On July 27, Kuaishou released the "Announcement on the Special Governance and Punishment of the Summer Network Environment (Phase 1)". Since the launch of the special project on July 19, a total of 716 illegal videos and 37 illegal accounts have been dealt with.

The announcement shows that this governance will focus on special clean-up and crackdown on behaviors such as cyberbullying, vulgar soft pornography, and the use of adult accounts for live broadcasts involving minors.

Exclusive reporting channel to improve disposal efficiency

　　In response to the special action of "Qinglang 2022 Summer Youth Network Environment Improvement" jointly organized by the Central Internet Information Office, the Weibao Office of the State Council (Ministry of Civil Affairs), the Ministry of Education, the Central Committee of the Communist Youth League, and the All-China Women's Federation, Kuaishou will be launched from July 19. The special management of the Internet environment during the summer vacation will further comprehensively and thoroughly clean up the information and content that may have adverse effects on minors, actively create a healthy and safe online environment for the majority of minors during the summer vacation, and provide richer high-quality content.

　　The direction of this special governance mainly includes but is not limited to: harmful information and content involving minors, including pictures, videos, live broadcasts, comments, etc.; "fan circle" tearing each other, children's cults, bad animation works, showing off wealth and worshipping money information and content that affect the physical and mental health of minors; minors use their parents’ accounts to live broadcast or appear on camera; use minors’ groups or identities to hype and gain attention; induce or coerce minors to recharge, consume, and reward.

According to the announcement, a total of 716 illegal videos and 37 illegal accounts were dealt with in the first phase.

　　In 2020, Kuaishou has launched a dedicated channel for reporting reports related to minors. Since the channel was launched, it has greatly improved the efficiency of users' reporting of such inappropriate content and the efficiency of Kuaishou's handling of such content.

　　The relevant person in charge of the Kuaishou platform said that users are welcome to jointly supervise the order of the community. Once they find harmful information involving minors, fraud, inducement of rewards, etc., they can actively report to the official through the exclusive channel.

　　According to the 2022 Kuaishou Minor Protection Report released on June 1 this year, Kuaishou has intercepted over 200,000 videos, over 90,000 comments, and 2,694 users for underage users in the past year. , 42 topics and 274 group chats.

Adolescent model helps minors grow up healthily

　　The relevant person in charge of the Kuaishou platform said that Kuaishou has been committed to protecting the healthy growth of minors and bringing valuable and positive knowledge and content to minors.

"Tsinghua University MOOC - Kuaishou Summer Class" was also held in Kuaishou on July 1, and there are also content sharing from various knowledge creators. Young people are welcome to participate in learning under the supervision of parents, such as when using Kuaishou alone for children Parents, please be sure to turn on the youth mode. The content watched in this mode has been selected, and there are more restrictions and protections in terms of use time, time period, rewards and other functions.

　　Since its launch in 2019, Kuaishou’s youth mode has been iterated to version 4.0, adding a “recommendation” page to label and classify content, allowing children to watch the content they are interested in, and truly create products that children love.

　　In addition to improving product functions, Kuaishou is also enriching high-quality content.

In Youth Mode 4.0, Kuaishou has selected high-quality content in more than 40 fields such as education, popular science, musical instruments, and sports, and completed over 1.5 million video reviews, allowing young people to learn knowledge and relax while watching videos.

Kuaishou also uses "interest recommendation + multiple selection + time dimension" as a recommendation mechanism to make the push works more personalized and time-sensitive.

Comprehensive protection of minors' personal information

　　In addition to regular special governance, Kuaishou also spares no effort in the protection of minors' personal information.

In the selection of the 2022 "Child Protection Plan" of the China Academy of Information and Communications Technology, which was recently concluded, the Kuaishou children's personal protection plan was well received by the expert team for its innovativeness and integrity. The plan was selected as an excellent case of children's personal information protection in the 2022 "Child Protection Plan" APP.

　　This function provides an exclusive children's real-name authentication process for minor users, which can complete the collection and use of children's personal information and protect the safety of children's personal information under the condition that parents know and authorize.

In addition, the platform has continued to increase the number of youth models, content management and control, disclosure of children's personal information protection rules, etc., and improved the underage protection toolkit to protect children's rights and interests in an all-round way.

　　"Up to now, Kuaishou has initially formed a relatively complete system for the protection of children's personal information. From real-name authentication to privacy switches, from disclosure of rules to content control, Kuaishou has continuously upgraded the youth model, covering everything from personal information protection, privacy protection, content management, etc. The orientation provides age-appropriate quality services for children, and uses the high-quality content ecology of Kuaishou to provide children with a rich, positive and beneficial content ecological environment." The relevant person in charge of Kuaishou said that Kuaishou will continue to explore the construction of a minor protection system in the future. Introduce innovative and interesting activity projects, unite various social forces to carry out unguaranteed activities, and build a unique community that is rich, interesting, active and healthy for children.

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