Liu Yin, who used to rely on short video training to earn his first pot of gold, now has to withdraw from the market.

　　On July 6, Yicai published the title "Beware of Short Video Training Scam!

As soon as you pay the money, those "chairmen" and "lecturers" will disappear", which reported in detail the chaos and scams in the short video training industry, but Liu Yin said that the chaos in the entire short video training industry is far more The reporter's report is more serious, and the reason for forcing him to withdraw from the market is not that the industry is sluggish, nor that his company's business capabilities are not professional, but that there are too many fraudulent companies in the industry, "If I want to continue working, I have to talk to them. Congruent, or you have to be forced to transform."

Admission

　　Liu Yin, a self-proclaimed serial entrepreneur, is the founder of a technology company in Beijing who has received multiple rounds of financing, and one of the key factors in the company's financing is short video training.

　　Liu Yin said that his entry into the short video training industry was actually very accidental. In 2017, when the short video industry represented by Douyin and Kuaishou began to rise, out of interest, he recorded some how to operate short videos while learning. After sharing his experience, he uploaded these short videos to multiple knowledge sharing platforms at a package price of 90 yuan with the title of "The Complete Guide to Making Money in Short Videos".

　　To his surprise, this small video package, which was originally "playing tickets", quickly sold nearly 600,000 copies with the explosion of the short video industry, with sales reaching more than 5 million yuan.

　　This allowed Liu Yin to see the entrepreneurial opportunities in the short video industry. In the first half of 2021, Liu Yin and his colleagues started a series of copyright development for short video training, and began to promote it in the second half of 2021.

　　"When it was first launched, the effect was not bad, and it attracted thousands of students at once." Liu Yin, who was smug, continued to increase advertising and set up a WeChat group to guide students online in the operation of short videos.

　　However, Liu Yin found that the students of his company were constantly being "pried".

　　"Some people first pretended to be students, entered our training group, used the WeChat account extraction software to extract the WeChat accounts of group friends, and then used new WeChat account numbers to pretend to be our staff, and use short video Privately adding trainees in the name of an operation instructor," Liu Yin said. At first, he thought it was a market competition among peers, but he soon found out that it was actually a series of "companies" suspected of fraud. The training videos are sold under the name of Liu Yin Company, but the fees are much higher than Liu Yin Company.

　　Liu Yin realized that the short video training industry, which was booming, was flooding into a large number of scam companies.

He found through investigation that these fraudulent institutions also have obvious geographical concentration characteristics. For example, among the institutions he found, a large part of the registration or headquarters is located in Changsha, Hunan.

　　Yicai found that there were at least nearly 100 complaints related to short video training, some of which were registered in Changsha.

　　Liu Yin said that in the local area, between these companies, through friends with friends and masters with apprentices, an interest chain has begun to form around short video training. The vest continues to lie.

From one fission to 10, from 10 to more.

chaos

　　As for these fraudulent companies, Liu Yin believes that they usually have the following characteristics:

　　First of all, the so-called "lecturers" of most of the companies will not appear in real people. Many of their avatars are pictures from the Internet, but they will recruit students in the official name, for example, claiming that they are a certain platform. The official partner of the company can obtain traffic support to gain the trust of the students. Some companies even claim to cooperate with a certain state ministry. Each registered student can also receive the state's "employment and training subsidies".

　　"If I also use the name of the 'subsidy' of the state ministries and commissions, the conversion rate can be increased by at least 10 times. But I can't do this, because I am a real person, and I am a long-term brand, and we are formal financing. Institutions and shareholders will not allow us to do this." Liu Yin said that this is also the reason why there are many complaints from fraudulent companies, while his company has almost no complaints, but the result is that his business is difficult to do, and the students are "" pry away".

　　Second, in order to attract students to pay fees, some of these companies also conduct false sales with various promised benefits.

For example, it is guaranteed how many fans the students can gain in the first month, how many broadcasts they can get, how much money they can earn, etc.

　　"When some students saw, wow, this organization is so good, it can guarantee me to make money, and it can also ensure that I have fans and broadcasts, and they are moved." If it's good, you have to persevere." Liu Yin's company does not appear to be so "fragrant".

　　"Actually, if you search the Internet, you can buy thousands of fans and tens of thousands of views for tens of dollars or a few hundred dollars." For some scam companies, from the three or four thousand they received Of the training fee of RMB 100, it is naturally a cost-effective transaction to spend dozens of dollars to help students "buy" the number of broadcasts.

　　"The industry of short video is too impetuous." Liu Yin sighed that impetuous mentality, anxiety to make money, and extreme desire to change their fate, "Many students want to get rich overnight and become popular overnight, but in fact, they are just 'Only watching thieves eat meat, not watching thieves be beaten'".

　　"I also told our students that if you want to make money with a mobile phone, you must persevere, you must be professional, and you must continue to refine and optimize yourself after you finish your studies. If you don't have professional knowledge, you don't have enough time. Cost, if you can’t even stick to it, it’s almost impossible for you to make money in a short time, because the industry is already very introverted and has become more specialized.” As a result, many students heard Liu Yin talk about it. These industry truths, he shook his head and said, "You are so complicated, then I should change companies."

　　The first financial reporter found in the investigation that the rhetoric of some short video training institutions is very watery.

The so-called lecturer of a short video company headquartered in Changsha listed several short video accounts during the training, saying that these accounts with millions of fans were all opened under their guidance, "It is very simple to make short videos. They can do it, and you can do it too.” One of the female lecturers who called herself “Tao Xin” pointed to a short video account of “XX Film and Television” with 5.44 million followers and declared to the students that this account was created by her own Under the guidance of the company, it has worked so well.

However, the operator of the account reported to the reporter that he did not know "Tao Xin" and reminded the reporter to "don't be deceived".

　　What amazes Liu Yin even more is the systematic prevention and control of these institutions. In this system, even some students who have been deceived who want to kindly remind new students not to be deceived will find that they cannot enter the new companies of these companies. In the classroom, in order to avoid being reported, the link will be changed every time you take a class. "Every class is a new website. If you don't know this website in advance, you will not be able to enter." And the old website will expire soon after the class ends. .

　　Veteran students who want to complain have nowhere to complain. The only way to complain is the online complaint platform, or the offline market supervision department.

exit

　　In fact, including Liu Yin, many veteran students have reported to the market supervision department of Changsha that they have been deceived. Similar short video training scams have been exposed.

　　For this reason, the Changsha Market Supervision Bureau has also punished these companies in the name of unfair competition with false propaganda and asked them to regulate their operations, but why are there still many fraudulent companies?

　　"I am also very puzzled, but now I understand that if I am a liar and I am fined, I will continue to cheat," Liu Yin said. Compared with the income of the liar company, the fine was tens of thousands of yuan. , Compared to the temptation to earn millions of dollars every year, it is only a drop in the bucket, a fine of tens of thousands of dollars, and you can continue to hold money and continue to deceive people, why not do it?

"You know what I mean, the punishment is too light and there is not much risk."

　　Liu Yin also tried to sue the other party for infringement in the name of intellectual property rights through legal channels, but the lawyer told him that in similar cases, one is difficult to obtain evidence, the other is difficult to define the loss, and the third is that for an entrepreneur like himself, the time cost It is too high, and it is easy to be counterattacked and retaliated by the other party.

"After spending so much energy, even if we lose 120,000 yuan in the end, but for us, the time cost is too high and the time span is too long, and we really don't have the confidence to do this."

　　"In the post-epidemic era, (short video) was originally an outlet, but if it goes on like this, the entire industry may be in chaos, and it may really be over." For this reason, Liu, who neither dared to talk about the state ministries and commissions, nor dared to make random promises The silver company seems to be a bit "out of the ordinary". Seeing that the students are being deceived and the traffic is being intercepted, Liu Yin, who is helpless, can only reluctantly give up his love and find another business opportunity.

　　"I am very disappointed (for this business), and I am preparing to package it up for transfer." Liu Yin told Yicai that he will not be involved in this kind of short video training for ordinary individuals in the future.

　　(Liu Yin is a pseudonym in the text)