China News Service, July 28th. On the 27th, Mobil No. 1 car maintenance ushered in the second anniversary of the brand renewal. Zhang Songbin, President of ExxonMobil (China) Investment Co., Ltd. and Chairman of Fuchuang, Zeng Hongwei, Director and General Manager of Fuchuang, Liu Xiao, General Manager of North Asia Marketing Department of ExxonMobil (China) Investment Co., Ltd., Zhao Jie, Executive Deputy General Manager of Fuchuang, etc., together with outstanding franchisee representatives, distributor representatives, partners and media friends from all over the country Gathered in the cloud, shared the latest achievements of the brand's second anniversary development, and discussed the new fusion of China's automotive aftermarket.
Take professionalism as the ruler, explore the ecological world of automobile after-sales
In the past two years, in the face of uncertainty in the automotive aftermarket industry, the brand-new Mobil No. 1 car maintenance has always moved forward steadily with firm tenacity, sharing weal and woe with dealers and franchisees, and creating a sustainable new aftermarket ecology.
Zeng Hongwei, director and general manager of Fuchuang, delivered a speech
Zeng Hongwei, director and general manager of Fuchuang, said: "In the critical period, every store is a solid backbone of the brand. We will continue to practice our internal skills diligently, insist on empowering stores with professionalism, and insist on being responsible for every customer."
Since the beginning of this year, Mobil 1 Car Maintenance has not only taken the lead in resuming work and production in the industry, but has also maintained a steady growth trend amid downward pressure.
According to statistics, up to now, the number of online registered users of Mobil No. 1 car maintenance has increased by 1.5 times year-on-year, and the number of online active users has increased by 2.8 times year-on-year.
The adherence to long-termism has achieved initial results, and the customer quality of the stores has also continued to improve.
The data shows that among the monthly customers entering the store this year, new customers account for 60%, and models of 300,000 yuan and above account for 41%.
With professional empowerment, walk side by side with more store owners
Looking back on the two years of development, Mobil No. 1 Car Maintenance has always worked hand in hand with many franchise partners to steadily build various basic capabilities and effectively solve common problems in store operations.
In August 2020, the Mobil No. 1 vehicle maintenance R&D center was established in Wuhan, and the R&D and practice of digital technology continued to accelerate.
In June 2021, the Mobil No. 1 car maintenance online school was officially opened, and franchise partners from all over the world can obtain cutting-edge store management courses online.
In September 2021, Mobil No. 1 Vehicle Maintenance Technology Center opened in Shanghai Waigaoqiao, carrying various special training and pilot projects, and the brand's layout in service standardization was basically completed.
Lv Lai, IT director of Fuchuang, explained the digital system
From the perspective of the underlying digital design, today's Mobil No. 1 car maintenance store owners can rely on store marketing reports, smart replenishment reminders and other functions to understand and diagnose business conditions in real time, optimize stocking and warehouse management, and fully save the daily operation of the store. Capital and time costs, to achieve an orderly improvement in operating efficiency.
From the perspective of the training guidance, the talent training system of "one training goal, five basic abilities, four job types, four training modes, and four-level evaluation standards" enables employees of all positions and levels in the store to be able to Easy access to matching training support.
At present, tens of thousands of store employees have completed various job trainings, and many young technicians and store managers are becoming rising service stars in regional stores.
Since the beginning of this year, in the face of the vigorous development of the experience economy, Mobil No. 1 Car Maintenance has added innovative courses such as the use of digital tools, social media communication, and customer maintenance management to the design of training courses to help stores keep pace with the times and improve comprehensive strength.
According to background statistics, among the Mobil No. 1 car maintenance stores launched on the lifestyle e-commerce platform, Samsung and above accounted for 80% of the stores.
Create beauty with professionalism and go to the golden age of the automotive aftermarket
From stores to consumers, professionalism not only brings various conveniences in car maintenance life, but also creates a beautiful brand memory in the hearts of many car owners.
From the multiple rounds of charity donation activities in Zhengzhou, Xi'an and Tianjin, to the free electric rescue after the resumption of work and production in Shanghai, the maintenance of Mobil No. 1 has helped stores resume work safely, and also guarded the safe travel of many car owners.
Mobil 1 Maintenance National Karting City Race/Outdoor Camping Activities
In response to the needs of a younger and more personalized experience, the "Cheer for the Dream" National Karting City Competition hosted by Mobil No. 1 Car Maintenance is being launched in Shenzhen, Foshan, Chengdu, Chongqing, Wuhan, Nanchang, Ningbo and other places, for consumption The player brings a racing carnival throughout the summer.
In July, for more experienced brand players "No. 1 Experience Officer", Mobil No. 1 Car Maintenance also launched an outdoor camping event in Shanghai, creating a trendy fun with consumers through interactive and customized offline gatherings in the same city. car life.