Sales of beer-based beverages in the first half of the year, which is a major beer maker, increased from the same period of the previous year in three out of four companies due to the normalization of economic activities affected by the new Corona.
The sales volume and sales of "beer-based beverages", which are a combination of beer, low-malt beer, and the third beer announced by four major beer makers, were the same as the previous year from January to last month.
▽ Asahi beer increased by 15%
▽
Suntory and Sapporo beer increased by 3%.
Sales in the first half of the year have turned to an increase compared to the previous year for the
first time in 3 years for Suntory and for
the first time in 6 years for Sapporo
.
In the background, in the first half of last year, due to the declaration of an emergency, the provision of alcoholic beverages continued to be suspended at restaurants and the business hours were shortened. It is said that.
On the other hand, Kirin Beer decreased by 4% from the same period of the previous year, but the company said, "Last year, sales for household use were strong and the decline was relatively small, so this time the number did not grow, but for commercial use. There is no big difference in the demodulation of. "
It shows that demand is returning due to the normalization of economic activities affected by the new corona, but compared to the level in 2019 before the spread of infection, each company is about 10% to 18%. It is below the level and has not yet reached a full-scale recovery.