The recovery of the consumer market accelerates

　　In June, the total retail sales of consumer goods reached 3,874.2 billion yuan, reversing the downward trend and increasing by 3.1% year-on-year.

Dong Lihua, director of the Department of Trade and Foreign Economic Affairs of the National Bureau of Statistics, said recently that in the first half of the year, the consumer market was hit hard by factors such as the frequent occurrence of epidemics.

Under a series of measures to promote consumption, the consumer market is gradually picking up and accelerating its recovery.

　　Sales growth turned from negative to positive

　　In the first half of the year, the total retail sales of consumer goods was 21,043.2 billion yuan, a year-on-year decrease of 0.7%.

Among them, the retail sales of consumer goods other than automobiles was 18925.1 billion yuan, down 0.1%.

In terms of quarters, the growth rate in the first quarter was 3.3%, and in the second quarter, it decreased by 4.6%.

Sales in both urban and rural markets declined. In the first half of the year, retail sales of consumer goods in urban and rural areas fell by 0.8% and 0.3% respectively.

　　In June, the growth rate of market sales turned from negative to positive, reversing the downward trend.

"With the improvement of the national epidemic prevention and control situation, the effect of promoting consumption policies has emerged, and the recovery of the consumer market has accelerated." Dong Lihua said that in June, the total retail sales of social consumer goods was 3,874.2 billion yuan, a year-on-year increase of 3.1%.

Among them, the retail sales of consumer goods excluding automobiles was 3,419.2 billion yuan, an increase of 1.8%.

The retail sales of urban consumer goods was 3,357.1 billion yuan, a year-on-year increase of 3.1%; the retail sales of rural consumer goods was 517.1 billion yuan, an increase of 2.7%.

The retail sales of commodities was 3,497.7 billion yuan, a year-on-year increase of 3.9%.

　　The retail sales of automobiles account for about 10% of the total retail sales of social consumer goods. Its long industrial chain, high correlation and strong driving force play an important role in promoting economic development and driving social employment.

Huo Fupeng, deputy director of the Industry Department of the National Development and Reform Commission, introduced that China's auto industry has a good foundation for maintaining steady and rapid growth.

According to the forecast of the China Association of Automobile Manufacturers, the annual car sales are expected to exceed 27 million, an increase of about 3% year-on-year, of which the sales of new energy vehicles are expected to reach 5.5 million, a record high.

　　"The growth rate of retail sales of most commodities picked up in June, catering consumption continued to recover, market sales in some areas improved significantly, physical store operations improved, and the consumer market showed a trend of accelerated recovery." Dong Lihua said.

　　Online retail keeps growing

　　In the first half of the year, China's online retail market stabilized and rebounded, showing a good recovery momentum.

　　The proportion of online consumption continued to increase.

In the first half of the year, the national online retail sales of physical goods increased by 5.6% year-on-year, accounting for 25.9% of the total retail sales of consumer goods, an increase of 1 percentage point from January to May, and the proportion has continued to increase since the beginning of this year.

Among the online retail sales of physical goods, the retail sales of food, clothing and consumer goods increased by 15.7%, 2.4% and 5.1% year-on-year respectively.

The postal express industry, which is closely related to online shopping, has generally maintained growth, with the national postal express business volume exceeding 50 billion in the first half of the year.

　　The operating situation of offline retail stores is improving.

In the first half of the year, in the retail sales of physical stores above designated size, the retail sales of supermarkets and specialty stores increased by 4.2% and 2.8% year-on-year respectively, and the growth rate was 0.2 and 1.6 percentage points higher than that of January to May respectively; the retail sales of department stores and specialty stores were year-on-year. They decreased by 8.4% and 4.1% respectively, and the decline rate narrowed by 1.9 and 3.5 percentage points respectively.

　　High-quality supply helps to upgrade consumption.

Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said that China has taken various measures to actively promote the import of high-quality consumer goods to meet the diversified consumption needs of the people.

First, continue to increase tax cuts.

In 2022, China will once again adjust tariffs on 954 imported goods, involving a variety of consumer goods such as food, medical and health care products, and maternal and infant products.

The second is to actively play the role of the platform.

We will successfully hold key exhibitions such as the Consumer Expo, the China International Import Expo, the Canton Fair, and the Service Trade Fair, continue to amplify the spillover effect of the exhibitions, help the global high-quality consumer goods to accurately and effectively connect with the Chinese market, and improve the adaptability of supply and demand.

The third is to vigorously develop new business formats.

In 2022, relevant departments will further optimize and adjust the list of cross-border e-commerce retail imports, adding 29 products with strong consumer demand, such as ski equipment and household dishwashers, to better meet diversified consumer needs.

　　Consumption promotion policies continue to be effective

　　Recently, in order to promote the stabilization of consumption, the state has introduced a number of policies to support it.

The General Office of the State Council issued the "Opinions on Further Unleashing Consumption Potential and Promoting Sustainable Recovery of Consumption", proposing 20 key measures in five areas, releasing consumption potential through comprehensive policies, and making efforts to "stabilize", "guarantee" and "new" to promote sustainable consumption. recover.

　　All regions have accelerated the implementation of various policies and measures to promote consumption, and carried out market promotions in various forms such as issuing consumption coupons and consumption subsidies, which have achieved obvious effects in stimulating consumption.

Beijing launched 27 measures to promote consumption and issued 100 million yuan of food and beverage consumption coupons; Shanghai added 40,000 non-commercial passenger car license plates during the year, and provided a financial subsidy of 10,000 yuan per vehicle to consumers who replaced pure electric vehicles; Tianjin During the year, 35,000 individual ordinary car lottery indicators were added; Sichuan, Hainan, Fujian and other major tourism provinces introduced subsidies, coupons, theme activities and other measures to drive consumption...

　　"Under the action of a series of consumption-promoting policies, the consumer market has recovered rapidly. In June, the decline in retail sales of units above designated size in Beijing and Shanghai narrowed significantly compared with May; the retail sales of units above designated size in Jilin turned from decline to increase." Dong Lihua said, "In the next stage, it is necessary to implement a series of policies related to promoting consumption that support market players, enhance residents' willingness and ability to consume, and release residents' consumption potential, so as to promote the continuous recovery of the consumer market."