On July 26, 2022, the China Association for Trade in Services and the Yangpu Economic Development Zone Management Committee jointly held the "Global Cross-border E-commerce Retail Import Forum" in Haikou, inviting leaders of government departments, heads of international organizations, representatives of leading enterprises and other guests Jointly discuss cross-border e-commerce retail imports and tap new market opportunities.
In this forum, Kuaishou co-founder Yang Yuanxi was invited to attend and gave a keynote speech on cross-border live e-commerce and digital economy.
Yang Yuanxi said: "The digital economy has gradually become an important engine for economic growth. Under the overall pattern of the digital economy, live broadcast e-commerce companies represented by Kuaishou and others have used new models, new concepts and new formats of the digital economy to expand consumption. Employment, deep integration of the real economy, and support for the domestic and international dual circulation are of great significance."
It is reported that with the comprehensive improvement of China's trade strength, cross-border e-commerce has also enjoyed more favorable policies.
Eight departments including the Ministry of Finance have optimized and adjusted the list of cross-border e-commerce retail imports, which is conducive to promoting the healthy development of cross-border e-commerce formats and enriching the domestic market supply.
As an emerging form of cross-border e-commerce, live broadcast e-commerce has also continued to grow in recent years. Relevant data show that the scale of live broadcast e-commerce in 2021 will be close to 2 trillion yuan.
Yang Yuanxi said: "Live streaming e-commerce is a new format, a new model, and a new outlet for cross-border e-commerce. Kuaishou has been adhering to the concept of 'equality and inclusiveness' since its inception, and distributes traffic to ordinary people, allowing more businesses to use live streaming , short videos, pictures and texts and other content display methods to recommend products to consumers and guide consumers to shop.”
According to reports, Kuaishou, as the head enterprise of live broadcast e-commerce, has a total e-commerce transaction volume of 680 billion yuan in 2021. In terms of cross-border e-commerce, Kuaishou e-commerce mainly conducts cross-border e-commerce retail import business.
According to Yang Yuanxi, Kuaishou E-commerce will officially launch cross-border business in May 2021. The platform has given various support policies to help more than 100 merchants on the platform grow rapidly and enrich the variety of cross-border brand products on the platform.
Kuaishou cross-border e-commerce has established cooperative bonded warehouses across the country covering five major regions: North China, East China, South China, Central China, and Southwest China. At present, the platform has introduced nearly 1,000 branded products.
Although cross-border e-commerce has achieved gratifying results in a favorable policy environment, it also faces many challenges in the face of opportunities.
Involving warehousing, logistics, payment, data and other aspects of global e-commerce infrastructure layout, such as cross-border e-commerce logistics with high efficiency and low cost, high payment and settlement costs, difficulties in returning goods, repairs and maintenance, obstacles to cross-border data flow and other specific problems .
Facing the challenges of the cross-border e-commerce industry, Yang Yuanxi shared the four-point strategy of "encouraging innovation, improving mechanisms, openness and win-win, cooperation and mutual trust" at the meeting, emphasizing the need to consolidate the stability of the cross-border e-commerce sector through multiple paths, and further Stimulate the domestic demand engine, and jointly build a good cross-border e-commerce ecosystem under favorable conditions such as more policy support, intellectual support, talent support, and financial support.
At present, the international environment is undergoing major changes unseen in a century, and there are many uncertain factors such as the epidemic, international monetary inflation, and climate change.
However, in this context, the digital economy has still achieved great development and has gradually become an important engine for domestic economic growth.
Yang Yuanxi said: "The digital economy has a more stable and supporting role in the national economy, gradually showing trends such as digital industrialization and industrial digitization. In the future, e-commerce platforms such as Kuaishou will continue to play an integrated role to help the development of the digital economy and deepen the Integrate the real economy and contribute to the construction of a digital China."