Sino-Singapore Jingwei, July 18th (Yan Shuxin intern Chen Shiqing) On the 18th, the topic #Zhang Xiaoquan, the general manager, said that the Chinese people cut vegetables incorrectly# rushed to the hot search on Weibo.

On the afternoon of the same day, the relevant person in charge of the securities department of Zhang Xiaoquan told Sino-Singapore Jingwei that the company has paid attention to this matter and is preparing an official statement.

General Manager Zhang Xiaoquan said that the Chinese way of chopping vegetables is wrong?

　　According to media reports, Zhang Xiaoquan's general manager Xia Qianliang said in a video that Chinese people use a knife to cut vegetables incorrectly. All Michelin chefs do not use this method of cutting vegetables. Why do Michelin chefs cut meat thinner and cucumber slices more transparent? Because there is a fulcrum in front.

Zhang Xiaoquan tilted the head in front of the knife, that's not a sense of design, it's consumer education.

　　Source: Screenshot of Weibo

　　This video sparked heated discussions among netizens. Some people said, "You need to listen to your education to buy a kitchen knife." "There is a fundamental difference between Chinese food and Western food. Chinese kitchen knives are used to make Chinese food. It has been passed down for thousands of years. He brought a knife for Western food. "Is this the undercover agent that the opponent inserted into Zhang Xiaoquan?".

　　Source: Screenshot of Weibo

　　Sino-Singapore Jingwei saw that on March 9, 2022, the Douyin account with the ID of "Internet Business Story Collection" posted a group titled "Xia Qianliang, General Manager of Zhang Xiaoquan: How to sell 570 million revenue with 10 yuan knife and scissors" , including the above-discussed video.

　　According to public information, Xia Qianliang, born in Shanghai on October 15, 1984, holds a Bachelor of Laws from Fudan University and an EMBA from Shanghai Jiaotong University. From July 2013 to November 2017, he served as Vice President of Fuchun Holding Group Co., Ltd.; In March 2016, he served as the general manager of Zhejiang Express E-Commerce Co., Ltd.; from March 2016 to May 2018, he served as the general manager of Hangzhou Zhang Xiaoquan Industrial Development Co., Ltd.; since May 2018, he has been the director and general manager of Zhang Xiaoquan.

In addition, Xia Qianliang is currently the chairman of Shanghai Jintu E-Commerce Co., Ltd.

Externally, Xia Qianliang also has labels such as young entrepreneurial pioneers, e-commerce logistics experts, professional managers, publishers, and economists.

Once on the hot search for "a kitchen knife breaks the garlic"

　　It is worth mentioning that just a few days ago, there were media reports that a consumer in Guangzhou used Zhang Xiaoquan's kitchen knife to shoot garlic, and the kitchen knife broke.

The consumer contacted Zhang Xiaoquan, an e-commerce channel dealer, to report the problem of the broken blade surface, and the dealer's customer service replied, "The kitchen knife can't shoot garlic."

Subsequently, the topic "Zhang Xiaoquan's customer service said that the kitchen knife cannot shoot garlic" quickly became a hot search on Weibo.

　　On the evening of July 15, Zhang Xiaoquan issued a statement stating that the product purchased by consumers in the above incident was called "Dragon Sparrow Chopping Dual-purpose Knife". Cost-effective household knives.

The product features are higher sharpness, better durability, and longer than the slices and knives of ingredients.

The "Dragon Bird Chopping Dual-purpose Knife" has been on sale since 2018. As of the end of June 2022, the sales volume has exceeded 60,000. Since its listing, 11 formal customer complaints have been received from consumers, and the customer complaint rate is about 0.0183%. .

　　Zhang Xiaoquan said that the inappropriate response of the relevant dealers' customer service caused public attention. On July 14, the company's official customer service contacted the consumer again, apologized for the inappropriate communication method of the customer service, and presented a new tool to show sincerity. The user chooses one (shipped) at the brand flagship store.

　　Source: Screenshot of Weibo

　　Regarding questions about whether Zhang Xiaoquan's knives can shoot garlic, Zhang Xiaoquan said that in general, the company's conventional knives can shoot garlic, but he also reminds consumers that not all knives are suitable for garlic shooting, and some If a knife with high hardness or special purpose is used to smash garlic, there is a risk of breaking the knife.

　　After the incident of "chopping the garlic and breaking the kitchen knife", Zhang Xiaoquan, the relevant person in charge, once told the media, "During this R&D strategy cycle, combined with the needs of consumers, the company may develop a knife specially used for garlic."

On the 18th, relevant staff of Zhang Xiaoquan's securities department also confirmed the news to Sino-Singapore Jingwei.

The annual income of selling knives and scissors exceeds 500 million

　　According to public information, Zhang Xiaoquan is a modern household hardware manufacturer integrating design, research and development, production, sales and service. The company's main products include scissors, knives, knife-scissor sets and other household items.

According to information on the official website, the Zhang Xiaoquan brand was founded in the first year of Chongzhen in the Ming Dynasty (1628 AD) and has a history of nearly 400 years.

　　In September 2021, Zhang Xiaoquan was officially listed on the GEM of the Shenzhen Stock Exchange.

The annual report shows that in 2021, the company will achieve an operating income of 760 million yuan, a year-on-year increase of 32.81%; a net profit attributable to the parent of 78.7328 million yuan, a year-on-year increase of 1.96%.

Among them, during the reporting period, the company's traditional advantageous products, knives and scissors, achieved an annual revenue of 526 million yuan, a year-on-year increase of 20%, accounting for 69.22% of the company's overall operating income and a gross profit margin of 37.67%.

　　However, in the first quarter of 2022, Zhang Xiaoquan's net profit attributable to his mother was almost halved, and the current operating income was 209 million yuan, a year-on-year increase of 28.09%; the net profit attributable to his mother was 12.4575 million yuan, a year-on-year decrease of 45.96%.

　　Zhang Xiaoquan explained that the company's performance in the first quarter of 2022 fluctuated greatly, including the fact that the subsidiary Yangjiang Zhang Xiaoquan Intelligent Manufacturing Co., Ltd. was officially put into operation in early 2022. Due to the initial stage of production capacity ramping, the loss this quarter was significantly higher than that of the same period last year. Increase; the domestic epidemic has repeated, logistics and express delivery in many regions continue to be hindered, and revenue is lower than expected. In particular, the company's retail channel management department and core stores are located in the Shanghai area, and sales are basically stagnant due to the epidemic; under the influence of the epidemic, the company has increased e-commerce such as Douyin Platform marketing and promotion efforts, corresponding increase in sales expenses, etc.

　　Data show that in the first quarter of 2022, Zhang Xiaoquan's sales expenses were 34.3168 million yuan, a year-on-year increase of 74.37%.

　　As of the close on the 18th, Zhang Xiaoquan reported 16.62 yuan per share, with a total market value of 2.6 billion yuan, up 1.71% on the day.

(For more reporting clues, please contact the author of this article, Yan Shuxin: yanshuxin@chinanews.com.cn) (China-Singapore Jingwei APP)