China News Service, July 27 (Zhongxin Finance and Economics Zuo Yuqing) On the 26th, "Fu Seoul apologizes" and "Jia Nailiang apologizes" successively appeared on Weibo hot search.
The fun shop just blocked by Dong Yuhui of New Oriental, why do star artists cut it?
Mother who was complained about "harvesting" pre-made vegetables
From campus loan turmoil to new auto retail, from luxury e-commerce to college tutoring platforms, Luo Min, founder of Qudian, who has failed several cross-border ventures, now turns his attention to pre-made dishes.
After constantly marketing the character of "listed company CEO selling vegetables", on July 17, Qudian founder and CEO Luo Min officially announced in the live broadcast room that Qudian will enter pre-made dishes, and will 200,000 orders "1 cent to grab pickled cabbage" fish" as a promotional selling point.
During the 19-hour live broadcast, Fu Seoul and Jia Nailiang also helped out one after another and carried out food, broadcast and delivery.
With the help of stars, the effect of this live broadcast is very impressive.
According to third-party data, the cumulative sales of the live broadcast reached 250 million, the cumulative number of viewers reached 90.986 million, the cumulative number of likes was 644 million, the sales volume of the single live broadcast reached 8.631 million, and the new live broadcast fans reached 4.583 million.
Among the pre-made dishes in Qudian, the best-selling ones are pickled fish and boiled fish.
However, the business model of pre-made dishes that Luo Min talked about has aroused questions from netizens.
In the live broadcast, Luo Min called on the mothers to join, and said that as long as the mothers opened a pre-made food store a few hundred meters away from the community, they only needed to sell 50 dishes a day, and they could easily earn thousands of dollars per month. income.
"After harvesting college students, come to harvest Baoma again?" "The Internet has a memory!" "A penny of pickled fish can't wash away the 'original sin' of Qudian." Some netizens left a message.
Fun shop, started as a campus loan
In March 2014, Qudian’s predecessor, Qufenxiang, was officially established. This year was also the “first year” of campus loans. Qufenxiang is a typical representative of campus loans.
Due to the intensified chaos of campus loans, on June 28, 2017, the China Banking Regulatory Commission, the Ministry of Education, and the Ministry of Human Resources and Social Security jointly issued the "Notice on Further Strengthening the Standardized Management of Campus Loans", which clarified that online loan institutions engaged in campus online loan business will all suspend new issuance. The target of campus online loan business shall formulate a clear exit rectification plan according to its own stock business situation.
After the regulatory action was explicitly banned, Qufenqi changed its name to “Qudian” and announced that it had successfully transformed itself by taking cash loans as an opportunity.
In October 2017, Qudian was officially listed on the New York Stock Exchange.
At that time, 34-year-old Luo Min was listed in the "2017 Hurun Post-80s Rich List" with a net worth of 12.5 billion yuan.
Screenshot from the official website of Fun Store.
However, according to a report by the Beijing News in September 2017, students can still get loans in Qudian under the campus loan ban.
Zhongxin Finance noticed that during the epidemic in 2020, Qudian's product "Lai Installment" was again complained by consumers online because it did not accept deferred repayment.
In 2020, some media reported that even if Qudian announced that it would no longer carry out the campus loan business, students could still obtain loans in installments from Qudian and its cash loan products.
Dong Yuhui pulls black, Jia Nailiang apologizes, and Fu Seoul calls out "I regret my bowels"
After Qudian went public, the stock price was as high as $35.45, with a market value of over $10 billion, but it continued to fall, with a low of $0.63.
Recently, Qudian once again attracted high attention. On July 18, Luo Min came to New Oriental's Oriental Selection live broadcast room to brush gifts, but was "blocked".
In this regard, Dong Yuhui explained in the live broadcast room: "Dongfang Selection is the company's account and has nothing to do with me personally. Because the director has just graduated from college, he sometimes has some personal grievances. He wants to block it. After listening to it, I think it is quite reasonable. ." This response was interpreted by the media as implying the "dark history" of Qudian.
On July 26, after public opinion continued to ferment, Fu Seoul and Jia Nailiang issued statements one after another to apologize.
Fu Seoul said in the statement: The cooperation with Qudian pre-made dishes is a one-off, there is no in-depth cooperation, and there is no follow-up cooperation.
It is true that there is a lack of understanding of the brand's predecessor, and the company and the market are not well-adjusted.
I don't even know about the possible business models of the brand in the future, and I can't think of that much.
"I shouldn't take this job, I shouldn't, my bowels are all regretful."
Later, Jia Nailiang also issued a statement to apologize to the public, saying, "With regard to the brand cooperation of Qudian, we were negligent because we did not understand the experience of the brand's predecessor. After discovering the problem, the two parties have terminated the contract immediately, and there is no follow-up. Cooperation."
On July 26, Jia Nailiang issued an apology statement.
"The team has been communicating with the brand. We must make products in a down-to-earth manner, do not start franchise projects, and do not have any business model expansion other than the normal operation of stores." Jia Nailiang said.
Can you turn the tables by taking advantage of the dividends of the prefabricated vegetable outlet?
Can Qudian, which has been inseparable from Internet thinking for many times in its entrepreneurship, but has repeatedly failed, can find business opportunities in the new outlet of pre-made dishes?
According to iiMedia Research, in 2021, the scale of China's pre-made vegetables market will be 345.9 billion yuan, a year-on-year increase of 19.8%. It is expected that China's pre-made vegetables market will maintain a high growth rate in the future.
Luo Min said at the Qudian Pre-made Vegetable Brand Strategy Conference that Qudian is the first company in the industry to make 3-day fresh-keeping products, and the first company to make pre-made dishes for users (To C).
"In the past nine months, we have built 15 warehouses across the country."
However, according to Zhu Danpeng, an analyst in the Chinese food industry, the threshold for pre-made dishes is not as low as everyone thinks.
"The transformation of Qudian is more about the dividends of taking advantage of the wind, because they have not seen their own advantages and shortcomings, and they are separated like mountains."
Zhongxin Finance noticed that the current flagship store of Qudian Fresh that sells pre-made dishes has only 17.5w fans, and the pre-made dishes sold in the store are generally priced between 20-40 yuan.
Qudian Fresh Flagship Store is certified by Xiamen Wanlimu Technology Co., Ltd.
According to the Tianyancha App, the company is 99.9% owned by Xiamen Qudian Technology Co., Ltd., which is 100% owned by Luo Min.
Some consumer reviews.
Screenshot from Douyinqu Store Fresh Flagship Store
In the product reviews of the Qudian Fresh flagship store, some consumers said that the delivery was slow, and the vegetable bags of some side dishes were broken.
There are also consumers who question the shelf life of pre-made dishes: "Does the three-day shelf life include the time on the way for express delivery?" (End)