"Can't cast the screen?" On the evening of the 21st, many Youku users found that it was no longer possible to "rub" the big screen for free by casting the screen, and they could only upgrade to the big screen member of the video platform according to the prompt.
Some users have found that a similar situation has occurred in many other works such as "Outside Court". When they choose to cast this drama to TV, they will prompt "Try it for six minutes and upgrade to Kumiao VIP to watch the whole movie."
The move quickly aroused heated discussions on the Internet.
Some netizens think that they have already purchased a membership, why should they spend more to use the screen casting function?
However, some netizens believe that if you can watch the big screen with only the money of the small screen, is it fair to users who spend more money on the big screen membership?
In this regard, Youku responded that the Youku VIP membership rights do not include screen projection, and related membership services can be used on mobile phones, tablet computers, and computers.
If users need to watch on TV, it is recommended to purchase or upgrade to Kumiao membership to enjoy TV rights.
What is screencasting?
This is a function that comes with the video platform APP, and it is already one of the most frequently used functions by audiences.
After the user's mobile phone and TV terminal are connected to the same WIFI, then open the APP of the video platform, and click the screen projection function to link the content played on the small screen of the mobile phone with the large TV screen to meet the living room needs of video content.
A netizen told reporters that he was chasing "Outside Court" broadcast on Youku recently. When watching the second episode with the screencast function, the mobile phone prompted "Try it for six minutes and upgrade to Kumiao VIP to watch the whole movie." Click inside. After the display, you need to upgrade to Cool Meow VIP.
The netizen believes that the member content that can be viewed on the mobile phone cannot be screened, and his rights and interests seem to be violated.
Is this really the case?
When the reporter watched "Outside Court" through Youku screencast, the first episode could be successfully screened, but when the second episode was played, there would be a "Try it for 6 minutes" prompt on the TV and mobile phone screen, and it was necessary to upgrade Kumiao VIP.
The reporter watched another popular drama "Agarwood is like crumbs" by way of screencasting. The first episode showed that it could only be watched for 6 minutes.
However, when the reporter watched two episodes of "Happiness to Ten Thousand Homes" and "The Cloister Pavilion" through projection, they did not find such a phenomenon.
"I need to pay for screen projection, which makes it difficult for me to accept." A netizen who loves chasing dramas told reporters.
If you have purchased a Kumiao membership on the TV side, it means that you can watch this video on the TV side, so why do you need to use the screencasting function of your mobile phone?
However, there are also netizens who have purchased Kumiao members who believe that the practice of buying small-screen members to cast big-screen members is in itself a "wool", which is unfair to users who spend more money on big-screen members.
According to industry insiders, mainstream video sites such as Youku, iQiyi, and Tencent Video all have corresponding TV-side software. To obtain TV-side membership, you need to purchase them separately.
Generally speaking, TV membership is more expensive, but covers mobile phones, computers, tablets and TVs.
Taking iQIYI as an example, the gold VIP annual card price is 248 yuan, but the platinum VIP including TV rights is as high as 388 yuan.
The reporter learned that the phenomenon that the content on the mobile phone cannot be projected to the TV for viewing has always existed. The main reason is copyright protection. For example, Disney films such as "Spiritual Journey" and "Zootopia" cannot be projected on the screen. .
Previously, some sports events such as the NBA broadcast by Tencent Video have also experienced screen projection restrictions.
Is it an "infringement" act when the platform interrupts the screencasting function?
The reporter learned from relevant departments that
if the membership agreement does not include screen projection, there is no infringement.
In the Youku VIP Membership Service Agreement on Youku, Article 2 stipulates that Youku VIP membership service can be used on mobile phones, tablet computers, and computers, but not on TV.
It is worth mentioning that iQiyi and Tencent Video have similar regulations.
So is the projection screen on a mobile phone or a TV?
In this regard, lawyer Hao Jianguo of Beijing Kangda Law Firm believes that the video platform provides audio-visual services, which are limited by factors such as file size, network transmission speed, and playback hardware quality. Different broadcast terminals will have different audio-visual services. effect, so it should be more appropriate to use the final broadcast end to determine the use category.
That is to say, although screen projection is a function of the mobile APP, the final broadcast medium is TV, which should be regarded as being used on the TV side.
According to lawyer Hao Jianguo, the "Youku VIP Membership Service Agreement" clarifies the scope of use of Youku VIP membership services, so some dramas need to be upgraded to members before they can cast the screen and do not constitute infringement.