China News Service, July 7th (Wu Jiaju) Previously, Moutai's launch of ice cream caused heated discussions.
Moutai APP "i Moutai" shows that Moutai ice cream will be available for purchase in Guizhou, Jiangsu, and Shaanxi from June 29. Among them, the price of green plum boiled wine is 59 yuan/cup, and the price of classic original and vanilla flavors is 66 yuan. / cup, the price of 12 cups (3 flavor combinations) is 764 yuan.
Figure from "i Maotai"
Picture from an e-commerce platform
Picture from an e-commerce platform
Zhongxin Finance noticed that on an e-commerce platform, the price of purchasing a cup of Moutai ice cream is more than 120 yuan (positioned in Beijing).
On another e-commerce platform, the price of 3 cups (one cup of each of the three flavors) is generally more than 300 yuan, and the price of 12 cups (a combination of three flavors) is generally more than 1,200 yuan.
(Zhongxin Finance)