"Anti-fat house" reaps "soda freedom"

  The high temperature in summer continues, so soft drinks have become the best choice for young people to cool down.

Whether it is a leisurely outdoor environment or an indoor air-conditioned room, open a bottle of soda, and the refreshing bubbles can reduce the heat of summer by half.

  Today, more and more sophisticated young people are no longer just pursuing temporary pleasure. Health and nutrition have become important factors for them to choose soda.

The perfect taste and unburdened formula, and the happiness of "freedom of soda" while "anti-fat house" are the real pursuit of this young generation.

Drink more than four times a week

Soda "loyal fans" still rely on post-00s

  How much do young people like to drink soda?

Surveys show that more than 60% of young people love carbonated drinks.

According to a survey by the Houlang Research Institute, 50.3% of respondents drink soda at least once a week, and 22.5% drink soda 4 to 6 times a week.

Another 7.7% have little resistance to soda and drink it more than 7 times a week.

  In the group of young people who have achieved "soda freedom", the combat effectiveness of drinking soda is also different in different age groups.

The post-00s are loyal fans of soda, and 80% of the post-00s drink more than 4 times a week. The strength of the post-90s and post-95s should not be underestimated, but there is still a gap compared to the post-00s.

  When it comes to drinking soda, there are ingredients parties who are obsessed with zero sugar, zero fat and nutrition, inventors who are keen to use soda to match everything, and happy houses who cannot do without carbonated drinks, and they are not picky about what to drink. Buddhist Party.

Do not exceed 10 yuan per bottle

Young people reject 'soda assassin'

  It's not like the "ice cream assassin" in the freezer, who has a humble appearance but hits you at the checkout; it's not like a drink in a chain cold drink store that costs tens of yuan a cup, making "a cup of milk tea money" the unit of denomination.

You can be more casual when it comes to drinking soda: A few bucks of ice-cold soda at any convenience store can bring instant happiness.

The survey shows that 40.3% of young people spend no more than 10 yuan per week on soft drinks, and 8.8% of young people are willing to spend 50 or even 100 yuan per week to drink soft drinks.

Of course, in terms of unit price, more than 90% of young people hope that the price of a single bottle of soda should not exceed 10 yuan, and nearly 60% of young people hope that the price of a single bottle of soda should be controlled within 5 yuan.

  Fruit sodas, milk-flavored sodas, tea-flavored sodas, alcohol sodas, coffee sodas... The variety of sodas on the shelves of convenience stores makes young people commit "choice phobia".

Now, the soda ring is also starting to roll in.

The data shows that young people love fruit soda, followed by soda, and milk soda ranked third.

  What is the correct way to open soda?

The survey found that 81.6% of young people like ice-cold soft drinks, and they are twice as happy when they are cool and blessed.

11.9% of young people choose to drink it directly at room temperature, and 6.5% of young people prefer to drink other drinks and fruit.

For example, coconut milk, sweet wine, orange juice, and ice cubes can all form a sweet CP, and the mix and match of gods is dazzling.

The survey shows that the top 5 items that young people like to mix and match when they drink soda are lemon, mint, freshly squeezed juice, watermelon and lactic acid bacteria.

reduce guilt

Healthy youth like "zero sugar and zero fat"

  When do you most need a bottle of soda?

On a hot summer afternoon, when you are at home watching dramas, playing games, etc. to enjoy life, as well as on occasions such as sweating in the gym, gathering with friends, etc., it is suitable to use soda to reward yourself.

  Soda is so serious, which products are the most popular?

The survey found that sodas that are delicious and inexpensive, low-sugar and low-calorie, and well-known brands can better cure the "choice phobia" of this generation of young people.

Taste, cost performance, sugar content, calories, and brand awareness are the five most valued factors.

There are also differences in the selection of soft drinks by gender.

Boys are more likely to be planted by novelty sodas, while girls are more concerned about calories, sugar content and packaging.

  "Healthy youth" has more expectations for soda, not only to enjoy the pleasure of "drinking it all in one drink", but also to minimize the "guilt" caused by sweets.

Data shows that sodas with zero sugar, zero fat, low sugar, real fruit juice and milk source are more favored by young people.

  In terms of packaging, soft drinks in Pet plastic bottles are easy to store and carry.

The soda in metal cans are small in size and easy to store, and the glass bottle is beautiful and reusable, which is also well received.

Text / Our reporter Chen Si