With the growing popularity of printers that can print images taken with instant cameras and smartphones like instant photos among the younger generation, Fujifilm will start increasing production of instant film. I did.
FUJIFILM has decided to invest about 2 billion yen by this autumn to expand the production line of film for instant photography in Minamiashigara City, Kanagawa Prefecture, and expand the production capacity by 20%.
According to the company, in addition to instant cameras, the popularity of small printers that can print images taken with smartphones on the spot like instant photos is increasing among the younger generation, and demand is increasing recently. ..
In addition, before increasing production capacity, a new model that can draw illustrations etc. in the photograph to be printed by moving the printer in hand using AR = augmented reality technology in the air is also available this month. It will be on sale from the end of the month.
FUJIFILM President Sadaichi Goto said at a press conference held on the 7th, "We want to create new value by combining analog printing and digital, and provide products and services that customers can enjoy more."