Comic Con into "Summer Festival"? Many exhibition halls and hotels urgently stopped

　　China News Service, July 27 (Zuo Yuqing) The Nanjing "Summer Festival", which was scolded on the hot search and boycotted by netizens, was urgently stopped, but the controversy about the "Summer Festival" (Japanese festival) is far from over.

Many exhibition halls and hotels have issued statements denying the rumors of holding a "Summer Festival", which has also brought the two-dimensional niche cultural event of "Man Show" to the forefront again.

"Summer Festival" activities cancelled

　　After the Nanjing "Summer Festival" was urgently stopped, many netizens found that there are still "summer festivals" held in other parts of the country.

In this regard, many exhibition halls and hotels have issued statements denying that a "summer festival" will be held.

　　On July 23, Chuxiongyi Theme Park issued a statement saying: Our park rented the venue to the organizer on August 2 because the organizer said at the time that it was holding an ordinary comic exhibition event, and our park did not know the channels for its promotion. Later, because many netizens and friends on the official Douyin of our park reflected that the event was related to the "Summer Festival", we have cancelled the venue rental and prohibited the organizer from entering the venue.

Chuxiongyi Theme Park issued a statement saying that it had not been aware of it before and had cancelled the venue rental of the organizer of the "Summer Festival".

　　On July 23, a hotel in Dali, Yunnan issued a situation statement: On July 2, two people said that they would hold a normal comic exhibition at the Dayu Hotel on July 30. The hotel also thought it was a normal comic exhibition. Knowing that it was the theme of "Summer Festival", it was immediately cancelled.

　　On July 24, the "Summer Festival" event held at the Zaozhuang Grand Hotel in Shandong Province was cancelled.

The hotel said that it did not know the content of the event before, nor did it understand the meaning of "Summer Festival". After learning the meaning, it communicated with the animation club to cancel it.

　　In addition, on July 24, in response to the "Internet rumored that a hotel will host the Japanese summer festival", the Jiangxi Xinyu City Culture, Radio, Television, Press, Publication and Tourism Bureau issued a notice saying that it had not received any application for holding similar activities, and the hotel also issued a notice. A description of the failure to undertake related activities.

Why is the comic convention associated with the Japanese festival?

　　Behind these canceled "summer festivals", "Comic Show" (anime exhibition) has become another word closely related to it.

So, why is the comic exhibition related to the Japanese festival?

　　The so-called "summer festival" refers to some activities or festivals held in summer, and it is also a traditional Japanese festival.

In addition to summer festivals, Japan also has festivals such as spring festivals, autumn festivals, and winter festivals.

　　Animation is an important industrial chain in Japan, and many Japanese animations have become childhood memories of the post-80s, post-90s, and post-00s.

In these anime, Japanese festivals have also become classic scenes.

Affected by this, some domestic comic exhibitions borrowed the names of Japanese festivals such as "Summer Festival" to attract two-dimensional fans to visit the exhibition.

　　"It's still a comic exhibition in essence. Some comic exhibitions may have activities such as catching goldfish, hoops, etc., and they will also sell small commodities with Japanese characteristics such as wind chimes." Xiao An, who often visits the comic exhibition, told Zhongxin Finance and Economics that the "modern wind" element It's one of the selling points of the show.

"Japanese animation IP itself is an important part of the animation circle."

　　However, even in Xiao An's opinion, the Nanjing "Summer Festival" that caused public shock this time is different from the ordinary comic exhibition.

"In the past, manga exhibitions generally did not set up large-scale Japanese-style sets for the sake of cost. In this way, specific Japanese-style scenes such as torii gates were built, and Japanese dances were also performed. It is the first time to see the activities that restore the elements of Japanese festivals. I chose Nanjing."

　　He said that even as a two-dimensional enthusiast, he could not accept this activity in national emotions.

Comics should be comics

　　"Japanese animation is not the whole of the comic exhibition, and the comic exhibition is not equivalent to the summer festival." Some two-dimensional fans said this.

　　With the rise of domestic animation IP, domestic game IP, and Hanfu culture, the content of the comic exhibition is showing a diversified development.

Derivative works of many domestic IPs such as "The Return of the Great Sage", "Nezha: The Prodigy of the World", "Under One Man", and "Yuan Shen" are all welcome at the comic exhibition.

　　"Compared with before, there are more people wearing Hanfu to visit the comic exhibition." Xiaoxiao, another two-dimensional fan, said that in addition to the special Hanfu exhibition, many comic exhibitions also added Hanfu booths.

Data map: Nanjing Happy Valley's "Spring Clothing Dimension Era" theme parade, including Hanfu Awards, National Style concerts, and Cosplay animation exhibitions and other activities.

Photo by Yang Bo

　　"A comic exhibition is a comic exhibition. It can be called an animation festival or a grand ceremony, but it must not be a festival with Japanese colors." Some netizens commented on this.

　　Zhongxin Finance noticed that a two-dimensional comprehensive platform has changed the New Year's celebration "New Year's Eve" to "New Year's Eve" in 2021.

The mixed

　　In recent years, with the development of two-dimensional culture, my country's two-dimensional industry has also entered an explosive period.

According to iResearch's "2021 China Secondary Element Industry Research Report", the scale of China's pan-secondary element users will reach 500 million in 2023, and user payment, advertising marketing and IP licensing revenue will all mature.

　　Based on common hobbies, the two-dimensional group also needs offline venues to communicate. As one of the offline entertainment forms, comic exhibitions have become an important social method for the two-dimensional.

Data map: Changsha Huxiang Animation Month and Changsha (International) Animation and Game Carnival.

Photo by Deng Xia

　　The investment of capital has also promoted the commercialization of the comic exhibition. In addition to the non-commercial gatherings organized by the fans of the two-dimensional element, some large-scale commercial two-dimensional exhibitions have gradually matured, such as the China International Animation and Game Expo CCG EXPO, COMICUPT Fan Exhibition, Guangzhou Firefly Comic Exhibition, etc.

　　For many two-dimensional fans, the commercial development of the comic exhibition may be mixed.

On the one hand, the large-scale animation IP has a wider influence under the promotion of the comic exhibition. The IP official participates in the interaction of the comic exhibition in person, and many well-known cvs and cosers join in. The scenes and forms of the comic exhibition are more diversified.

On the other hand, the secondary creation of doujin was squeezed, and the niche became more "niche".

At the same time, in order to compete for traffic, cosplay (role-playing), which was originally performed because of the love of the characters of the work, is now also controversial.

　　"Maybe the comic exhibition ten years ago was better." Xiaoxiao told Zhongxin Finance and Economics.

(Zhongxin Finance)