Zalando.

His name is not the loudest on the French fashion market.

Established in Saint-Malo since 1981, the Beaumanoir group is nevertheless one of the heavyweights in the sector.

With a turnover doubled in three years and which should reach two billion euros in 2022, the group is ambitious.

Owner of the Cache Cache, Bonobo, Bréal, Morgan and Caroll brands, Beaumanoir has nearly 2,500 points of sale around the world.

But he would see himself set foot in e-commerce.

It is for this reason that he aims to buy Sarenza, now in the hands of the Monoprix group.

The distributor had acquired the main French online shoe sales site in 2018 to strengthen its presence on the digital market.

Four years later, Beaumanoir has exactly the same objective.

The Saint-Malo company has announced that it has entered into exclusive negotiations for a takeover.

“This merger would contribute to the digital transformation of the Beaumanoir group initiated many years ago.

Due to its strong reputation and expertise, Sarenza would strengthen our distribution and e-commerce activity,” explains Jérôme Drianno, group boss in a press release.

Sarenza saw its turnover increase by 10% in 2020

Founder Roland Beaumanoir believes that the acquisition of Sarenza will “address a new target of customers who make their purchases via the Internet”.

Founded in 2005, the Sarenza site had reached a turnover of 200 million euros in 2019 but was struggling to generate a profit as the margins are low in the online ready-to-wear sector.

The Covid had benefited the French company which claimed 10% growth in 2020 in a hyper-competitive universe where Zalando in particular evolves.

According to Beaumanoir, “Sarenza would benefit from all the group's expertise to establish itself as the main French lifestyle market place” when it joins the Saint-Malo empire, with its 13,000 employees.

Company

Zero sewing, almost zero waste… Is the 3D sweater the future of the textile industry?

Economy

Counterfeit: Why Buying Cheaper Can Turn Out To Be Much More Costly Than Expected

  • Economy

  • Saint Malo

  • Ready to wear

  • Style

  • Shoe

  • Trade

  • Ecommerce

  • reindeer

  • Internet

  • Brittany