Early July is the rainy season in Yunnan.

In Simao District, Pu'er City, after a sudden heavy rain, the sultry weather suddenly became a little cooler.

　　In the evening, on the 10-kilometer demonstration section of the Baili Pu'er Tea Ceremony in Simao District, many tourists came to rest and enjoy the cool air one after another.

　　With the evening wind blowing, looking at the viewing platform: Manshan Tea Garden has a panoramic view, and the tea trees are one row after another, layer upon layer, and the heights are scattered.

Appropriate shades of green look really comfortable.

　　Historically, tea has been circulated all over Simao via Simao.

Loving and growing tea has long been imprinted in the genes of the locals.

　　Simao got rich because of tea, and started his business because of tea.

Take the Baili Pu'er Tea Ceremony as an example. As the "Internet Celebrity Road" that Pu'er City is focusing on building, it starts from Simao, and the winding and flat road starts from here, not only connecting the tea mountains and tea scenes, but also The local "industrial green" has been established.

　　Standing on the Baili Pu'er Tea Ceremony Observation Deck, you will have a panoramic view of Manshan Tea Garden.

Photo by Wang Xing of People's Daily Online

　　Plant a mountain of good tea

　　Take an appropriate amount of tea leaves, wash the tea with hot boiling water, and brew it.

After entering the cup, the tea soup is clear, and the aroma is pure and not dull.

Even after a few rounds of tea, the lingering fragrance is still there.

Can't help but marvel: good tea!

　　"How is it? Is there a difference in drinking?" Song Jiajia, secretary of the Party Committee of Yixiang Town, Simao District, looked at the visitor with anticipation, and then said, "This is the charm of organic tea."

　　Yixiang Town is the township with the largest tea planting area in Simao District, with a tea garden area of ​​96,300 mu, accounting for nearly 50% of the whole district.

In recent years, Yixiang Town has vigorously promoted the construction of green organic tea gardens in order to align with the goal of "building a national benchmark for the development of organic tea industry" proposed by the Simao District Committee and the District Government. In the process of organic conversion.

　　Organic teas are superior to traditional teas both in terms of health and taste.

But as anyone familiar with organic tea growing knows, it's not an easy task.

The construction, promotion and certification of organic tea gardens require a long time and a lot of human input.

Only in the management and protection of tea gardens, soil, air, water sources... any one of them is not up to standard.

　　"Although the price of organic tea is more than 20% higher than that of traditional tea, the most difficult thing for ordinary people is the first year of the conversion period, when the output will drop off a cliff." Song Jiajia said.

In this regard, Simao District has issued an industrial support policy, providing organic fertilizer to the tea gardens in the organic conversion period according to the standard of 282.5 kg/mu, and providing financial policy support. It is planned to complete the organic conversion in three to five years.

　　The 72-year-old Xiang Guanxing's family has 50 acres of tea gardens in the organic transition period.

After planting traditional tea all his life and then switching to organic tea, Mr. Xiang admitted that in addition to the market price of organic tea, he also has deep feelings for this tea.

　　"Before someone said that our tea was 'unclean', I was very sad to hear it. Later, Murakami said that the quality of the tea would be better if we planted organic tea, and the price was not different. I was naturally moved. No one will say it in the future. Our tea is not good."

　　"Three years later, the quality of tea has improved, and tea farmers will increase their income by 2,000 to 3,000 yuan per mu. It can also lay the foundation for the next brand building." Song Jiajia said.

Tea farmers are picking tea leaves.

Photo by Zeng Zhizhi of People's Daily Online

　　make a cup of tea

　　"There are countless Chinese tea products, and they have been weighed for a hundred years, and the first refers to Pu'er..." This is the reputation of the writer Yu Qiuyu for Pu'er tea.

In order to keep this "signboard", extend the industrial development chain and enhance the added value, it is essential to take the road of brand development.

　　Early in the morning, Sister Yang, who lives in Longlong Village, came to the tea garden with a basket on her back.

Her fingers moved quickly on the tea tree, and the green buds soon filled the basket.

　　The fresh leaves that are picked will be sent to Pu'er Yongfeng Tea Co., Ltd. for withering, greening, rolling...to complete the primary processing of tea leaves.

Through the development model of "company + base + cooperative + farmers", a total of 645 villagers in Longlong Village have been driven to grow organic tea.

　　Different from the primary production institute, Yunnan Longsheng Tea Industry Co., Ltd. is a tea enterprise integrating tea planting, processing, R&D and sales with a longer industrial chain.

The company has 25,000 mu of tea gardens that have passed the organic certification of the European Union and the United States. It is expected that the output of organic tea will reach 1,000 tons this year.

　　In order to launch the organic tea brand, Simao District insisted on placing equal emphasis on regional public brands and corporate brands, and joined local leading tea companies to establish the Pu’er Simao Organic Tea Industry Alliance, including Yunnan Longsheng Tea Industry. Brand-supported dual-brand development strategy.

　　"Look at the outer packaging of this bag of Pu'er tea. The front is the public brand trademark of the 'Simao Organic Tea' area, and the back is the corporate trademark. Look for this!" Jiang Jingjing explained.

　　For enterprises to achieve sustainable development and make products that consumers like, innovation is essential.

　　Yunnan Tasly Dipo'er Bio-Tea Group uses modern technology and biotechnology to further process tea leaves and amplify the beneficial components in tea leaves.

At the same time, with great efforts in packaging, craftsmanship, taste and aroma, tea treasures and tea health products have been launched, which has changed people's traditional understanding and consumption of Pu'er tea.

　　"Tea Zhen is ready to drink and has rich taste, and is deeply loved by white-collar workers in first-tier cities in China." Zhang Lei, Director of the General Manager's Office of Yunnan Tasly Di Bo'er Bio-Tea Group, introduced, "The next step, the company will cooperate with Yunnan Agricultural University and other universities to realize the Schools and localities cooperate to establish a digital innovation center to strengthen the processing advantages of tea and special resources."

Organic Tea Garden.

Photo by Zeng Zhizhi of People's Daily Online

　　Xing Yiyi Industry

　　"Watch the sunrise in the morning and enjoy the sunset at night, and watch the sea of ​​clouds dance on the mountainside."

　　This sentence can best describe the scenery of Pu'er Elephant Mountain Camp and Banshan Hotel.

The tea gardens here are continuous and the mountains are green. The hotel is built on the tea mountain, and the tourists eat and live in the tea garden.

　　Ms. He, who came by car from Shenzhen with her friends, looked at the beautiful view of the green sea and the billowing sea of ​​tea in front of her. She couldn't help but admire: "Good mountain, good scenery, good scenery!"

　　Also built around the tea mountain, there is also a 4A-level scenic spot located in Yingpan Mountain, Simao District - China Pu'er Tea Expo Garden.

　　When they come here, many tourists like to first board the "Ask Tea House" to enjoy the beautiful scenery of more than 24,000 acres of tea gardens, and then experience the picking, making and tasting of Pu'er tea in depth.

Especially in winter, the cherry trees in the tea garden are blooming, green and pink, and it is unforgettable to be in it.

　　With the integration of tea tourism, at present, Simao District has built 10 tea estates and 3 national 4A-level tourist attractions.

A new industrial format system such as "tea + tourism, tea + cultural and creative, tea + health, tea + scientific research, and tea + Internet" has been formed.

　　Now open the Internet and search with "Simao Tourism" as the key word, "Tea Horse Road", "Banshan Hotel", "Tea Mountain Cloud Sea"... become the most frequently appeared entries.

And about "how to book this hotel?" "what season is the best to go?" "what are the recommended foods?" etc. have also become the most inquired topics by netizens.

Watch the sunrise in the morning and enjoy the sunset in the evening, and watch the sea of ​​clouds dance on the mountainside.

Photo courtesy of the Propaganda Department of Simao District Committee

　　At present, with the help of the "Baili Pu'er Tea Ceremony" project that Pu'er City is striving to build, the rich tourism resources of Simao District are being linked through this tourism route, forming a situation that promotes the in-depth integration and development of the three industries in the tea industry.

　　From a small piece of tea, to people's cups, and then to tourists' cameras, this city, which is prosperous because of tea, is also writing a new chapter in the green development of the industrial chain in the mellow aroma of tea leaves...