China News Service, Beijing, July 5th (Reporter Liu Yuying) The Ministry of Industry and Information Technology of China recently issued a notice to organize the 2022 "Three Products" nationwide tour.
From July to September this year, a number of special promotions, professional tour exhibitions and industry activities will be held in Shanghai, Jiangsu, Zhejiang, Fujian, Shandong, Hubei, Guangdong, Chongqing, Sichuan and other places.
The Action Plan for Digitalization to Help Consumer Products Industry "Three Products (2022-2025)" released on the 2nd of this month stated that since the implementation of the "Three Products" strategy of increasing varieties, improving quality and creating brands in the consumer goods industry, core competitiveness and innovation capabilities have continued to increase. , the product supply capacity and adaptability to demand have been steadily improved.
According to the Ministry of Industry and Information Technology on the 5th, the main activities to be carried out in the 2022 "Three Products" national tour include a hundred high-quality brands leading consumption upgrades, a hundred digital factories expanding consumption scenarios, a hundred regional brands promoting famous and high-quality goods, and a hundred "consumption promotion" activities Create a good atmosphere, etc.
The "Three Products" nationwide campaign is aimed at ten major industries including clothing, home textiles, furniture, home appliances, hardware, washing, snack food, dairy products, health care, consumer electronics, etc., highlighting the organization and coordination role of industry associations, and supporting 100 enterprises to promote 10,000 high-quality products consumer goods.
Organize e-commerce platforms such as JD.com, Ali, Douyin, Kuaishou, and Dewu to set up "three products" consumption zones, give priority to pushing high-quality brand products, and promote the consumption upgrade of national trendy famous products.
Hundreds of retail enterprises such as Wumart, B&Q, Yonghui, Gome, Suning, Easyhome, and Red Star Macalline were organized to further enhance the consumer experience.
The event will also support the holding of clothing promotion activities such as the China Textile and Apparel Brand Conference, International Fashion Week, New Chinese Clothing Experience Day, Hanfu Festival, National Trend Season, etc., to accelerate the cultivation of Chinese high-quality brands.
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