China News Service, Hefei, July 19 (Liu Hao) Recently, Zhang Dehui, chairman of Anhui Huangshan Tourism Development Co., Ltd., was dressed in a robe, painted ancient makeup, and had long hair fluttering. He stood in front of the welcoming pine and spoke for Huangshan to attract tourists. The short video of the "popular" in the Anhui media circle.
Huangshan Tourism Development Co., Ltd. is a state-owned enterprise in Huangshan City. It was founded on November 18, 1996. It is a listed tourism company that issues both A shares and B shares.
Due to its early listing time, rich business formats and complete industrial elements, it is known as "the first tourism concept stock with complete meaning".
Many netizens commented on Zhang Dehui's short video, saying that, as a leader of a state-owned enterprise, he actually fought so hard.
There's a reason for that.
Affected by the epidemic, the tourism industry has suffered setbacks, and there is consensus in the same industry. So how to transform against the trend and turn losses into profits in this normalized epidemic prevention and control?
Huangshan tourism is exploring step by step. From Zhang Dehui's ancient costume "showing his face" to attract tourists, it can be seen that he is taking the initiative to "solve" the tourism development of Huangshan.
In the current Internet age, the "boss" of Huangshan Tourism is not an exception to the party's cadres who take the initiative to go to the screen.
Previously, Liu Hong, director of the Cultural and Tourism Bureau of Ganzi Prefecture, Sichuan Province, accidentally became an "Internet celebrity" when he was a spokesperson for his hometown because he resembled "Chow Yun-fat + Jin Dong + Fei Xiang"; Ma promoted tourism and became an "Internet celebrity". The "Internet celebrity" propaganda of the two cadres brought good results to local tourism promotion.
As the dissemination of short video information becomes more and more popular, government officials and executives of state-owned enterprises should move more and more from behind the scenes to the front of the stage. Only by actively embracing the Internet can they reap the "bonus" of the Internet.
Endorsed by cadres, leaders and even ordinary people, this genuine experiential propaganda will bring a more realistic impression to the audience, and netizens are also willing to accept it.
When cadres go to the screen, what they need is not only the courage to go out, but also the wisdom of "learning the net and using the net".
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